turning a niche manufacturer into a household name

VinylBilt struggled with awareness amongst homeowners who typically buy their windows directly from dealers or contractors. Their goal was for homeowners to recognize the premium quality that VinylBilt offers and specifically ask for VinylBilt windows for their renovation project.

We expanded VinylBilt’s brand visibility by producing a playful, comedic video tailored to homeowners. Alongside the video shoot, we captured fresh seasonal photography to enhance the campaign. To amplify reach, we launched a targeted media campaign and drove engagement through a dedicated landing page that encouraged homeowners to “ask their contractor about VinylBilt.”