{"id":11854,"date":"2026-04-06T02:15:23","date_gmt":"2026-04-06T06:15:23","guid":{"rendered":"https:\/\/candyboxmarketing.com\/?post_type=work&p=11854"},"modified":"2026-06-18T11:37:01","modified_gmt":"2026-06-18T15:37:01","slug":"white-ribbon","status":"publish","type":"work","link":"https:\/\/www.candyboxmarketing.com\/fr\/work\/white-ribbon\/","title":{"rendered":"Ruban Blanc"},"content":{"rendered":"
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\n\t\t\t\t\tRuban Blanc<\/span>\t\t\t\t<\/div>\n\t\t\t\t
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Redefining masculinity via cinematic storytelling gets \n 100M+ views<\/span><\/h1>\t\t\t\t<\/div>\n\t\t\n<\/div>\n\n<\/div>\n
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White Ribbon is the world\u2019s largest movement of men and boys working to end violence against women, but their creative output needed help.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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The challenge was to move away from traditional non-profit messaging that often felt transactional or shame-based. To truly move the needle with a very limited budget, the brand needed a narrative shift, moving from shaming to inviting men into the conversation. They required a digital presence and creative assets that matched their global authority while humanizing the complex social issues they address every day.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\n<\/div>\n\n<\/div>\n

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We achieved emotional resonance through cinematic-first storytelling and high-production films.<\/strong><\/p>

The transformation focused on producing high-production films that challenged rigid gender stereotypes. By focusing on authentic, poignant narratives, Candybox created a measurable cultural moment, generating results that transcended a typical awareness campaign. In the end, <\/span>it was adopted as a key educational tool in schools and by the Government of Canada<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\n<\/div>\n\n<\/div>\n

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100M+ \n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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Global Impressions\n<\/h3>\t\t\t\t<\/div>\n\t\t\n<\/div>\n
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$40K+<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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Direct Campaign Donations\n<\/h3>\t\t\t\t<\/div>\n\t\t\n<\/div>\n\n<\/div>\n\n<\/div>\n\n<\/div>\n
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