{"id":9192,"date":"2021-09-15T15:50:24","date_gmt":"2021-09-15T19:50:24","guid":{"rendered":"https:\/\/candybox-marketing.local\/?p=9192"},"modified":"2026-05-01T23:40:52","modified_gmt":"2026-05-02T03:40:52","slug":"creating-successful-social-media-strategy","status":"publish","type":"post","link":"https:\/\/www.candyboxmarketing.com\/fr\/resources\/creating-successful-social-media-strategy\/","title":{"rendered":"How to Build an Effective Social Media Strategy: 10 Things To Consider"},"content":{"rendered":"

\u201cYour brand needs to have a social media presence.\u201d<\/span><\/i><\/p>\n

\u201cIf you\u2019re not on social media, you\u2019re missing out.\u201d\u00a0<\/span><\/i><\/p>\n

If you\u2019re a business owner, chances are you\u2019ve heard those things more than once. And while establishing a social media presence is more important than ever, most businesses go about it the wrong way. They join every social platform, post the same content on all of them, and wonder why they\u2019re not getting any return on investment.\u00a0<\/span><\/p>\n

Despite social media\u2019s popularity, you won’t see any results without a comprehensive <\/span>digital marketing strategy.<\/span><\/a> Whether your brand is already on social media or looking to get started\u2026<\/span><\/p>\n

 <\/p>\n

HERE ARE 10 THINGS TO CONSIDER TO BUILD A SUCCESSFUL SOCIAL MEDIA STRATEGY:\u00a0<\/b><\/p>\n

 <\/p>\n

1. What are your social media goals?<\/b><\/b><\/p>\n

When creating your brand\u2019s social media strategy, goal setting is the first thing to consider.\u00a0<\/span>Consider how social media is going to support your business goals. Your goals should be SMART: specific, measurable, achievable, relevant, and time-bound.<\/span> An example of a SMART goal would be \u201cto improve brand awareness by gaining 10,000 new followers on Instagram by the end of 2021.\u201d<\/span><\/i><\/p>\n

Having clear goals will help you see the bigger picture of how your social media strategy integrates with the rest of your business. Imagine running a race with no finish line – you\u2019d end up directionless and unmotivated. The same applies to building a social media strategy. By setting SMART goals, you\u2019re creating a finish line that\u2019ll help guide your social media efforts, setting you up for long-term success.\u00a0<\/span><\/p>\n

 <\/p>\n

2. How will you measure your success?<\/b><\/b><\/p>\n

Success is a vague term that means different things to different people. That\u2019s why figuring out how you\u2019ll measure success at the beginning of your social campaigns is key. First, look at your SMART goals and then determine which key performance indicators are most relevant to your business.<\/span><\/p>\n

If your goal is to increase brand awareness, the metrics you would use to measure success would be reach or impressions. If your goal is to turn customers into your brand advocates, success means increased engagement. In this case, you\u2019d be looking at likes, comments, shares along with the engagement rate and the number of engaged users to track your progress.\u00a0<\/span><\/p>\n

 <\/p>\n

3. Who is your audience?<\/b><\/b><\/p>\n

Facebook has over 2.9 billion active monthly users. Instagram? 1 billion. Twitter? 192 million. TikTok? 1 billion. The point is there\u2019s a lot of people who use social media, and you can\u2019t reach all of them.\u00a0<\/span><\/p>\n

The best social media strategies have a clearly defined audience in mind. Creating customer personas allows you to understand your target audience and the best ways to communicate with them. Customer personas are semi-fictional representations of your brand\u2019s current and potential customers. It should include your customers\u2019 demographics, interests, and pain points.\u00a0<\/span><\/p>\n

Understanding your audience will help with selecting which social channels your brand will use. You wouldn\u2019t use\u00a0 TikTok to connect with working professionals the same way you wouldn\u2019t use\u00a0 Linkedin to reach teenagers. Focus on the platforms that your target audience is most active on.\u00a0<\/span><\/p>\n

 <\/p>\n

4. Who are your competitors?<\/b><\/p>\n

What\u2019s better than learning from your mistakes? Learning from others so you don\u2019t have to make the same ones. A crucial part of building a successful social media strategy that is often overlooked is competitive analysis. There are so many brands trying to reinvent the wheel when it\u2019s already been done for them.\u00a0<\/span><\/p>\n

Take a look at your competitors\u2019 social media presence and see what you can learn from them. Here are some questions to consider when conducting a competitive analysis for your social media strategy:<\/span><\/p>\n