Social media content creation delivers 1M+ views and 43% website growth
Challenge
In a crowded insurance market, The Shepherd Group (TSG) was challenged to break away from corporate messaging to connect with their audience.
Their existing content lacked personality, making insurance feel unapproachable. The core need was to showcase the brand’s authentic team culture to build trust and attract both clients and employees.
Our impact
We executed a culture-driven social media strategy focused on storytelling and team personality to drive massive engagement and measurable business growth.
The strategic shift away from sales-heavy, promotional content led to content that was highly engaging, shareable, and binge-worthy. By prioritizing short-form video content and trend integration, we made TSG relatable, trustworthy, and memorable. This sustained strategy resulted in attracting both high-quality leads and top talent in a competitive industry.
1700%
Increase in views
43%
Increase in web visits
2730%
Lift in impressions
1407%
Increase in page visits
300%
Increase in website clicks
A culture-driven social media strategy that transformed a traditional corporate brand into an engagement powerhouse, driving leads and employee recruitment.
Shifting from corporate ads to culture-first content
We developed a strategy that prioritized fun, shareable video content over promotional messaging, fostering two-way conversations between the brand, clients, and industry peers.
Leveraging video, trends, and cross-channel synergy
Key tactics included leveraging timely social media trends to boost reach, producing lighthearted videos that built trust, and integrating social content with email marketing for full-funnel engagement.
Discover More Work
Explore more of the proof behind our promises
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