transforming a legacy brand into a modern entertainment experience
challenge
Delta is the largest bingo operator in Ontario, with 18 locations and a loyal in-person following built over decades. But as entertainment habits shifted and digital expectations grew, they faced the challenge of reaching a younger, more connected audience.
Bingo was being seen as outdated, and Delta’s website wasn’t helping. The user journey was confusing, the design felt tired, and key event details were hard to find. The brand wasn’t showing up the way it needed to, and the experience didn’t match the energy inside their venues.
our impact
We led a full brand and digital transformation to help Delta connect with the next generation of players. That meant refreshing their identity, rebuilding the website from the ground up, and creating a seamless way for users to explore, understand, and attend events.
The new platform is bold, easy to navigate, and designed for mobile first. By simplifying content and modernizing the experience, we repositioned Delta as an accessible, entertaining night out for both loyal players and first-timers. And with a flexible digital foundation in place, the brand is set up for future campaigns, CRM strategies, and long-term growth.
a website built for the next generation
We redesigned Delta Bingo’s website to make it easier for users to find events, explore locations, and learn how to play. The result is a streamlined experience that feels fresh, intuitive, and built to drive action.
bingo nights are just a tap away
Event info, location details and gameplay guidance are all easy to access with a layout designed for clarity and speed.
a brand experience you can see and feel
We produced photo and video content that brings delta’s atmosphere to life — Vibrant, social, and full of momentum. every asset was designed to reflect the brand’s personality and connect with a new wave of players.
