Yesterday social media took off with people reacting to the new Facebook reactions. The new reactions were trending on Twitter and Facebook, with many blogs being posted containing each companies own take on the new reactions (ours included).
Today, I was looking through my Facebook news feed, when an ad caught my attention. Normally, I pick out the ads, ignore them, and continue to scroll past them. However, this one caught my attention. Chevrolet utilized the new “reactions” and brought them into their new marketing video for a 2016 Malibu.
The video titled: “Like the all-new 2016 Malibu? More like Love.” immediately caught my attention because of how much attention the new reactions got yesterday.
You can watch the whole video here: https://youtu.be/5gPrAIr5ULw
The whole point of this blog is to emphasize how important being relevant to current events is for your brand. An advertising message will mean more if it is something that people can relate to. In this example, Chevrolet caught my attention, solely with the headline because of all the hype surrounding the Facebook reactions.
If this video, which references switching from “liking” things to “loving” things, had been posted last week, it would not have had the same impact. It would have been another car ad trying to get me to “love” their brand. However, as a result of releasing it at a time when all the attention was on Facebook, Chevrolet joined the conversation in their own way.
Similarly to when there was a black-out at the Super Bowl and Oreo came out with their “you can still dunk in the dark” ad and were the true MVPs for Super Bowl XLVII.
Now with almost 300K views, the video has received around 500 reactions.
Nicely done Chevrolet, nicely done.