Snapchat – Has It Become the Next Big Marketing Tool?

Back in 2014 we wrote a blog regarding Snapchat, questioning if it is the “Next Big Marketing Tool”? Now we are going to take another look at Snapchat and see where it is as a marketing tool.

There are over 100 million active Snapchat users, who create over 500 million Snapchat stories a day (which would take 158 years to watch 1 day worth of stories). It has quickly become one of the fastest-growing social media platforms, catching up to social-giant Facebook with daily video views.

Snapchat states that “Snapchat is the best way to reach 13-34 year olds.” 37% of monthly users are between the ages of 18 and 34. A recent study found that 58% of college students are more likely to purchase a product from a brand that sent them a Snapchat coupon.   

The platform allows users to get exclusive access into the everyday happenings at companies. Companies like, National Geographic, Mashable, People and Buzzfeed are now putting additional dollars to be a part sponsored media. This “discover” part of the app allows users to scroll a stitched together collection of stories, pertaining to that company. 

Inside DiscoverSnapchat Discover

This “discover” content is paid advertising done in a creative way, designed to capture the full attention of the user. The content takes over the entire screen and it designed for vertical screens, which results in 9x higher completion rate (compared to horizontal).

There are many ways your company can use Snapchat:

  • Share “behind the scene” videos
  • Access to live events, from the point-of-view of someone there
  • Provide exclusive deals to followers

With Snapchat’s presence continually increasing there are many benefits for having your company on Snapchat:

  • Improve brand recognition and engagement
  • Capture the attention of an audience that is becoming increasingly difficult to reach

If your target audience is anyone aged 13-34 then your business should consider using Snapchat in your Marketing. In 2014, the tool was use almost exclusively for 10 second selfies for friends to send to each other. Since then, the app has proved it’s effectiveness for brands to share their message and capture the attention of the audience.