job description
We are looking for an experienced, creative, and skilled Senior Marketing Automation Manager with a passion for digital marketing to join our dynamic team!
This is a full-time position for candidates located within drive time of our Studio in Oakville, Ontario, Canada.
If the following items match your skills, please read further for the full job description, we’d love to hear from you!
- You love building lead generation funnels that drive a ROI for clients
- You’re a whiz with all things HubSpot, MailChimp, Campaign Monitor and SalesForce (nice to have)
- You are skilled at building out Chatbots and staying up to date with AI trends and capabilities
- You excel at identifying growth marketing opportunities in CRM data to create sustainable and successful automations
Candybox Marketing is an award-winning, full-service digital marketing agency with a studio in Oakville, ON. We specialize in CRO, SEO, PPC, Web Design + Development, Branding, Social Media and Multimedia.
🏆 Listed on Canada’s Fastest Growing Companies 7 years in a row
🏅 Certified as a Great Place to Work (2021-2025)
🍬 We make the web sweet, and we want you on our team.
Start Date: ASAP
responsibilities
ONBOARDING & DISCOVERY
- Partner with clients across a variety of industries to define objectives and establish a structured plan for inbound and outbound marketing automation services
- Lead client kick-off calls and follow department onboarding processes and questionnaires to ensure accurate discovery and successful implementation
- Audit existing CRM environments and data quality where applicable
- Ensure strict adherence to confidentiality and data governance standards when handling client data
- Align expectations, timelines, and success metrics prior to blueprint development
STRATEGY & CRM BLUEPRINT DESIGN
- Design and document the CRM blueprint, including:
- Customer and prospect journey mapping
- Communication cadence
- Lead lifecycle stages
- Lead scoring models
- Handoff processes between marketing and sales
- Present CRM blueprints and automation strategies to clients, incorporating feedback, revisions, and approvals
- Define reporting framework and KPIs aligned to client business goals
BUILD & IMPLEMENTATION
- Configure and maintain marketing and sales automation systems, including:
- Dashboard reporting
- Custom data properties and form fields
- Database hygiene and clean-up
- Tracking infrastructure
- Deployment of marketing and sales enablement programs
- HubSpot workflows and LinkedIn Rapid Connect sequences
- Build and execute automation workflows, email sequences, and nurture programs aligned to client objectives
- Create and manage segmentation lists using buyer personas, lifecycle stages, behavioural data, and campaign engagement
- Develop email and landing page templates and activate marketing automation modules to maximize platform utilization and ROI
MEASUREMENT & OPTIMIZATION (ONGOING)
- Analyze performance metrics and provide actionable insights, including:
-
- Lead and revenue attribution
- Campaign engagement
- Pipeline influence
- Conversion rates
- Workflow effectiveness
- Track and analyze leads and revenue across marketing channels
- Continuously optimize automation workflows and communication sequences to improve digital transformation and business growth outcomes
- Collaborate with the Campaigns Team to support ads analysis and integration with automation strategies when required
- Prepare and present monthly client reports with insights, recommendations, and next steps
GOVERNANCE & OPERATIONS
- Maintain compliance with applicable legislation and best practices (e.g., CASL, PIPEDA, GDPR, where applicable)
- Stay current with industry trends, HubSpot functionality, LinkedIn automation capabilities, and CRM best practices
- Maintain accurate time tracking in Forecast and project updates in Monday.com in accordance with department processes
requirements for the role
- 3+ years marketing experience
- Working knowledge of Hubspot, Salesforce, Campaign Monitor, Mailchimp and email automation/CRM tools
- Relevant platform certification
- Management skills
- Understanding of inbound marketing, outbound marketing, landing pages and conversion tracking
- Experience in design and image creation
- Easily learn new software (reporting, tracking etc)
- Proficient in an Apple and Google Drive environment
what we are looking for in a successful candidate
- Act with Integrity
- Self-Managed
- Adaptable
- Accountable
- Problem Solver
- Do what you say you will do
- Consistently demonstrate positive behaviour
- Take Initiative
- Strong Work Ethic
- Punctual
what we offer
- 💰 Base salary $80K-$90K
- 💼 Career growth & professional development opportunities
- 🦷 Full health benefits (dental, eye care, massage, physio, etc.)
- 💸 Group RRSP participation
- 🎂 Birthday Day Off!
- 🏢 Hybrid work environment (2-3 days in-studio, Oakville)
- 🧠 Work with an award-winning team that values innovation, collaboration & performance
Start Date: ASAP
Job Types: Full-time, Permanent, Hybrid Work Structure [Requires In-Studio & Remote]
Candybox Marketing follows ethical recruitment practices. We will never request any form of payment, financial information, money transfers, cryptocurrency purchases, or fees from candidates during the application or interview process.
Our legitimate recruitment activities are limited to reviewing applications, conducting interviews in person or via phone/video call, and extending job offers directly from our human resources department.
Please be aware that a phone call from our human resource department and emails from careers@candyboxmarketing.com are the only authorized recruitment communications you should expect from our organization.
