Social Media Workshop

Learn how to turn social media into your most powerful business tool—in one workshop

Early Bird Ticket Price: $625
Regular price: $999

Understand Social Media Workshop

Struggling to keep up with social media? Not sure what to post, when to post, or if anyone is even seeing your content? The Understanding Social Media Strategy Workshop is for businesses that feel overwhelmed by social media and need a clear, strategic foundation to build from. This workshop will help you cut through the noise, simplify your content creation process, and build a social presence that actually connects with your audience.

Why Attend?

In today’s digital landscape, social media is essential for businesses to build brand awareness, connect with customers, and drive growth. Yet many find it overwhelming and unclear where to begin or how to make it truly effective. This workshop breaks down the complexity, guiding you to focus on the right platforms, create content that truly engages, and measure results that matter. You’ll leave with a customized social media strategy and practical tools that save time and boost your confidence—helping you turn social media from a stressful obligation into a powerful growth engine for your business.

What You’ll Learn:

How to structure a social media plan that saves you time and effort.
The purpose of each platform and how to optimize for it.
The best ways to grab attention and get engagement—without spending hours online.
How to analyze your performance like a pro to double down on content that resonates with your audience.
How to optimize your profiles so potential customers instantly understand your brand.
The secret to making social media work for you, not the other way around.

What You’ll Walk Away With:

A customized social media strategy for your brand, built during the workshop.

A content pillar framework, so you always know what to post.

A profile optimization checklist to ensure your social pages are set up for success.

A checklist to ensure your content is always as engaging as it can be.

How to optimize your profiles so potential customers instantly understand your brand.

meet your workshop facilitators

Michelle leads the Candybox Marketing social media team with a focus on results-driven content and authentic brand storytelling. She’s worked with businesses of all sizes—from startups to national brands helping them craft strategies that convert followers into fans. Michelle is passionate about demystifying social media for business owners and giving them the confidence to show up online with purpose.

Michell Ferguson

Social Media, Team Lead

Anjali brings years of hands-on experience managing and growing social media accounts across a variety of industries. Known for her creative edge and data-informed approach, she specializes in turning complex content into scroll-stopping posts that resonate. As a strategist and storyteller, Anjali is committed to helping businesses cut through the noise and build communities that engage and convert.

Anjali Oberoi

Social Media Manager