Webinar Recap: How To Create Short-Form Video Content That Converts

Are you one of those night owls who love scrolling on social media nonstop (TikTok gang, where are you at?) and falling asleep at 2am on a Tuesday? While we do not condone or encourage this behaviour whatsoever, we totally understand why you’re doing it – those 15-60s bite-sized video clips aka short-form video content never fails at getting us hooked!

If you have a brand or business yourself and want to create short-form video content that can leave a similar impact on your audience, congrats – you’ve come to the right place. Darrell Keezer, CEO at Candybox Marketing, hosted a webinar last week in our Oakville studio exclusively discussing how to create short-form video content that converts. 

Here’s a quick overview of this webinar:

[2:58]: Why businesses should start doing more short-form videos 

[9:40]: How short-form videos have revolutionized B2C and B2B sales  

[16:30]: Top 7 B2B short-form video ideas 

[19:00-30:55]: How to build a strategy for short-form video content

[31:00]: Tips on how to create short-form videos that will go viral

[39:40]: How to get FREE short-form video strategies from Darrell

[41:33]: Q&A session. You’ll find Darrell’s answers to questions such as:

  • What is the recommended length for short-form videos?
  • What are some cost-effective methods to shoot and edit videos for businesses with a tight budget?
  • What is the best way to split long-form content to short-form content and still hit the format?
  • How can a business approach B2B short-form video content on LinkedIn?

Want the pros to do it for you?

As Canada’s premier digital marketing agency, we at Candybox Marketing understand the immense power of short-form video content in skyrocketing conversions or even resuscitating a struggling business. Contact us today and see how we can help you step up your digital marketing game!