If you’re still relying on hashtags to get discovered on Instagram, consider this your sign to evolve your social media strategy.
When you work in social media long enough, you learn that as platforms evolve, strategy has to evolve, too.
The latest change? Instagram content is now becoming part of search engine results.
You read that right! Reels, posts, and profile details can now show up directly in Google searches.
So what’s actually happening?
Instagram is quietly rolling out a setting that allows professional accounts to make their public content eligible for indexing by search engines.
This means that photos, Reels, carousels, captions, and even bios can now help you get found on Google. Your brand’s social posts can organically appear when someone searches things like:
- “Best brunch spots in Mississauga”
- “HVAC companies in Oakville”
- “Tips to keep my breath fresh in between dental visits”
Your Instagram content could be the first thing they see.
But only if it’s optimized to show up.
Why Instagram SEO Should Be Part of Your Social Strategy:
Social media is no longer a closed loop.
Your Instagram presence is now a search engine signal and a way for potential customers to find and evaluate your brand before they ever hit “follow.”
But this only works if your content is built with search in mind. Not just trends. Not just aesthetics.
Your strategy needs to:
- Use real keywords people are searching
- Reflect on what your audience is talking about
- Answer questions, not just look good
This is where SEO truly meets social.
Here are 5 questions to ask yourself:
- Are you showing up in search results?
- Do you know what your target audience is searching for online?
- Are you producing the right content based on real-time industry conversations?
- Are you using relevant keywords in your captions, bios, and hashtags?
- Are your competitors doing this better than you?
Get Ahead: We’re Offering 10 FREE Social Media Listening Audits
(Value of $750)
We’ll show you:
- What’s being said about your business online
- Where you are (and aren’t) showing up in search
- What your competitors are doing
- What kind of content will drive visibility for your brand
This isn’t just a vanity check. It’s the first step to make sure your content is working for you, on and off the platform.
Ready to claim one of the 10 free audits?
Let’s get your content seen by the people who are already searching for what you offer.
