Industries
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Consumer Packaged Goods
Punch above your shelf space.
We help brands compete boldly - without the budgets of category leaders.
Challenger CPG brands don't win by outspending the leaders. They win by being sharper, more distinctive, and more useful to the buyer and the shopper. Candybox helps challenger brands carve out a position the leader can't claim, then deploys the shopper marketing, social, content, and retail media that drive trial, repeat, and listings.
Trusted by CPG brands including Church & Dwight, Therabreath, Viviscal and Mad Mexican.
Sample KPIs we move
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Velocity
(units per store per week) - Distribution gains
- Household penetration
How we drive growth
We carve out a distinctive position the category leader can’t claim, then deploy the shopper marketing, social, content, and retail media that drive trial, repeat, and new listings.
Challenges & solutions
We're invisible next to the category leader.
We define a distinctive position the leader can't credibly claim - and bring it to life across pack, digital, and shopper.
We're losing distribution or struggling to gain it.
We build the brand case and shopper marketing programs that earn listings and sell through once on shelf.
Our shopper marketing isn't driving measurable lift.
We build the brand case and shopper marketing programs that earn listings and sell through once on shelf.
Easy to start. Built to scale.
Easy to start. Built to scale.
Stepping into a better marketing strategy should not feel like a leap of faith. We do the heavy lifting upfront to learn about your market and operational goals. You get a clear, actionable plan tailored to your business, offering zero friction and absolute clarity right out of the gate.
Discovery Call
Understanding your brand, your category, your channels, and your growth goals.
Strategic Brief
Positioning, brand architecture, shopper strategy, and a channel roadmap.
Activation & Optimization
Brand campaigns, shopper marketing, social, content, retail media, and analytics that drive measurable velocity and distribution.
Consumer Packaged Goods
Frequently asked questions
Find out everything you need to know about partnering with our team, measuring success, and turning your marketing budget into a predictable growth engine.
How does Candybox help challenger CPG brands grow?
We sharpen positioning against category leaders, then execute the shopper, social, content, and retail media programs that drive trial, repeat, and listings.
Do you work with food, beverage, personal care, or household brands?
All of the above. Our CPG experience spans food, beverage (including alcohol – see our Spirits & Bev Alc page), household, and personal care.
Can you help with Amazon and retail media?
Yes. Retail media, Amazon ads, and DTC integration are core to our CPG capability.
What KPIs do you focus on for CPG marketing?
Velocity (units per store per week), distribution gains, and household penetration.
We're a small brand - can we afford Candybox?
We work with brands of many sizes. The right starting point is a conversation about what would move the business and what’s realistic for your stage.
