Mad Mexian

Bringing a revolutionary brand story to life for Cinco de Mayo

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Leading up to Cinco de Mayo, challenger brand Mad Mexican launches a bold new campaign that brings the revolutionaries on its packaging to life through Francesco, a fierce defender of quality and tradition.

Inspired by founder Jose Hadad, who emigrated from Mexico to Canada and found the local salsas, guacamoles, and chips lacking authenticity, the campaign channels that same uncompromising spirit.