6 Ways Email Marketing Automation Will Benefit Your Business

Email marketing is the action of marketing products or services and making a human connection through email while developing relationships with potential customers. It allows you to communicate with your specific target audience and lead them to take action, such as making a purchase or signing up for a newsletter. 

To dive deeper, let’s take a look into email marketing automation. 

Email marketing automation is the use of automatic systems which allow you to send a message to the right person, at the right time. This process uses workflows that effectively nurture your content to send to potential and existing customers. For a business owner, taking advantage of email automation will automate your process and allow you to focus your attention on more important tasks.




1. Saves You Time 

One of the biggest benefits of email marketing automation is its time-saving capabilities. With automated workflows, you don’t have to worry about setting a timer and manually blasting out hundreds, even thousands of emails. 

Email workflows are triggered based on the actions a subscriber takes.  For example, if a subscriber signs up to your mailing list and enters their birthday when the date arrives, the workflow will be triggered to automatically send out a birthday email. 

The only effort it takes for you is to set up the workflow, and the automation will do the rest.


2. Opportunities For Continous Improvement

Having automated workflows that manage your email subscription list makes your reporting results more comprehensive. Through these results, you’re able to see how well your email marketing initiatives support your sales pipeline. Email automation allows you to pinpoint exact areas where improvements can be made. Whether the emails being sent are reaching the right person at the right time or they are being sent straight to a subscriber’s junk mailbox, you can optimize your email automation to better suit your business needs. 


3. Allows For More Personalized Emails 

Email marketing automation is unique in that it is tailored to each individual’s interests based on the information they provide. Through email automation, you can send direct, personalized emails beyond just the contact’s name. 

You can reference the actions they took to trigger that email and connect with them on a human level to build trust in your brand. For example, suppose a customer purchases a product or signs up for a newsletter. In that case, it lets your business know this is something they are interested in, triggering the workflow and automating emails for related topics.

If emails are irrelevant or unhelpful, there is a high likelihood that potential customers may unsubscribe from the mailing list. With personalized emails, contacts are more likely to engage with your brand, leading to the purchase of a product or service. 


4. Your Business Will Be Top Of Mind

When a business relies heavily on email automation, the results of each campaign end up looking professional and consistent. Potential customers will have greater respect for your brand when confident in its endeavours. Email automation ensures that emails are sent out to the right person, at the right time, in the right place, with no errors taken. 

When the recipient receives helpful and relevant information when they are most receptive, it will naturally gravitate them to become more interested in your brand and have a better understanding of your business. Therefore, when it is time for them to make a purchase decision, your perfectly timed email will entice a contact to invest in your product or service over a competitor.   


5. Reduced Potential For Errors

Email automation is one of the best ways to reduce mistakes from happening in emails. If your business currently has one person in charge of writing and distributing emails, there is a higher chance that mistakes can be made before an email blast goes out. Making a spelling or grammar mistake and hitting send prematurely can cause email recipients to have less trust in your brand. 

Getting someone’s name wrong is a sin in the email marketing world, especially given that it is right there in the email. Making errors in emails shows a lack of attention to detail and confidence. While using email automation workflows, the ability to double-check and proofread your work before it goes live can be a huge business saver! 


6. Ability To Segment Contacts

Before you can start sending out automated emails to a specific target audience, you need to segment them accordingly from your list of leads. Email marketing automation is a powerful tool that allows you to narrow down a specific list of contacts based on their interactions with your business. 

There are several different ways to segment each contact; through their profile information, where they live, age or gender, and much more. Along with the actions they take while interacting with your business. For example, purchasing products or services, downloading a resource or searching a specific webpage. 

You can craft specific messages and campaigns through email automation based on how each contact engages with your business and their demographics. You can nurture the contacts based on their personal information until they are ready to make a purchase decision.  




Now that you’ve learned the importance of email automation for your business, try creating your workflow to reap the benefits of automated emails. You won’t be disappointed!

If you run into some difficulty, don’t worry Candybox has got you covered! 

Contact us today for all of your email marketing needs!

Looking for more insights to elevate your digital marketing strategy? Check out our recent blogs; marketing trends in 2022, push and pull marketing strategies, creating a successful brand identity.