Delta Bingo: a digital transformation
the challenge
Delta Bingo is the largest bingo operator in Ontario, with 18 locations across the province. Traditionally associated with older generations, bingo has struggled to attract a younger audience. Their outdated website, confusing user journey, and lack of event information made it difficult to engage new players unfamiliar with the game.
our process
Strategy
Developed a strategic plan to modernize Delta Bingo’s image and attract a younger audience.
Produced a high-energy brand video that repositions bingo as an exciting social experience for all ages.
Captured fresh, youthful photography showcasing groups enjoying bingo, arcade games, and Delta Bingo’s lively atmosphere.
Redesigned the website experience with a sleek, modern layout, improved navigation, and engaging visuals.
Launched paid media campaigns aimed at attracting new users to the website and increasing conversions.
the solution
proven results
