Our strategic repositioning led to 64% more sales in 3 weeks
Défi
HockeyShot, the premier brand for high-performance hockey training equipment, wanted to accelerate growth by 10% but needed a perception shift.
HockeyShot dominates a segment of the hockey equipment market, training aids, that weren’t always seen as essential. What we found was that while players and parents loved the products, the true “biggest fans” were the younger siblings. That’s why we elevated them to the unsung heroes behind every great practice.
Notre impact
Candybox Marketing launched “Biggest Fan,” a multi-channel campaign celebrating the sibling dynamic behind player development.
Built around the idea that “practice doesn’t make perfect, perfect practice makes perfect,” the creative connected emotion, humour, and performance to elevate HockeyShot’s brand and drive measurable growth. Retailers (including Pro Hockey Life and Pure Hockey) loved the spot and requested new edits featuring their branding and websites.
Key Tactics Included:
- Conducted deep consumer journey research to uncover emotional motivators.
- Developed a comprehensive digital marketing strategy for growth acceleration.
- Designed seasonal campaigns to boost awareness during peak hockey seasons.
- Optimized SEM and CRO to drive traffic and conversions through the HockeyShot site.
- Launched UGC, CGC, and influencer gifting programs to amplify authentic engagement.
64%
Increase in sales within 3 weeks
2024
Recognized by Ads of the World and the Clio Network
#1
Brand became the #1 choice for high-performance hockey training gear
Our multi-channel strategy and award-winning creative repositioned the premier hockey training brand to drive massive sales growth during peak season.
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