Website design & UX drives multi-channel growth
Défi
Delta Bingo was established and respected, but their website was severely outdated in both design and function.
The existing website was confusing, hard to navigate, and failed to reflect the energy of their venues. The core challenge was executing a complete, mobile-first redesign to simplify the user journey, modernize the experience, and create a scalable digital platform to support major expansion into new markets.
Notre impact
We executed a complete digital platform overhaul with a bold, mobile-first website redesign, simplifying the user journey for next-generation players.
The new platform was built with simplified navigation to make it easy for players to discover events and book a night out. This high-performance foundation instantly positioned Delta Bingo as an accessible, modern entertainment leader.
62%
Higher Engagement Rate
31%
Lift in Mobile Traffic
4th
Most Popular Search Term
We helped Delta connect with the next generation of players by refreshing their brand identity and rebuilding their website from the ground up.
Simplifying the user journey with mobile-first UX
We rebuilt the website and simplified navigation to position Delta as an accessible, entertaining destination for both loyal players and newcomers.
Key tactics included
- Always-on Google Ads campaigns to drive consistent visibility
- Keyword optimization based on shifting hybrid-work search trends
- Landing page vs. website A/B testing to improve conversion rates
- Remarketing campaigns to keep Delta Bingo top-of-mind through longer decision cycles
- Ongoing collaboration with the client to refine based on lead quality and volume
Supporting digital launch with performance media
We launched a phased awareness campaign across YouTube and Meta, producing short-form video ads optimized for geofenced targeting around new location openings.


