Why You Need Content Creation In Your Digital Marketing Strategy

stop using stock images and start creating organic content

Content Creation is the ultimate inbound marketing practice. It is the process of creating videos and pictures, writing blogs, and sharing a glimpse of your company. Content Creation can capture your audience’s attention and compel them to return for more, reinforcing a positive brand impression. The world is changing, and brands are focusing more on organic growth. Content creation is a significant component of this pivot in the digital world. 

Quality content can help your business gain traction on social media. By using high-quality images and videos of your products in a creative and trendy way, you are encouraging more people to follow and proactively engage with your brand. This will help you build a trustworthy relationship with your audience. 

Content creation allows brands to tell their story and connect with customers on an emotional level. It consistently generates and distributes useful, engaging information that helps brands build their personality and unique voice. Have you heard of the term “a picture speaks 1000 words?” we are here to share that a video speaks 10,000 words. With an increasing market of brands, having good products alone is not enough to capture and hold loyal customers.  Content creation, specifically video, is super important when putting together your marketing strategy. It helps your brand build authority in the industry and establishes a trustworthy image. 

Brands often struggle to stand out in this highly competitive industry. Traditional marketing tactics have been seeing a sharp decline in readership as the digital world of social media and technologies keep evolving. However, when done correctly, content creation can boost your brand to the next level, pushing it to the top of the industry through online engagement and awareness. 

Let’s look at an example of effective content creation by the brand “Taco Bell Canada.” This brand has a great mix of high-quality pictures and engaging videos showing off their diverse menu while interacting with their audience. Their feed is also on-brand, with the colours and fonts aligning. 

taco bell canada instagram feed

Another brand that takes content creation to the next level is “Go Pro.” This brand posts immensely appealing, high-quality videos and photos that promote its product through experience. By looking at the feed, the audience is inclined to engage based on the unique content. 

go pro instagram feed

Content creation can sometimes look challenging to achieve, but in reality, it doesn’t have to be. With the constantly evolving quality of our phones and access to different lighting setups and tripods, it is easy to create aesthetically pleasing content. You can whip out your device and capture moments, turn them into Instagram reels, and TikTok videos to build a trendy feed anytime, anywhere.

Now that you know why content creation is essential for brands, try taking your business’s social media to the next level. 

Worried it will take too much time? Candybox has got you. Contact us to get started with our content creation services. 

Looking for more ways to elevate your digital marketing strategy? Check out our recent blogs: 5 Reasons Why Your Business Needs Video Marketing, Social Media Engagement Strategies, and more.