[{"id":11646,"date":"2026-01-30T07:48:24","date_gmt":"2026-01-30T12:48:24","guid":{"rendered":"https:\/\/candybox.local\/?p=11646"},"modified":"2026-05-01T23:39:07","modified_gmt":"2026-05-02T03:39:07","slug":"the-ai-advantage-how-artificial-intelligence-is-transforming-the-way-businesses-leverage-data","status":"publish","type":"post","link":"https:\/\/www.candyboxmarketing.com\/fr\/resources\/the-ai-advantage-how-artificial-intelligence-is-transforming-the-way-businesses-leverage-data\/","title":{"rendered":"L'avantage de l'IA : Comment l'intelligence artificielle transforme la fa\u00e7on dont les entreprises exploitent les donn\u00e9es"},"content":{"rendered":"

AI doesn\u2019t transform the data itself. It provides strategic context, so organizations can leverage it for understanding clients, prospects and identify revenue drivers. In addition, automation can help AI with some of the heavy lifting, including data enrichment, manual tasks, detecting patterns that humans may miss, and delivering real-time insights. In other words, companies go from reactive to proactive. Predictive forecasting based on seasonality and close dates becomes easier, personalization on mass is quicker, and addressing the bottlenecks and closing the loops can prevent future costs.<\/p>\n

That kind of impact is measurable for a business. McKinsey reports that organizations that embed AI into their operations see a 20-30% improvement in decision-making effectiveness. Due to this, Gartner predicts that by 2026, 65% of businesses will leverage AI-driven tools for data quality and integrations in some capacity. For many, this kind of growth means that AI is no longer optional, but a catalyst to unlock the full value of their data.<\/p>\n

From Data Overload to Data Advantage<\/strong><\/h3>\n

Many organizations are drowning in data. From spreadsheets with sales details to customer interactions and marketing reports. There\u2019s an overabundance of data to work with, and yet, most companies only capture a fraction of the potential value because they fail to pull the red thread through it all. Traditional analytics are slow, vague, or focus on vanity metrics that don\u2019t tell much about the prospect, clients or retention.<\/p>\n

That creates a gap between the data available and the data that\u2019s usable. This is where AI can shine, especially through LLMs that are trained to understand the business. AI doesn\u2019t just process information more efficiently – it unlocks new possibilities for how a company can leverage data to compete and grow.<\/p>\n

This means that AI shifts data from being a passive record in a spreadsheet, an indication of the past into an active driver of strategy and potentially a predictive analytics tool.<\/p>\n

McKinsey reports that companies that have already embedded AI into their operational, sales and marketing workflows and processes report a 20-30% improvement in decision-making effectiveness. In practice, that means faster forecasting, smarter personalization, sharper risk management, and ultimately, a stronger competitive edge.<\/p>\n

The challenge is no longer whether businesses have enough data – it is whether the data is clean, organized and accessible so AI can transform it into actionable intelligence.<\/p>\n

How AI is Changing the Way We Leverage Business Data<\/strong><\/h3>\n

1. Automating the Foundation: <\/strong>One of the biggest challenges with data lies in the preparation. Data is often fragmented, unclear, unstructured or just plain missing. If that data is then present on multiple platforms and in spreadsheets, it becomes a nightmare trying to connect the dots with contextual meaning. AI removes much of this burden. By automating repetitive tasks, AI ensures data is accurate, consistent, and ready for analysis. This frees up teams to focus on strategy and decision-making instead of manual upkeep. Gartner projects that by 2026, 65% of organizations will rely on AI-driven tools for data quality and integration, underscoring how quickly this shift is happening.<\/p>\n

2. Seeing What\u2019s Next with Predictive Analytics: <\/strong>AI\u2019s true strength lies in its ability to uncover patterns humans cannot easily detect. Predictive models help businesses anticipate customer demand, identify emerging risks, and forecast outcomes with greater accuracy. PwC estimates that AI forecasting can reduce supply chain errors by up to 50%, illustrating the tangible impact of this capability.<\/p>\n

3. From Insights to Personalization: <\/strong>Today\u2019s customers expect experiences tailored to their needs, not generic one-size-fits-all messaging. AI enables personalization at scale by analyzing individual behaviour and preferences. Instead of broad audience segments, businesses can deliver dynamic, context-aware experiences in real time. The payoff is substantial: Harvard Business Review reports that companies using AI-powered personalization can increase revenue by 5\u201315% while also improving customer loyalty.<\/p>\n

4. Smarter Risk and Compliance: <\/strong>In highly regulated industries such as finance and healthcare, the cost of oversight failures is high. AI strengthens risk management by monitoring transactions, detecting anomalies, and flagging potential fraud faster than human teams can. It also assists with regulatory compliance, ensuring businesses stay aligned with evolving standards. The result is not only reduced risk but increased trust with customers, partners, and regulators.<\/p>\n

Opportunities, Risks, and Strategic Next Steps<\/strong><\/h3>\n

AI\u2019s influence on business data creates opportunities that were once out of reach. Companies that integrate AI into their data strategy can:
\nAccelerate decision-making by moving from reactive analysis to real-time intelligence.<\/p>\n

Reduce costs through automation of manual tasks and smarter allocation of resources.
\nDeepen customer understanding by uncovering hidden patterns and enabling hyper-personalization.<\/p>\n

Improve resilience with better forecasting and proactive risk detection.<\/p>\n

These opportunities translate directly into competitive advantage. Organizations that leverage AI effectively will innovate faster, adapt to change more easily, and deliver greater value to their customers.<\/p>\n

The Risks<\/h3>\n

Like any powerful tool, AI introduces risks that cannot be ignored:<\/p>\n

    \n
  • Bias and data quality issues<\/strong>: AI reflects the data it learns from. Poor or incomplete data can lead to skewed results.<\/li>\n
  • Privacy and regulation<\/strong>: Growing global data protection laws demand stronger governance and transparency in how AI is applied.<\/li>\n
  • Overreliance on automation:<\/strong> While AI delivers insights at scale, human judgment remains essential to interpret results and make ethical, context-aware decisions.<\/li>\n<\/ul>\n

    Businesses that treat AI as a silver bullet without addressing these risks may undermine trust with customers and regulators, and limit the value they gain.<\/p>\n

    The Strategic Next Steps<\/h3>\n

    To unlock the full potential of AI in data strategy, businesses should:<\/p>\n

      \n
    • Invest in strong data foundations – clean, well-structured, and governed data is the starting point for any AI initiative.<\/li>\n
    • Adopt AI in targeted use cases where impact can be measured quickly, such as forecasting or personalization.<\/li>\n
    • Build AI literacy across teams, ensuring employees understand how to interpret and apply AI-driven insights.<\/li>\n
    • Balance automation with human oversight to ensure ethical, transparent, and practical outcomes.<\/li>\n<\/ul>\n

      Organizations that take these steps will position themselves to turn data into a true competitive advantage in an AI-driven economy.<\/p>\n

      AI is not changing the data itself – it is transforming what businesses can do with it. By automating the tedious work of preparation, uncovering hidden patterns, and enabling faster, smarter decision-making, AI turns data into a true strategic asset.<\/p>\n

      The choice for business leaders is clear: embrace AI now and gain a competitive edge, or risk being outpaced by competitors who already are. The companies that succeed will be those that pair AI adoption with strong data governance and human oversight, ensuring that insights are not only powerful but also responsible.<\/p>\n

      Now is the time to act. Businesses that take deliberate steps to integrate AI into their data strategy will accelerate growth, deepen customer trust, and build resilience for the future.<\/p>\n

      References<\/strong>
      \nMcKinsey & Company. The State of AI in 2023.<\/em>
      \nGartner. Top Data and Analytics Trends for 2024.<\/em>
      \nPwC. Sizing the Prize.<\/em>
      \nHarvard Business Review. How AI-Powered Personalization Can Increase Revenue<\/em><\/p>","protected":false},"excerpt":{"rendered":"

      AI doesn\u2019t transform the data itself. It provides strategic context, so organizations can leverage it for understanding clients, prospects and identify revenue drivers. In addition, automation can help AI with some of the heavy lifting, including data enrichment, manual tasks, detecting patterns that humans may miss, and delivering real-time insights. In other words, companies go […]<\/p>\n","protected":false},"author":9,"featured_media":11677,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[308,299],"content_type":[310],"class_list":["post-11646","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","tag-featured","tag-page-strategy-positioning","content_type-events"],"acf":[],"yoast_head":"\nThe AI Advantage: How Artificial Intelligence Is Transforming the Way Businesses Leverage Data | Candybox Marketing<\/title>\n<meta name=\"description\" content=\"Businesses can generate and obtain more data than ever before, but most struggle to make sense of the data and turn it into a true competitive advantage.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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Reels, posts, and profile details can now show up directly in <a href=\"http:\/\/www.google.com\">Google searches.<\/a><\/p>\n<h2>So what\u2019s actually happening?<\/h2>\n<p>Instagram is quietly rolling out a setting that allows professional accounts to make their public content eligible for indexing by search engines.<\/p>\n<p>This means that <strong>photos, Reels, carousels, captions, and even bios can now help you get found on Google.<\/strong> Your brand\u2019s social posts can organically appear when someone searches things like:<\/p>\n<ul>\n<li>\u201cBest brunch spots in Mississauga\u201d<\/li>\n<li>\u201cHVAC companies in Oakville\u201d<\/li>\n<li>\u201cTips to keep my breath fresh in between dental visits\u201d<\/li>\n<\/ul>\n<p>Your Instagram content could be the first thing they see.<\/p>\n<p>But only if it\u2019s <strong>optimized to show up.<\/strong><\/p>\n<h2>Why Instagram SEO Should Be Part of Your Social Strategy:<\/h2>\n<p>Social media is no longer a closed loop.<\/p>\n<p>Your Instagram presence is now a search engine signal and a way for potential customers to find and evaluate your brand before they ever hit \u201cfollow.\u201d<\/p>\n<p>But this only works if your content is built with search in mind. Not just trends. Not just aesthetics.<br \/>\nYour strategy needs to:<\/p>\n<ul>\n<li>Use real keywords people are searching<\/li>\n<li>Reflect on what your audience is talking about<\/li>\n<li>Answer questions, not just look good<\/li>\n<\/ul>\n<p>This is where <strong>SEO truly meets social.<\/strong><\/p>\n<p>Here are 5 questions to ask yourself:<\/p>\n<ol>\n<li>Are you showing up in search results?<\/li>\n<li>Do you know what your target audience is searching for online?<\/li>\n<li>Are you producing the right content based on real-time industry conversations?<\/li>\n<li>Are you using relevant keywords in your captions, bios, and hashtags?<\/li>\n<li>Are your competitors doing this better than you?<\/li>\n<\/ol>\n<h2>Get Ahead: We’re Offering 10 FREE Social Media Listening Audits<em>(Value of $750)<\/em><\/h2>\n<p>We\u2019ll show you:<\/p>\n<ul>\n<li>What\u2019s being said about your business online<\/li>\n<li>Where you are (and aren\u2019t) showing up in search<\/li>\n<li>What your competitors are doing<\/li>\n<li>What kind of content will drive visibility for your brand<\/li>\n<\/ul>\n<p>This isn\u2019t just a vanity check. It\u2019s the first step to make sure your content is working for you, on and off the platform.<\/p>\n<p><strong>Ready to claim one of the 10 free audits?\u00a0<\/strong><br \/>\nLet\u2019s get your content seen by the people who are already searching for what you offer.<\/p>\n<p><a href=\"https:\/\/www.candyboxmarketing.com\/fr\/contact\/\">Request your free Social Media Listening Audit<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>When you work in social media long enough, you learn that as platforms evolve, strategy has to evolve, too. The latest change? Instagram content is now becoming part of search engine results. You read that right! Reels, posts, and profile details can now show up directly in Google searches. So what\u2019s actually happening? Instagram is […]<\/p>\n","protected":false},"author":5,"featured_media":11673,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[300],"content_type":[309],"class_list":["post-11442","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","tag-page-social-media","content_type-blog"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How Instagram Is Fuelling Discoverability Beyond the App | Candybox Marketing<\/title>\n<meta name=\"description\" content=\"Instagram content now ranks in Google Search! 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AI is now shaping how people search, how they discover products, and how they make decisions. From ChatGPT to Perplexity to Apple’s next iOS update, conversational AI is replacing traditional search behaviour, and that shift is happening faster than most brands realize.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">At Candybox Marketing, we\u2019ve been helping businesses grow online since 2008. Back then, getting to the top of Google was the entire strategy. Today, we believe being found by AI engines is the <\/span><i><span style=\"font-weight: 400;\">new top of Google<\/span><\/i><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Let\u2019s unpack why.<\/span><\/p>\n<h2><b>Search Is No Longer Just Search<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Imagine this: a potential customer no longer Googles \u201cbest conference venue Toronto.\u201d Instead, they open ChatGPT and say:<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cI need a venue in Toronto for 500 people, near transit, with catering, AV, and a budget under $80K.\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">AI now scans websites, parses data, and offers direct recommendations, often <\/span><i><span style=\"font-weight: 400;\">without linking back to a traditional search results page<\/span><\/i><span style=\"font-weight: 400;\">. That means if your site isn\u2019t structured and optimized for AI understanding, you’re not even in the conversation.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here\u2019s what\u2019s changing:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Search is becoming task-based.<\/b><span style=\"font-weight: 400;\"> People don\u2019t search, they describe.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>AI ranks content by relevance, clarity, and structure – not just backlinks.<\/b><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Engines like ChatGPT and Perplexity are becoming the first stop for product and service discovery.<\/b><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Google is already integrating AI summaries into search results, pushing organic links further down the page.<\/b><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">In short, the future of search belongs to those who are building for AI visibility.<\/span><\/p>\n<h2><b>What Is AI Optimization (AIO)?<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">AI Optimization (AIO) is the evolution of SEO. It prepares your website to be accurately indexed, understood, and surfaced by artificial intelligence platforms.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It includes:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Conversational content that mimics how people ask real questions<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Structured data that helps AI \u201cread\u201d and understand your offerings<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Technical adjustments to welcome AI crawlers and indexing tools<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Knowledgebase-style formats that align with how LLMs scrape information<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Metadata, FAQs, and schema tuned for modern AI interpreters<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">While traditional SEO focuses on search engines, AIO focuses on how AI evaluates and recommends your content to users who never even see a list of links.<\/span><\/p>\n<h2><b>Why Future-Proofing Your Website Matters Now<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Brands that act early win big. In the early 2000s, businesses that embraced SEO before it went mainstream dominated their categories for years. Today, we’re standing at a similar inflection point, but it’s not about keyword stuffing anymore. It’s about being recognized by AI engines as <\/span><i><span style=\"font-weight: 400;\">the best answer<\/span><\/i><span style=\"font-weight: 400;\"> to customer questions.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here\u2019s why you need to move fast:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>AI search adoption is accelerating.<\/b><span style=\"font-weight: 400;\"><a href=\"https:\/\/www.apple.com\/ca\/newsroom\/2024\/06\/introducing-apple-intelligence-for-iphone-ipad-and-mac\/#:~:text=Apple%20is%20integrating%20ChatGPT%20access,into%20ChatGPT's%20expertise%20when%20helpful.\" target=\"_blank\" rel=\"noopener\"> Apple is integrating ChatGPT<\/a> into iOS. Bing is feeding Copilot. Even Google is betting big on AI Mode.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Users are switching and not switching back.<\/b><span style=\"font-weight: 400;\"> Once people start using AI search, their trust shifts permanently.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Organic traffic is being redefined.<\/b><span style=\"font-weight: 400;\"> If AI summaries answer questions directly, your brand <\/span><i><span style=\"font-weight: 400;\">must<\/span><\/i><span style=\"font-weight: 400;\"> be in those summaries to win the click, lead, or sale.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">If your website isn’t ready, you won’t just rank lower, you’ll be invisible.<\/span><\/p>\n<h2><b>How Candybox Helps Brands Rank in the Age of AI<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">We\u2019ve developed a dedicated AIO (Artificial Intelligence Optimization) service designed for forward-thinking brands that want to lead the next era of digital visibility.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Our offering includes:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>SEO + AIO Setup<\/b><span style=\"font-weight: 400;\">: A comprehensive technical and content overhaul to prepare your website for AI-first indexing.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>AI Content Strategy<\/b><span style=\"font-weight: 400;\">: Ongoing creation of conversational, high-performing content designed to show up in AI results.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">We’ve been living and breathing AI Search for months\u2014running experiments, testing indexing tools, and mapping how AI interprets structured data. Now, we’re bringing that expertise to our clients so they can stay visible, relevant, and competitive.<\/span><\/p>\n<h2><b>Frequently Asked Questions (FAQs) about AI Optimization<\/b><\/h2>\n<h3><b>What\u2019s the difference between SEO and AIO?<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Traditional SEO is about ranking on search engines like Google. AIO is about ensuring your content is <\/span><i><span style=\"font-weight: 400;\">discoverable<\/span><\/i><span style=\"font-weight: 400;\"> by AI tools like ChatGPT, Perplexity, or Google’s SGE. It\u2019s a complementary strategy, not a replacement, but it requires different structures and priorities.<\/span><\/p>\n<h3><b>Will this impact my current Google rankings?<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Yes, but in a good way. AI optimization also reinforces good SEO practices like schema, site speed, and crawlability. You\u2019ll likely see better visibility in both traditional and AI-powered search formats.<\/span><\/p>\n<h3><b>How do I know if my site is AI-optimized?<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Most websites aren\u2019t. We offer a free audit to identify gaps and opportunities. If you\u2019re not showing up in AI queries today, you’re missing out on a growing chunk of search traffic.<\/span><\/p>\n<h3><b>Is this only for tech companies or e-commerce brands?<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Not at all. Whether you\u2019re B2B, service-based, or local, AI tools are shaping how <\/span><i><span style=\"font-weight: 400;\">all<\/span><\/i><span style=\"font-weight: 400;\"> audiences search. If your customers use search, you need AIO.<\/span><\/p>\n<h2><b>Ready to Be Seen by AI?<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Your competitors are already exploring AIO. Don\u2019t wait for your traffic to dip or your leads to slow down. Be proactive.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\ud83c\udfaf <\/span><b>Send us your website URL and get a free AIO audit.<\/b><span style=\"font-weight: 400;\"> We\u2019ll show you exactly how your site is performing in the AI era and what to do next.<\/span><\/p>\n<p><a href=\"https:\/\/www.candyboxmarketing.com\/fr\/contactez-nous\/\"><span style=\"font-weight: 400;\">\ud83d\udc49 Request Your AI Optimization Audit<\/span><\/a><\/p>\n<p> <\/p>","protected":false},"excerpt":{"rendered":"<p>If you’re still optimizing for keyword density or focusing only on Google\u2019s blue links, it\u2019s time for a serious rethink. AI is now shaping how people search, how they discover products, and how they make decisions. From ChatGPT to Perplexity to Apple’s next iOS update, conversational AI is replacing traditional search behaviour, and that shift […]<\/p>\n","protected":false},"author":9,"featured_media":11674,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[298],"content_type":[309],"class_list":["post-11343","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","tag-page-seo-geo","content_type-blog"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>AI Optimization Is the New SEO - And Most Brands Aren\u2019t Ready | Candybox Marketing<\/title>\n<meta name=\"description\" content=\"Learn how to get your website visible to AI search engines like ChatGPT and Perplexity. 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Thanks to our phenomenal team, every creative brainstorm, every campaign that crushes the numbers, and every high-five-worthy milestone. They\u2019re the secret sauce behind our growth.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">And no, we\u2019re not just talking about social media growth (though we\u2019ve nailed that too). It\u2019s about their innovative ideas, artistic flair, and maybe a little caffeine and sugar fueling the magic. When you\u2019ve got a team as sharp, driven, and wildly creative as ours, it\u2019s no wonder new clients keep coming through the door.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Speaking of sugar, we finally gave in and bought a cotton candy machine for the studio to mark the occasion. Because if you\u2019re going to celebrate, it should be as sweet as the win itself. And here\u2019s the fun part: visitors are welcome to spin the cotton candy machine when they drop by. Our clients know by now no one leaves our office without a bit of candy.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">What\u2019s next? We\u2019re just getting started. The game plan remains the same: keep growing our people, delivering wins for our clients, and keeping the momentum going.<\/span><\/p>\n<p class=\"p1\"><b>Want to Learn Our Secrets?<\/b><\/p>\n<p class=\"p1\">Are you curious how we\u2019ve become one of Canada\u2019s fastest-growing companies for seven years? Join us for an exclusive webinar next week, where we\u2019ll share the strategies that fueled our growth and how we\u2019re helping businesses like yours reach new heights. <a href=\"https:\/\/candyboxmarketing.zoom.us\/webinar\/register\/5917255466292\/WN_omzBURZTQDKMy3gxy8q5Qw#\/registration\">Register here<\/a> to save your spot!<\/p>","protected":false},"excerpt":{"rendered":"<p>Some might call it a masterclass in strategy; we call it a mix of relentless dedication, helping our clients succeed, and keeping the cotton candy machine spinning\u2014because when our clients win, we all win. See the complete list of Top Growing Companies in The Globe & Mail\u2019s 2024 list here. But this achievement isn\u2019t a […]<\/p>\n","protected":false},"author":5,"featured_media":11675,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"content_type":[311],"class_list":["post-10956","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","content_type-webinars"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Candybox Marketing Earns Spot on The Globe & Mail\u2019s Top Growing Companies List (2024) | Candybox Marketing<\/title>\n<meta name=\"description\" content=\"Guess who landed on The Globe & Mail\u2019s 2024 list of Top Growing Companies? 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Join us as we react to show-stopping commercials from household names like Bud Light, E.L.F Cosmetics, Uber Eats, Popeyes, BMW, and Reese’s. We also dissect each commercial, providing expert opinions on what made them stand out in the highly competitive Super Bowl ad space.<\/span><\/p>\n<p><iframe title=\"Canadian Marketers React to Super Bowl Ads 2024 | Superbowl LVIII Commercials\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/3JueK3vR0Zs?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p><b>We\u2019re not just any Canadian marketers!<\/b><\/p>\n<p><span style=\"font-weight: 400;\">As Canada\u2019s premier digital marketing agency, we believe in marketing that actually works. Our incredible team of 40+ in-house experts drives results to help you grow your business. If you\u2019d like to get in touch with us, you can do so through <\/span><a href=\"https:\/\/www.candyboxmarketing.com\/fr\/contact\/\"><span style=\"font-weight: 400;\">our contact page<\/span><\/a><span style=\"font-weight: 400;\">. <\/span><\/p>","protected":false},"excerpt":{"rendered":"<p>Get ready for a front-row seat to the Super Bowl 58 ad extravaganza with Candybox!\u00a0 We got together with our CEO Darrell Keezer and two of our social media superstars, Michelle Ferguson and Vanessa Janakijevski-Rebelo, to bring you an exclusive sneak peek into the digital marketing brilliance of top US brands. Join us as we […]<\/p>\n","protected":false},"author":5,"featured_media":11676,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"content_type":[309],"class_list":["post-10695","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","content_type-blog"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Canadian Marketers React to Super Bowl Ads 2024 | Candybox Marketing<\/title>\n<meta name=\"description\" content=\"Grab yourself a snack and watch some of the Super Bowl ads with Candybox! 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No worries! Check out the timestamps below and jump to the parts that interest you the most.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">[6:45] Websites<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Your website is the heart of your online presence in digital marketing. It’s not just about looking good; it’s about creating a seamless experience for your visitors. Through strategic optimization and continual refinement, your website becomes a powerful tool for driving conversions, enhancing brand visibility, and achieving marketing success in today’s digital landscape.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">[22:20] Paid Media Trends<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">In 2024, paid media is all about spending smartly to make every dollar count. With sponsored short-form videos becoming indistinguishable from organic content and the rise of contextual targeting post-cookie demise, it’s about delivering tailored experiences while respecting privacy boundaries.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">[28:55] Social Media Trends<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Short-form video content is STILL a game-changer in marketing. Darrell shared one of our most impressive client success stories and the social media strategies we implemented that resulted in a significant surge in views, jumping from 6,000 to a staggering 8.5 million!<\/span><\/p>\n<p>For more social media trends to leverage in 2024, check out <a href=\"https:\/\/www.candyboxmarketing.com\/blog\/dominate-the-online-world-with-these-2024-social-trends\/\">this recent blog<\/a> written by Kiefer, our social team lead at Candybox Marketing.<\/p>\n<h3><span style=\"font-weight: 400;\">[32:13] The Power of Small (Influencers)<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Forget the big celebs \u2013 we’re diving into a world of smaller, more authentic connections. Nano influencers aren’t just after freebies; they’ve built real communities based on trust. So, if you’re looking to make a big impact with a smaller budget, Nano influencers might just be your secret weapon!<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">[34:02] Thought Leadership<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Are you ready to elevate your brand and become the go-to authority in your field? If so, thought leadership is your ticket to success! Darrell talked about the art of showcasing your expertise and insights in a way that captivates your audience. It\u2019s a long-term strategy that builds trust and credibility, ultimately driving business growth.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">[35:52] LinkedIn’s Secret Sauce: Dwell Time<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">We explored a little-known aspect of LinkedIn’s algorithm called dwell time, which measures how long people spend engaging with your content. Darrell explained how video content can help you rise to the top of people’s newsfeeds.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">[37:55] Zoom Meeting Rooms (Yes, You Read That Right)<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Instead of letting the waiting room go to waste, we saw it as a valuable opportunity to showcase our brand. By creating a custom waiting room video, we transformed this brief pause into a powerful marketing moment that had <\/span><b>350 hours<\/b><span style=\"font-weight: 400;\"> of watch time and led to an increase in potential sales.<\/span><\/p>\n<p> <\/p>\n<p><span style=\"font-weight: 400;\">Psst – if you\u2019d like to have a personalized Zoom waiting room video to showcase your brand, <a href=\"https:\/\/www.candyboxmarketing.com\/contact-us\/\">reach out to us<\/a> today<\/span><span style=\"font-weight: 400;\">, and we\u2019d be more than happy to help!\u00a0\u00a0\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With the right strategies and a touch of creativity, you’ll be well-equipped to navigate the ever-evolving digital landscape and achieve your marketing goals. Here’s to s’more growth, engagement, and success in the year ahead!<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>In our latest webinar, \u201cS’mores and Scores\u201d, our founder Darrell uncovered some of the top digital marketing trends for 2024 that would help you find the perfect combination (beyond melting chocolate and marshmallows) for your marketing strategy this year. Don\u2019t have the entire hour to spare? No worries! Check out the timestamps below and jump […]<\/p>\n","protected":false},"author":5,"featured_media":11451,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[302],"content_type":[311],"class_list":["post-10691","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","tag-page-creative","content_type-webinars"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Webinar Recap: Top Digital Marketing Trends in 2024 | Candybox Marketing<\/title>\n<meta name=\"description\" content=\"Read this webinar recap for the top digital marketing trends in 2024 and insights hotter than a freshly toasted s'more!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link 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Through weekly trend discussions, we’ve gathered our collective knowledge and insights. Now, I’m excited to share with you the top five social media trends that will define your strategy in 2024, trends that have emerged from our hands-on experience and constant learning in the dynamic world of digital marketing.<\/span><\/p>\n<ol>\n<li>\n<h2><b> Authenticity and Community Building: The Heart of Engagement<\/b><\/h2>\n<\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">Gone are the days when a high follower count was the ultimate badge of honour. Today, it’s all about engagement \u2013 likes, comments, shares, and saves. These metrics reflect a brand’s ability to genuinely connect with its audience. But how?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The secret lies in community building. It’s about creating content that resonates with your audience, not just what’s trending. More and more brands are turning the spotlight on their teams, showcasing the human side behind their operations. This shift towards authenticity not only boosts engagement but also nurtures trust \u2013 a key driver of sales and brand loyalty.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Remember, an engaged community is not just an audience. They\u2019re brand ambassadors, ready to vouch for you and spread the word.<\/span><\/p>\n<p><i><span style=\"font-weight: 400;\">Key Takeaway: What does authentic content look like for your brand? Your audience doesn\u2019t really care about your product; they care about what experience your product gives them.\u00a0<\/span><\/i><\/p>\n<ol start=\"2\">\n<li>\n<h2><b> Short-Form Video Content: The Continous Rise<\/b><\/h2>\n<\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">Short-form video content, like those on TikTok, Instagram Reels, or YouTube Shorts, has developed into more than just a \u201ctrend.\u201d It will now be considered when learning about marketing communications as a communication revolution. In a world where attention spans are shrinking, these platforms offer the perfect medium for quick, engaging storytelling.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Short videos are ideal for brands to convey their message quickly and effectively. At the beginning of the TikTok era, we all thought that the platform was just for laughs or viral dances, but in fact, they\u2019ve become powerful tools for product showcases, educational content, and more. Plus, the added bonus of immediate feedback through the comment section makes these platforms a goldmine for customer insights.<\/span><\/p>\n<p><i><span style=\"font-weight: 400;\">Key Takeaway: How are you incorporating short-form video content into your digital strategy? In 2024, invest in creating high-quality short content to market your business on all platforms, your website and also to equip your sales team with material.<\/span><\/i><\/p>\n<ol start=\"3\">\n<li>\n<h2><b> Nano-Influencers & Content Creators: The New Power Players<\/b><\/h2>\n<\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">In the influencer marketing arena, the spotlight is shifting to nano-influencers \u2013 those with smaller but highly engaged followings. Why? Because they’re cost-effective and offer a higher engagement rate. For small and medium-sized businesses, this is a game-changer.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Nano-influencers often deliver content that’s more authentic and resonates strongly with niche audiences. They\u2019re also more likely to work collaboratively with brands, creating customized content that can be used organically or in paid campaigns. And the best part? The potential for virality is just as high as with macro-influencers, but the investment is significantly lower.<\/span><\/p>\n<p><i><span style=\"font-weight: 400;\">Key Takeaway: What nano-influencers & content creators do you have on speed dial? In 2024, I encourage you to build a content army of creators\/nano-influencers to help you boost brand awareness through different platforms and arm you with content for your own platforms as well.<\/span><\/i><\/p>\n<ol start=\"4\">\n<li>\n<h2><b> Social Media Search Optimization: The New SEO<\/b><\/h2>\n<\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">Social media platforms are rapidly becoming the new search engines, especially for the younger generation. Platforms like Instagram, TikTok, and X are where people are increasingly turning to find answers and discover new brands.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Optimizing your social media content with the right keywords and hashtags is no longer optional\u2026 it’s a necessity. This trend highlights the importance of understanding each platform’s unique algorithms and user behaviour. By aligning your content with what your audience is searching for, you enhance visibility and engagement.<\/span><\/p>\n<p><i><span style=\"font-weight: 400;\">Key Takeaway: What\u2019s your target market searching for? Based on that answer, start creating content that people would search for: FAQs, how-tos, tutorials, etc. Understand what keywords are in their search inquiries and incorporate them into your content strategy<\/span><\/i><span style=\"font-weight: 400;\">.<\/span><\/p>\n<ol start=\"5\">\n<li>\n<h2><b> Artificial Intelligence: Their Expanding Role in Social Media<\/b><\/h2>\n<\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">We are past the point of fighting AI. It\u2019s here, and it\u2019s here to stay. AI’s influence in social media is undeniable and growing rapidly. From automated content creation to personalized user experiences and advanced data analytics, AI is a game-changer. However, this comes with a caveat. As AI becomes more prevalent, issues around authenticity and ethical considerations in digital marketing are emerging.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For instance, AI-driven content creation tools can streamline the process, but it raises questions about the originality of content. Similarly, AI’s role in data analysis is invaluable, but it must be balanced with privacy concerns and ethical data usage.<\/span><\/p>\n<p><i><span style=\"font-weight: 400;\">Key Takeaway: Does AI kill authenticity? Like I tell my team, use AI software as an assist. Be the strategist and prompt them properly; these AI tools will become your best friends. It will help with efficiency and creativity. As users of AI, we also need to be cognizant of how we can take its ideas and add an authentic spin to them while considering all ethical aspects.<\/span><\/i><\/p>\n<h2><b>Your 2024 Social Media Strategy: Looking Ahead!<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">In navigating these trends, aim not just for social media presence but for impact and connection. Embrace these opportunities to elevate your brand and forge deeper ties with your audience.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">At Candybox, we understand the intricacies of these trends and are ready to help you harness their potential. <a href=\"https:\/\/candyboxmarketing.typeform.com\/to\/KQJV07wJ\">Fill out this simple form<\/a> for a <\/span><b>FREE social media audit<\/b><span style=\"font-weight: 400;\"> and discover how we can help you win in 2024. <\/span><a href=\"https:\/\/www.candyboxmarketing.com\/fr\/\"><span style=\"font-weight: 400;\">Visit our website<\/span><\/a><span style=\"font-weight: 400;\"> to learn more about our services and begin your journey to social media success.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Remember, the digital world is constantly evolving, and so should your strategies. Implement these trends, adapt your tactics, and see your brand thrive in the dynamic world of social media in 2024.<\/span><\/p>","protected":false},"excerpt":{"rendered":"<p>At Candybox Marketing, where I’ve been deeply involved for over the last three years, our team of skilled social media marketing managers and I have been closely observing and engaging with various brands, constantly absorbing the pulse of social media. Through weekly trend discussions, we’ve gathered our collective knowledge and insights. Now, I’m excited to […]<\/p>\n","protected":false},"author":5,"featured_media":11452,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[300],"content_type":[309],"class_list":["post-10680","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","tag-page-social-media","content_type-blog"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Dominate the Online World with these 2024 Social Trends!<\/title>\n<meta name=\"description\" content=\"Uncover the 2024 social trends that will revolutionize your online presence and contact us for a FREE social media audit!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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<\/span><a href=\"https:\/\/www.candyboxmarketing.com\/contact\/\"><span style=\"font-weight: 400;\">Book a call with us<\/span><\/a><span style=\"font-weight: 400;\"> today and see how we can help you transform the trajectory of your business!<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Psst – there’s a HUGE freebie at the end, so be sure to watch until the very last minute! Here’s a quick overview of this webinar: [1:40-3:36]: Overview of the webinar’s agenda [3:37-5:05]: What is Customer Lifetime Value (CLV)? [10:20-18:53]: A case study of how a great customer journey can help retain clients and generate […]<\/p>\n","protected":false},"author":9,"featured_media":11665,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[299],"content_type":[311],"class_list":["post-10448","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","tag-page-strategy-positioning","content_type-webinars"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Webinar Recap | How to Increase Your Customers Lifetime Value<\/title>\n<meta name=\"description\" content=\"Unleash your customer's potential and take your business to new heights with this webinar recap you won't want to miss!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, 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Understanding Your Customer\u2019s Journey<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Imagine working in a skincare retailer where you have the opportunity to earn substantial commission fees when closing deals. How would you plan your strategy to set yourself up for success?\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If your plan was to walk up to a random customer and start gushing about one of your best-selling serums, chances are you would just get the dreaded \u201cno I\u2019m good thanks\u201d response. It’s not about your skills; it’s because you lack knowledge of where they are in their customer journey, making your solutions irrelevant to them.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Similarly, to succeed in marketing, it’s crucial to plan your strategies around your customers’ journey. By identifying their pain points and understanding where they are in their customer journey, you can take relevant actions that increase the likelihood of closing a deal.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">2. Prioritize Low-Effort Marketing<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">You\u2019ve heard of the old saying, \u201cless is more,\u201d and it holds true in marketing as well.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">When it comes to marketing, we believe that a simple campaign can often outshine an elaborate extravaganza. For example, if you\u2019re trying to promote a product or service for your client, sometimes hiring an influencer might work as well as, if not better than, a large-scale production involving professional videographers. Influencers have the ability to connect with their followers authentically and create a sense of trust and relatability. Their ability to showcase products or services in an organic and genuine manner can be more impactful than an elaborate production.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In addition, low-effort marketing also allows for precise targeting and personalization. By understanding your customer’s journey and pain points, you can tailor their messages and offers to resonate with specific customer segments, increasing the chances of capturing their interest and driving conversions.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">3. Take advantage of marketing sales automation tools<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">While gaining new customers is exciting, the real value lies in establishing long-term partnerships. If you want to turn every client into an opportunity for a lifetime partnership, a rule of thumb is always to make them feel as if they were your only client. However, maintaining personalized attention during peak seasons can seem impossible. That\u2019s when marketing sales automation tools come in handy.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">These tools automate routine tasks, enhance communication and collaboration, collect and analyze data, and deliver personalized experiences. By utilizing these tools, you can build stronger relationships with your customers and increase their lifetime value.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">These are the tools that we employ at Candybox:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">HubSpot: Collects and analyzes customer data for personalized experiences<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Pipedrive: Streamlines sales management<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Calendly and Zoom: Improve communication<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Typeform: Gathers feedback<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Monday: Enhances project management<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Campaign Monitor: Delivers targeted messages and campaigns for customer engagement and loyalty<\/span><\/li>\n<\/ul>\n<h2><span style=\"font-weight: 400;\">4. Learn from someone who knows how to retain customers<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Darrell Keezer, CEO of Candybox Marketing, is hosting <\/span><a href=\"https:\/\/candyboxmarketing.zoom.us\/webinar\/register\/WN_Z8DYrM-LRi-hyT1IOIyQqQ#\/registration\"><span style=\"font-weight: 400;\">a webinar on 31 May<\/span><\/a><span style=\"font-weight: 400;\">, exclusively talking about <b>How to Unlock Your Customer\u2019s Lifetime Value<\/b><\/span><b>.<\/b><span style=\"font-weight: 400;\"> During the one-hour session, he\u2019ll show you real-life examples of how you can earn loyal customers through mapping out their customer journey, maximizing low-effort marketing, and utilizing marketing automation tools.\u00a0<\/span><\/p>\n<p><a href=\"https:\/\/candyboxmarketing.zoom.us\/webinar\/register\/WN_Z8DYrM-LRi-hyT1IOIyQqQ#\/registration\"><span style=\"font-weight: 400;\">Sign up now<\/span><\/a><span style=\"font-weight: 400;\"> before the seats are gone!<\/span><\/p>","protected":false},"excerpt":{"rendered":"<p>But you’re not here to hear me vent; you’re here for solutions, so let’s talk about how to unlock customers’ lifetime value through marketing so that they not only won’t disappear after one deal but instead come back to you and ask for more! 1. Understanding Your Customer\u2019s Journey Imagine working in a skincare retailer […]<\/p>\n","protected":false},"author":5,"featured_media":11664,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[299],"content_type":[311],"class_list":["post-10442","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","tag-page-strategy-positioning","content_type-webinars"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Turn One Time Buyers to Lifelong Customers!<\/title>\n<meta name=\"description\" content=\"Do you know there are numerous untapped opportunities within your existing clients you might be missing out on? 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Darrell Keezer, CEO at Candybox Marketing, hosted a webinar last week in our <\/span><span style=\"font-weight: 400;\">Oakville studio<\/span><span style=\"font-weight: 400;\"> exclusively discussing <\/span><b>how to create short-form video content that converts.\u00a0<\/b><\/p>\n<p><iframe title=\"How To Create Short Form Video Content That Converts | Darrell Keezer\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/dLHMF882A8o?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<h2><b>Here\u2019s a quick overview of this webinar:<\/b><\/h2>\n<p><b>[2:58]:<\/b><span style=\"font-weight: 400;\"> Why businesses should start doing more short-form videos\u00a0<\/span><\/p>\n<p><b>[9:40]:<\/b><span style=\"font-weight: 400;\"> How short-form videos have revolutionized B2C and B2B sales\u00a0\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">[<\/span><b>16:30]:<\/b><span style=\"font-weight: 400;\"> Top 7 B2B short-form video ideas\u00a0<\/span><\/p>\n<p><b>[19:00-30:55]:<\/b><span style=\"font-weight: 400;\"> How to build a strategy for short-form video content<\/span><\/p>\n<p><b>[31:00]:<\/b><span style=\"font-weight: 400;\"> Tips on how to create short-form videos that will go viral<\/span><\/p>\n<p><b>[39:40]:<\/b><span style=\"font-weight: 400;\"> How to get FREE short-form video strategies from Darrell<\/span><\/p>\n<p><b>[41:33]:<\/b><span style=\"font-weight: 400;\"> Q&A session. You\u2019ll find Darrell\u2019s answers to questions such as:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">What is the recommended length for short-form videos?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">What are some cost-effective methods to shoot and edit videos for businesses with a tight budget?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">What is the best way to split long-form content to short-form content and still hit the format?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">How can a business approach B2B short-form video content on LinkedIn?<\/span><\/li>\n<\/ul>\n<h2><b>Want the pros to do it for you?<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">As Canada\u2019s premier digital marketing agency, we at Candybox Marketing understand the immense power of short-form video content in skyrocketing conversions or even resuscitating a struggling business. <\/span><a href=\"https:\/\/www.candyboxmarketing.com\/contact\/\"><span style=\"font-weight: 400;\">Contact us<\/span><\/a><span style=\"font-weight: 400;\"> today and see how we can help you step up your digital marketing game!<\/span><\/p>\n<p> <\/p>\n<p> <\/p>\n<p> <\/p>\n","protected":false},"excerpt":{"rendered":"<p>If you have a brand or business yourself and want to create short-form video content that can leave a similar impact on your audience, congrats – you\u2019ve come to the right place. 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