Build Your Website For Customers, Not For Yourself


Hey guys, MC from Candybox Marketing here. Thanks for hitting the play button!

I wanted to try something new and give you guys a podcast style blog to accommodate the ones who aren’t too crazy about reading articles.

I actually wanted to do this for a while now, but didn’t want to be one of the guys who claims to know the industry without actually getting my feet wet. After being involved with digital marketing for almost 10 years and managing more websites than I can count, I have learned a lot about what works in the industry and will be sharing it with you over a series of audio-blogs.

If you are a business owner, someone working in a marketing position, or even just someone who simply want to learn the ropes, this is the blog series made for you.

Today I want to focus on how to cater a website for your customers. At Candybox Marketing, we have a popular saying that: more important than where your visitors are coming from is where you visitors are going to.

We have seen many businesses spend far too much time and money focusing on getting more traffic. You know, jumping right into Facebook Advertising, Search Marketing, and all that good stuff. But what does a million visitors a month mean if the website doesn’t even do its part?

Your website should be catered to your customers. And excuse me for being bold here but your customers don’t care what you want. They are on your website to get what they want. This is why it is critical to build a website for your customers, and not for yourself.

So the first step is to: define who your customers are.

How do your customers behave on websites? Do they prefer visuals or do they like reading?

Is your website made for you and what you like? or designed the way your customers are accustomed to?

Once you have decided and defined who your customers are, start designing your website for them

For example: if your customers are an older audience that may not be very tech savvy, you need to ensure that your site large, clean fonts and are very easy to navigate through.

I have come across way too many websites that put all their focus on who they are, their history, what they had for breakfast. And it just never works out for them.

Make it less about you and more about what your customers want. Have I said that enough now?

So, the final step is to re-adjust.

We often remind our customers that your website is never finished. Once you website is live, spend some time evaluating how your visitors are behaving on websites and continue making changes to cater to them.

Spend some time walking through your customers’ journey on the website and see if it makes sense. Become a secret shopper if possible, and ask your customers for feedback.

I also highly recommend using Google Analytics as a tool to learn more about your customer’s behaviour on the website. Use it to learn about where they are spending most of their time on the website, where they are leaving your website. This will give you some incredible information to re-adjust the website to make the popular pages stand out more, and cleaning up the pages that aren’t doing very well.

So just to recap, the three steps for a create a powerful website is to:

1) define who your customers are,

2) create a website that is catered to them,

3) re-adjust over time for improvement.

Next episode, I will talk to you about Simon Sinek’s famous “Why-How-What” philosophy and how it can be used in a powerful way to become an awesome storyteller on your website.

And hey, do me a favour. If you like what you hear, let me know in the comments or share it with others that you think can benefit from this.

Thanks for tuning in!