Push and pull marketing go hand in hand and together can drive the best results for your business. Think of it this way; consumers search online every day for products or services they’re interested in, then they go in-store (or to the online product page) to decide which product or brand to purchase from. In other words, consumers are pulled into considering different products and then pushed into choosing the right one for them.
As a business owner marketing your product, service or brand online, you have the decision to focus your efforts on either push or pull marketing strategies. Of course, both methods serve unique purposes for your business, but how do you know which one will offer you the results you’re looking for?
HERE’S WHAT YOU NEED TO KNOW ABOUT PUSH AND PULL MARKETING STRATEGIES:
What is Push Marketing?
Push marketing, also known as outbound marketing, focuses on pushing a product, service or brand in front of an audience. Think of traditional marketing, like paid advertising. The goal of push marketing is to show your product to an audience and generate brand awareness. Push marketing strategies are excellent tactics when promoting a new business, launching a new product or service or expanding to a new niche.
Push Marketing Examples
With a push strategy, your product or service will become as visible to your target audience as possible and generally lead to quicker sales. Pay-per-click (PPC) advertising is a popular form of push marketing. Examples of PPC strategies include:
- Display ads
- Banner ads
- Shoppings ads
- Paid social media ads
What is Pull Marketing?
On the other hand, pull marketing, also known as inbound marketing, is a strategy focused on drawing consumers into your product and organically driving traffic to your business. Think of marketing materials like blogs that offer educational information into the value of a product. Creating high-quality content like blogs will attract consumers by emphasizing the unique aspects of your product, business, or brand. Pull marketing strategies are best suited for companies looking to improve customer loyalty, increase traffic to their website and improve sales without an expensive budget.
Pull Marketing Examples
With pull marketing, the goal is to nurture and build relationships with consumers who are already actively searching for the product or service you offer. The idea is to make it easier for consumers to find your business online and help them achieve their ultimate goals with high-value content. Examples of pull marketing tactics include:
- Search engine optimization (SEO)
- Social media marketing
PUSH VS. PULL MARKETING: WHAT’S MORE EFFECTIVE?
You may be wondering which strategy is the right one for you. Well, at Candybox, we find the best success tends to come from clients who utilize a multi-channel, multi-strategy approach with both push and pull strategies.
To decide which method will serve your business best, determine the goal of your marketing efforts and look at your target audience. What are their needs, and where are they likely to perform the action related to your business goal? For example, if you are a newer business with the goal of increasing the visibility of your product or service, push will likely be the place to start. On the other hand, if you’re looking to build long-lasting relationships with your audience, then pull will suit you best.
However, by combining a push and pull strategy approach to your marketing efforts, you can be sure you’re covering all your bases when it comes to building an effective digital marketing strategy.
CREATE A PUSH AND PULL MARKETING STRATEGY WITH CANDYBOX
Not sure where to start? Reach out to us at Candybox; our team of digital marketing experts are here to help you craft a comprehensive strategy that will pull customers into your products, services or brand and push them to convert.
Contact us today for information or insights on digital marketing, from tips for remote home video recording, social audio, social media workshops, and anything in between! We’d love to hear from you.