If you’ve ever made s’mores, you know how much of a challenge it can be to get it right: you have to make sure everything is in the right place and at the right time. And you know what? Marketing is pretty much the same!
In our latest webinar, “S’mores and Scores”, our founder Darrell uncovered some of the top digital marketing trends for 2024 that would help you find the perfect combination (beyond melting chocolate and marshmallows) for your marketing strategy this year.
Don’t have the entire hour to spare? No worries! Check out the timestamps below and jump to the parts that interest you the most.
Your website is the heart of your online presence in digital marketing. It’s not just about looking good; it’s about creating a seamless experience for your visitors. Through strategic optimization and continual refinement, your website becomes a powerful tool for driving conversions, enhancing brand visibility, and achieving marketing success in today’s digital landscape.
[22:20] Paid Media Trends
In 2024, paid media is all about spending smartly to make every dollar count. With sponsored short-form videos becoming indistinguishable from organic content and the rise of contextual targeting post-cookie demise, it’s about delivering tailored experiences while respecting privacy boundaries.
[28:55] Social Media Trends
Short-form video content is STILL a game-changer in marketing. Darrell shared one of our most impressive client success stories and the social media strategies we implemented that resulted in a significant surge in views, jumping from 6,000 to a staggering 8.5 million!
For more social media trends to leverage in 2024, check out this recent blog written by Kiefer, our social team lead at Candybox Marketing.
[32:13] The Power of Small (Influencers)
Forget the big celebs – we’re diving into a world of smaller, more authentic connections. Nano influencers aren’t just after freebies; they’ve built real communities based on trust. So, if you’re looking to make a big impact with a smaller budget, Nano influencers might just be your secret weapon!
[34:02] Thought Leadership
Are you ready to elevate your brand and become the go-to authority in your field? If so, thought leadership is your ticket to success! Darrell talked about the art of showcasing your expertise and insights in a way that captivates your audience. It’s a long-term strategy that builds trust and credibility, ultimately driving business growth.
[35:52] LinkedIn’s Secret Sauce: Dwell Time
We explored a little-known aspect of LinkedIn’s algorithm called dwell time, which measures how long people spend engaging with your content. Darrell explained how video content can help you rise to the top of people’s newsfeeds.
[37:55] Zoom Meeting Rooms (Yes, You Read That Right)
Instead of letting the waiting room go to waste, we saw it as a valuable opportunity to showcase our brand. By creating a custom waiting room video, we transformed this brief pause into a powerful marketing moment that had 350 hours of watch time and led to an increase in potential sales.
Psst – if you’d like to have a personalized Zoom waiting room video to showcase your brand, reach out to us today, and we’d be more than happy to help!
With the right strategies and a touch of creativity, you’ll be well-equipped to navigate the ever-evolving digital landscape and achieve your marketing goals. Here’s to s’more growth, engagement, and success in the year ahead!