[{"id":11646,"date":"2026-01-30T07:48:24","date_gmt":"2026-01-30T12:48:24","guid":{"rendered":"https:\/\/candybox.local\/?p=11646"},"modified":"2026-01-30T07:48:24","modified_gmt":"2026-01-30T12:48:24","slug":"lavantage-de-lai-comment-lintelligence-artificielle-transforme-la-facon-dont-les-entreprises-exploitent-les-donnees","status":"publish","type":"post","link":"https:\/\/www.candyboxmarketing.com\/fr\/blog\/the-ai-advantage-how-artificial-intelligence-is-transforming-the-way-businesses-leverage-data\/","title":{"rendered":"L'avantage de l'IA : comment l'intelligence artificielle transforme la fa\u00e7on dont les entreprises exploitent les donn\u00e9es"},"content":{"rendered":"

L'IA ne transforme pas les donn\u00e9es elles-m\u00eames. Elle fournit un contexte strat\u00e9gique, de sorte que les organisations peuvent l'exploiter pour comprendre les clients, les prospects et identifier les facteurs de revenus. En outre, l'automatisation peut aider l'IA \u00e0 effectuer certaines t\u00e2ches lourdes, notamment l'enrichissement des donn\u00e9es, les t\u00e2ches manuelles, la d\u00e9tection de mod\u00e8les qui pourraient \u00e9chapper aux humains et la fourniture d'informations en temps r\u00e9el. En d'autres termes, les entreprises passent de la r\u00e9activit\u00e9 \u00e0 la proactivit\u00e9. La pr\u00e9vision bas\u00e9e sur la saisonnalit\u00e9 et les dates de cl\u00f4ture devient plus facile, la personnalisation en masse est plus rapide, et le traitement des goulets d'\u00e9tranglement et la fermeture des boucles peuvent pr\u00e9venir les co\u00fbts futurs.<\/p>\n

Ce type d'impact est mesurable pour une entreprise. McKinsey rapporte que les organisations qui int\u00e8grent l'IA dans leurs op\u00e9rations constatent une am\u00e9lioration de 20 \u00e0 30% de l'efficacit\u00e9 de la prise de d\u00e9cision. C'est pourquoi Gartner pr\u00e9voit que d'ici 2026, 65% des entreprises tireront parti d'outils pilot\u00e9s par l'IA pour la qualit\u00e9 des donn\u00e9es et les int\u00e9grations dans une certaine mesure. Pour beaucoup, ce type de croissance signifie que l'IA n'est plus optionnelle, mais qu'elle est un catalyseur pour lib\u00e9rer toute la valeur de leurs donn\u00e9es.<\/p>\n

De la surcharge de donn\u00e9es \u00e0 l'avantage des donn\u00e9es<\/strong><\/h3>\n

De nombreuses organisations sont noy\u00e9es sous les donn\u00e9es. Qu'il s'agisse de feuilles de calcul contenant des d\u00e9tails sur les ventes, d'interactions avec les clients ou de rapports de marketing. Il y a une surabondance de donn\u00e9es \u00e0 exploiter et pourtant, la plupart des entreprises ne saisissent qu'une fraction de la valeur potentielle parce qu'elles ne parviennent pas \u00e0 tirer le fil rouge de toutes ces donn\u00e9es. Les analyses traditionnelles sont lentes, vagues ou se concentrent sur des mesures de vanit\u00e9 qui ne disent pas grand-chose sur les prospects, les clients ou la fid\u00e9lisation.<\/p>\n

Cela cr\u00e9e un foss\u00e9 entre les donn\u00e9es disponibles et les donn\u00e9es utilisables. C'est l\u00e0 que l'IA peut briller, en particulier gr\u00e2ce aux LLM qui sont form\u00e9s pour comprendre l'entreprise. L'IA ne se contente pas de traiter les informations plus efficacement, elle ouvre de nouvelles perspectives sur la mani\u00e8re dont une entreprise peut exploiter les donn\u00e9es pour \u00eatre comp\u00e9titive et se d\u00e9velopper.<\/p>\n

Cela signifie que l'IA fait passer les donn\u00e9es du statut d'enregistrement passif dans une feuille de calcul, d'indication du pass\u00e9, \u00e0 celui de moteur actif de la strat\u00e9gie et, potentiellement, d'outil d'analyse pr\u00e9dictive.<\/p>\n

Selon McKinsey, les entreprises qui ont d\u00e9j\u00e0 int\u00e9gr\u00e9 l'IA dans leurs flux et processus op\u00e9rationnels, commerciaux et marketing font \u00e9tat d'une am\u00e9lioration de 20 \u00e0 30% de l'efficacit\u00e9 de la prise de d\u00e9cision. En pratique, cela signifie des pr\u00e9visions plus rapides, une personnalisation plus intelligente, une gestion des risques plus pointue et, en fin de compte, un avantage concurrentiel plus fort.<\/p>\n

Le d\u00e9fi n'est plus de savoir si les entreprises disposent de suffisamment de donn\u00e9es, mais si les donn\u00e9es sont propres, organis\u00e9es et accessibles pour que l'IA puisse les transformer en informations exploitables.<\/p>\n

Comment l'IA modifie la fa\u00e7on dont nous exploitons les donn\u00e9es commerciales<\/strong><\/h3>\n

1. Automatiser la fondation : <\/strong>L'un des plus grands d\u00e9fis li\u00e9s aux donn\u00e9es r\u00e9side dans leur pr\u00e9paration. Les donn\u00e9es sont souvent fragment\u00e9es, peu claires, non structur\u00e9es ou tout simplement manquantes. Si ces donn\u00e9es sont ensuite pr\u00e9sentes sur de multiples plateformes et dans des feuilles de calcul, cela devient un cauchemar d'essayer de relier les points avec une signification contextuelle. L'IA supprime une grande partie de ce fardeau. En automatisant les t\u00e2ches r\u00e9p\u00e9titives, l'IA garantit que les donn\u00e9es sont exactes, coh\u00e9rentes et pr\u00eates \u00e0 \u00eatre analys\u00e9es. Les \u00e9quipes peuvent ainsi se concentrer sur la strat\u00e9gie et la prise de d\u00e9cision plut\u00f4t que sur la maintenance manuelle. Gartner pr\u00e9voit que d'ici 2026, 65% des organisations s'appuieront sur des outils pilot\u00e9s par l'IA pour la qualit\u00e9 et l'int\u00e9gration des donn\u00e9es, ce qui souligne la rapidit\u00e9 de ce changement.<\/p>\n

2. Voir l'avenir avec l'analyse pr\u00e9dictive : <\/strong>La v\u00e9ritable force de l'IA r\u00e9side dans sa capacit\u00e9 \u00e0 d\u00e9couvrir des mod\u00e8les que les humains ne peuvent pas facilement d\u00e9tecter. Les mod\u00e8les pr\u00e9dictifs aident les entreprises \u00e0 anticiper la demande des clients, \u00e0 identifier les risques \u00e9mergents et \u00e0 pr\u00e9voir les r\u00e9sultats avec une plus grande pr\u00e9cision. PwC estime que les pr\u00e9visions de l'IA peuvent r\u00e9duire les erreurs de la cha\u00eene d'approvisionnement de 50%, ce qui illustre l'impact tangible de cette capacit\u00e9.<\/p>\n

3. De la connaissance \u00e0 la personnalisation : <\/strong>Les clients d'aujourd'hui attendent des exp\u00e9riences adapt\u00e9es \u00e0 leurs besoins, et non des messages g\u00e9n\u00e9riques \u00e0 taille unique. L'IA permet une personnalisation \u00e0 grande \u00e9chelle en analysant le comportement et les pr\u00e9f\u00e9rences des individus. Au lieu de se contenter de vastes segments d'audience, les entreprises peuvent proposer des exp\u00e9riences dynamiques et contextuelles en temps r\u00e9el. Les b\u00e9n\u00e9fices sont consid\u00e9rables : selon la Harvard Business Review, les entreprises qui utilisent la personnalisation par l'IA peuvent augmenter leur chiffre d'affaires de 5-15% tout en am\u00e9liorant la fid\u00e9lisation des clients.<\/p>\n

4. Des risques et une conformit\u00e9 plus intelligents : <\/strong>Dans les secteurs hautement r\u00e9glement\u00e9s tels que la finance et la sant\u00e9, le co\u00fbt des d\u00e9faillances en mati\u00e8re de surveillance est \u00e9lev\u00e9. L'IA renforce la gestion des risques en surveillant les transactions, en d\u00e9tectant les anomalies et en signalant les fraudes potentielles plus rapidement que les \u00e9quipes humaines. Elle contribue \u00e9galement \u00e0 la conformit\u00e9 r\u00e9glementaire, en veillant \u00e0 ce que les entreprises restent align\u00e9es sur des normes en constante \u00e9volution. Il en r\u00e9sulte non seulement une r\u00e9duction des risques, mais aussi un renforcement de la confiance des clients, des partenaires et des autorit\u00e9s de r\u00e9glementation.<\/p>\n

Opportunit\u00e9s, risques et prochaines \u00e9tapes strat\u00e9giques<\/strong><\/h3>\n

L'influence de l'IA sur les donn\u00e9es des entreprises cr\u00e9e des opportunit\u00e9s qui \u00e9taient autrefois hors de port\u00e9e. Les entreprises qui int\u00e8grent l'IA dans leur strat\u00e9gie de donn\u00e9es peuvent :
\nAcc\u00e9l\u00e9rer la prise de d\u00e9cision en passant de l'analyse r\u00e9active \u00e0 l'intelligence en temps r\u00e9el.<\/p>\n

R\u00e9duire les co\u00fbts gr\u00e2ce \u00e0 l'automatisation des t\u00e2ches manuelles et \u00e0 une allocation plus intelligente des ressources.
\nApprofondir la connaissance du client en d\u00e9couvrant des mod\u00e8les cach\u00e9s et en permettant l'hyperpersonnalisation.<\/p>\n

Am\u00e9liorer la r\u00e9silience gr\u00e2ce \u00e0 de meilleures pr\u00e9visions et \u00e0 une d\u00e9tection proactive des risques.<\/p>\n

Ces opportunit\u00e9s se traduisent directement par un avantage concurrentiel. Les organisations qui exploitent efficacement l'IA innoveront plus rapidement, s'adapteront plus facilement au changement et offriront une plus grande valeur \u00e0 leurs clients.<\/p>\n

Les risques<\/h3>\n

Comme tout outil puissant, l'IA pr\u00e9sente des risques qui ne peuvent \u00eatre ignor\u00e9s :<\/p>\n

    \n
  • Biais et probl\u00e8mes de qualit\u00e9 des donn\u00e9es<\/strong>: L'IA refl\u00e8te les donn\u00e9es \u00e0 partir desquelles elle apprend. Des donn\u00e9es m\u00e9diocres ou incompl\u00e8tes peuvent fausser les r\u00e9sultats.<\/li>\n
  • Vie priv\u00e9e et r\u00e9glementation<\/strong>: Le renforcement des lois mondiales sur la protection des donn\u00e9es exige une gouvernance et une transparence accrues dans la mani\u00e8re dont l'IA est appliqu\u00e9e.<\/li>\n
  • Une d\u00e9pendance excessive \u00e0 l'\u00e9gard de l'automatisation :<\/strong> Si l'IA fournit des informations \u00e0 grande \u00e9chelle, le jugement humain reste essentiel pour interpr\u00e9ter les r\u00e9sultats et prendre des d\u00e9cisions \u00e9thiques et contextuelles.<\/li>\n<\/ul>\n

    Les entreprises qui consid\u00e8rent l'IA comme une solution miracle sans tenir compte de ces risques risquent de saper la confiance des clients et des r\u00e9gulateurs et de limiter la valeur ajout\u00e9e qu'elles en retirent.<\/p>\n

    Les prochaines \u00e9tapes strat\u00e9giques<\/h3>\n

    Pour exploiter tout le potentiel de l'IA dans la strat\u00e9gie des donn\u00e9es, les entreprises doivent :<\/p>\n

      \n
    • Investir dans des bases de donn\u00e9es solides - des donn\u00e9es propres, bien structur\u00e9es et gouvern\u00e9es sont le point de d\u00e9part de toute initiative d'IA.<\/li>\n
    • Adopter l'IA dans des cas d'utilisation cibl\u00e9s o\u00f9 l'impact peut \u00eatre mesur\u00e9 rapidement, comme les pr\u00e9visions ou la personnalisation.<\/li>\n
    • D\u00e9velopper la connaissance de l'IA au sein des \u00e9quipes, en veillant \u00e0 ce que les employ\u00e9s comprennent comment interpr\u00e9ter et appliquer les informations issues de l'IA.<\/li>\n
    • \u00c9quilibrer l'automatisation et la surveillance humaine pour garantir des r\u00e9sultats \u00e9thiques, transparents et pratiques.<\/li>\n<\/ul>\n

      Les organisations qui prennent ces mesures se positionneront pour transformer les donn\u00e9es en un v\u00e9ritable avantage concurrentiel dans une \u00e9conomie pilot\u00e9e par l'IA.<\/p>\n

      L'IA ne modifie pas les donn\u00e9es elles-m\u00eames - elle transforme ce que les entreprises peuvent en faire. En automatisant le travail fastidieux de pr\u00e9paration, en d\u00e9couvrant des mod\u00e8les cach\u00e9s et en permettant une prise de d\u00e9cision plus rapide et plus intelligente, l'IA transforme les donn\u00e9es en un v\u00e9ritable atout strat\u00e9gique.<\/p>\n

      Pour les chefs d'entreprise, le choix est clair : adopter l'IA d\u00e8s maintenant et acqu\u00e9rir un avantage concurrentiel, ou risquer d'\u00eatre d\u00e9pass\u00e9 par des concurrents qui le sont d\u00e9j\u00e0. Les entreprises qui r\u00e9ussiront seront celles qui associeront l'adoption de l'IA \u00e0 une solide gouvernance des donn\u00e9es et \u00e0 une supervision humaine, en veillant \u00e0 ce que les informations soient non seulement puissantes, mais aussi responsables.<\/p>\n

      Il est temps d'agir. Les entreprises qui prennent des mesures d\u00e9lib\u00e9r\u00e9es pour int\u00e9grer l'IA dans leur strat\u00e9gie de donn\u00e9es acc\u00e9l\u00e9reront leur croissance, approfondiront la confiance de leurs clients et renforceront leur r\u00e9silience pour l'avenir.<\/p>\n

      R\u00e9f\u00e9rences<\/strong>
      \nMcKinsey & Company. L'\u00e9tat de l'IA en 2023.<\/em>
      \nGartner. Top Data and Analytics Trends for 2024 (Principales tendances en mati\u00e8re de donn\u00e9es et d'analyse pour 2024).<\/em>
      \nPwC. Le prix est \u00e0 la mesure de l'enjeu.<\/em>
      \nHarvard Business Review. Comment la personnalisation par l'IA peut augmenter le chiffre d'affaires<\/em><\/p>","protected":false},"excerpt":{"rendered":"

      L'IA ne transforme pas les donn\u00e9es elles-m\u00eames. Elle fournit un contexte strat\u00e9gique,...<\/p>","protected":false},"author":24,"featured_media":11648,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-11646","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"acf":[],"yoast_head":"\nThe AI Advantage: How Artificial Intelligence Is Transforming the Way Businesses Leverage Data - Candybox Marketing<\/title>\n<meta name=\"description\" content=\"Businesses can generate and obtain more data than ever before, but most struggle to make sense of the data and turn it into a true competitive advantage.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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Instagram alimente la d\u00e9couvrabilit\u00e9 au-del\u00e0 de l'application"},"content":{"rendered":"<p>Si vous comptez encore sur les hashtags pour vous faire d\u00e9couvrir sur Instagram, consid\u00e9rez que c'est le signe que vous devez faire \u00e9voluer votre strat\u00e9gie de m\u00e9dias sociaux.<\/p>\n<p>Lorsque l'on travaille dans les m\u00e9dias sociaux depuis suffisamment longtemps, on apprend qu'\u00e0 mesure que les plateformes \u00e9voluent, la strat\u00e9gie doit elle aussi \u00e9voluer.<\/p>\n<p>Le dernier changement en date ? <a href=\"http:\/\/www.instagram.com\">Instagram<\/a> Le contenu fait d\u00e9sormais partie int\u00e9grante de l'activit\u00e9 de l'entreprise. <strong>les r\u00e9sultats des moteurs de recherche.<\/strong><\/p>\n<p>Vous avez bien lu ! Les bobines, les messages et les d\u00e9tails du profil peuvent d\u00e9sormais s'afficher directement dans la rubrique <a href=\"http:\/\/www.google.com\">Recherches sur Google.<\/a><\/p>\n<h2>Que se passe-t-il en r\u00e9alit\u00e9 ?<\/h2>\n<p>Instagram met discr\u00e8tement en place un param\u00e8tre permettant aux comptes professionnels de rendre leur contenu public \u00e9ligible \u00e0 l'indexation par les moteurs de recherche.<\/p>\n<p>Cela signifie que <strong>Les photos, les bobines, les carrousels, les l\u00e9gendes et m\u00eame les biographies peuvent d\u00e9sormais vous aider \u00e0 \u00eatre trouv\u00e9 sur Google.<\/strong> Les posts sociaux de votre marque peuvent appara\u00eetre de mani\u00e8re organique lorsque quelqu'un effectue une recherche du genre :<\/p>\n<ul>\n<li>\u201cLes meilleurs endroits pour bruncher \u00e0 Mississauga\u201d<\/li>\n<li>\u201cEntreprises de CVC \u00e0 Oakville\u201d<\/li>\n<li>\u201cConseils pour garder une haleine fra\u00eeche entre les visites chez le dentiste\u201d<\/li>\n<\/ul>\n<p>Votre contenu Instagram pourrait \u00eatre la premi\u00e8re chose qu'ils voient.<\/p>\n<p>Mais seulement si c'est <strong>optimis\u00e9e pour se pr\u00e9senter.<\/strong><\/p>\n<h2>Pourquoi le r\u00e9f\u00e9rencement sur Instagram doit faire partie de votre strat\u00e9gie sociale :<\/h2>\n<p>Les m\u00e9dias sociaux ne sont plus un circuit ferm\u00e9.<\/p>\n<p>Votre pr\u00e9sence sur Instagram est d\u00e9sormais un signal pour les moteurs de recherche et un moyen pour les clients potentiels de trouver et d'\u00e9valuer votre marque avant m\u00eame d'appuyer sur \u201csuivre\u201d.\u201d<\/p>\n<p>Mais cela ne fonctionne que si votre contenu est con\u00e7u en tenant compte de la recherche. Pas seulement les tendances. Pas seulement l'esth\u00e9tique.<br \/>\nVotre strat\u00e9gie doit :<\/p>\n<ul>\n<li>Utiliser de vrais mots-cl\u00e9s recherch\u00e9s par les internautes<\/li>\n<li>R\u00e9fl\u00e9chissez \u00e0 ce dont parle votre public<\/li>\n<li>R\u00e9pondre aux questions, ne pas se contenter d'\u00eatre beau<\/li>\n<\/ul>\n<p>C'est ici que <strong>Le r\u00e9f\u00e9rencement rencontre vraiment le social.<\/strong><\/p>\n<p>Voici 5 questions \u00e0 se poser :<\/p>\n<ol>\n<li>Apparaissez-vous dans les r\u00e9sultats de recherche ?<\/li>\n<li>Savez-vous ce que votre public cible recherche en ligne ?<\/li>\n<li>Produisez-vous le bon contenu sur la base des conversations en temps r\u00e9el dans le secteur ?<\/li>\n<li>Utilisez-vous des mots-cl\u00e9s pertinents dans vos l\u00e9gendes, biographies et hashtags ?<\/li>\n<li>Vos concurrents font-ils mieux que vous ?<\/li>\n<\/ol>\n<h2>Prenez de l'avance : Nous offrons 10 audits GRATUITS d'\u00e9coute des m\u00e9dias sociaux<\/h2>\n<p><em><br \/>\n(Valeur de $750)<\/em><\/p>\n<p>Nous allons vous montrer :<\/p>\n<ul>\n<li>Ce qui se dit sur votre entreprise en ligne<\/li>\n<li>O\u00f9 vous apparaissez (ou n'apparaissez pas) dans les moteurs de recherche<\/li>\n<li>Ce que font vos concurrents<\/li>\n<li>Quel type de contenu favorisera la visibilit\u00e9 de votre marque ?<\/li>\n<\/ul>\n<p>Il ne s'agit pas d'un simple contr\u00f4le de vanit\u00e9. C'est la premi\u00e8re \u00e9tape pour s'assurer que votre contenu fonctionne pour vous, sur la plateforme et en dehors.<\/p>\n<p><strong>Pr\u00eat \u00e0 r\u00e9clamer l'un des 10 audits gratuits ?\u00a0<\/strong><br \/>\nFaites en sorte que votre contenu soit vu par les personnes qui recherchent d\u00e9j\u00e0 ce que vous offrez.<\/p>\n<p><a href=\"https:\/\/www.candyboxmarketing.com\/fr\/contact\/\">Demandez votre audit gratuit de Social Media Listening<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>Si vous comptez encore sur les hashtags pour vous faire...<\/p>","protected":false},"author":3,"featured_media":11445,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-11442","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How Instagram Is Fuelling Discoverability Beyond the App - Candybox Marketing<\/title>\n<meta name=\"description\" content=\"Instagram content now ranks in Google Search! 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et la plupart des marques ne sont pas pr\u00eates"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Si vous optimisez encore votre r\u00e9f\u00e9rencement en fonction de la densit\u00e9 des mots cl\u00e9s ou si vous vous concentrez uniquement sur les liens bleus de Google, il est temps de revoir votre copie. L'IA fa\u00e7onne d\u00e9sormais la mani\u00e8re dont les gens effectuent leurs recherches, d\u00e9couvrent des produits et prennent des d\u00e9cisions. De ChatGPT \u00e0 Perplexity en passant par la prochaine mise \u00e0 jour iOS d'Apple, l'IA conversationnelle est en train de remplacer le comportement de recherche traditionnel, et ce changement se produit plus rapidement que la plupart des marques ne le pensent.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Chez Candybox Marketing, nous aidons les entreprises \u00e0 se d\u00e9velopper en ligne depuis 2008. \u00c0 l'\u00e9poque, la strat\u00e9gie consistait \u00e0 atteindre le sommet de Google. Aujourd'hui, nous pensons que le fait d'\u00eatre trouv\u00e9 par les moteurs d'IA est l'\u00e9l\u00e9ment le plus important. <\/span><i><span style=\"font-weight: 400;\">nouveau sommet de Google<\/span><\/i><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Voyons pourquoi.<\/span><\/p>\n<p> <\/p>\n<h2><b>La recherche n'est plus seulement une recherche<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Imaginez ceci : un client potentiel ne cherche plus sur Google \u201cmeilleur lieu de conf\u00e9rence \u00e0 Toronto\u201d. Au lieu de cela, il ouvre ChatGPT et dit :<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cJ'ai besoin d'un lieu \u00e0 Toronto pour 500 personnes, pr\u00e8s des transports en commun, avec un service de restauration, un syst\u00e8me audiovisuel et un budget inf\u00e9rieur \u00e0 $80K\u201d.\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">L'IA scanne d\u00e9sormais les sites web, analyse les donn\u00e9es et propose des recommandations directes, souvent... <\/span><i><span style=\"font-weight: 400;\">sans renvoyer \u00e0 une page de r\u00e9sultats de recherche traditionnelle<\/span><\/i><span style=\"font-weight: 400;\">. Cela signifie que si votre site n'est pas structur\u00e9 et optimis\u00e9 pour la compr\u00e9hension de l'IA, vous n'\u00eates m\u00eame pas dans la conversation.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Voici ce qui change :<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>La recherche est de plus en plus ax\u00e9e sur les t\u00e2ches.<\/b><span style=\"font-weight: 400;\"> Les gens ne cherchent pas, ils d\u00e9crivent.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>L'IA classe les contenus en fonction de leur pertinence, de leur clart\u00e9 et de leur structure, et pas seulement en fonction des liens retour.<\/b><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Des moteurs comme ChatGPT et Perplexity deviennent la premi\u00e8re \u00e9tape de la d\u00e9couverte de produits et de services.<\/b><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Google int\u00e8gre d\u00e9j\u00e0 des r\u00e9sum\u00e9s d'IA dans les r\u00e9sultats de recherche, poussant les liens organiques plus loin dans la page.<\/b><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">En bref, l'avenir de la recherche appartient \u00e0 ceux qui construisent pour la visibilit\u00e9 de l'IA.<\/span><\/p>\n<p> <\/p>\n<h2><b>Qu'est-ce que l'optimisation de l'IA (AIO) ?<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">L'optimisation de l'IA (AIO) est l'\u00e9volution du r\u00e9f\u00e9rencement. Elle pr\u00e9pare votre site web \u00e0 \u00eatre index\u00e9, compris et surfac\u00e9 avec pr\u00e9cision par les plateformes d'intelligence artificielle.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Il comprend<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Un contenu conversationnel qui imite la fa\u00e7on dont les gens posent de vraies questions<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Des donn\u00e9es structur\u00e9es qui aident l'IA \u00e0 \u201clire\u201d et \u00e0 comprendre vos offres.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Ajustements techniques pour accueillir les robots d'indexation et les outils d'indexation de l'IA<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Formats de type base de connaissances qui s'alignent sur la mani\u00e8re dont les LLM r\u00e9cup\u00e8rent les informations<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">M\u00e9tadonn\u00e9es, FAQ et sch\u00e9mas adapt\u00e9s aux interpr\u00e8tes modernes de l'IA<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Alors que le r\u00e9f\u00e9rencement traditionnel se concentre sur les moteurs de recherche, l'AIO se concentre sur la fa\u00e7on dont l'IA \u00e9value et recommande votre contenu aux utilisateurs qui ne voient m\u00eame pas une liste de liens.<\/span><\/p>\n<p> <\/p>\n<h2><b>Pourquoi la p\u00e9rennisation de votre site web est importante aujourd'hui<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Les marques qui agissent t\u00f4t gagnent gros. Au d\u00e9but des ann\u00e9es 2000, les entreprises qui ont adopt\u00e9 le r\u00e9f\u00e9rencement avant qu'il ne devienne courant ont domin\u00e9 leur cat\u00e9gorie pendant des ann\u00e9es. Aujourd'hui, nous nous trouvons \u00e0 un point d'inflexion similaire, mais il ne s'agit plus de bourrer les mots cl\u00e9s. Il s'agit d'\u00eatre reconnu par les moteurs d'IA comme <\/span><i><span style=\"font-weight: 400;\">la meilleure r\u00e9ponse<\/span><\/i><span style=\"font-weight: 400;\"> aux questions des clients.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Voici pourquoi vous devez agir rapidement :<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>L'adoption de l'IA pour la recherche s'acc\u00e9l\u00e8re.<\/b><span style=\"font-weight: 400;\"><a href=\"https:\/\/www.apple.com\/ca\/newsroom\/2024\/06\/introducing-apple-intelligence-for-iphone-ipad-and-mac\/#:~:text=Apple%20is%20integrating%20ChatGPT%20access,into%20ChatGPT's%20expertise%20when%20helpful.\" target=\"_blank\" rel=\"noopener\"> Apple int\u00e8gre ChatGPT<\/a> dans iOS. Bing alimente Copilot. M\u00eame Google mise beaucoup sur le mode IA.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Les utilisateurs changent et ne reviennent pas.<\/b><span style=\"font-weight: 400;\"> Une fois que les gens commencent \u00e0 utiliser la recherche par IA, leur confiance change de fa\u00e7on permanente.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Le trafic organique est en train d'\u00eatre red\u00e9fini.<\/b><span style=\"font-weight: 400;\"> Si les r\u00e9sum\u00e9s d'IA r\u00e9pondent directement aux questions, votre marque <\/span><i><span style=\"font-weight: 400;\">doit<\/span><\/i><span style=\"font-weight: 400;\"> dans ces r\u00e9sum\u00e9s pour gagner le clic, le lead ou la vente.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Si votre site web n'est pas pr\u00eat, vous ne serez pas seulement moins bien class\u00e9, vous serez invisible.<\/span><\/p>\n<p> <\/p>\n<h2><b>Comment Candybox aide les marques \u00e0 se classer \u00e0 l'\u00e8re de l'IA<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Nous avons d\u00e9velopp\u00e9 un service d\u00e9di\u00e9 \u00e0 l'AIO (Optimisation de l'Intelligence Artificielle) con\u00e7u pour les marques avant-gardistes qui veulent \u00eatre \u00e0 la pointe de la prochaine \u00e8re de visibilit\u00e9 num\u00e9rique.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Notre offre comprend<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Configuration SEO + AIO<\/b><span style=\"font-weight: 400;\">: Une refonte compl\u00e8te de la technique et du contenu pour pr\u00e9parer votre site web \u00e0 l'indexation AI-first.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Strat\u00e9gie de contenu en mati\u00e8re d'IA<\/b><span style=\"font-weight: 400;\">: Cr\u00e9ation continue de contenu conversationnel et performant con\u00e7u pour appara\u00eetre dans les r\u00e9sultats de l'IA.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Nous vivons et respirons l'AI Search depuis des mois : nous menons des exp\u00e9riences, nous testons des outils d'indexation et nous cartographions la fa\u00e7on dont l'IA interpr\u00e8te les donn\u00e9es structur\u00e9es. Aujourd'hui, nous mettons cette expertise au service de nos clients afin qu'ils puissent rester visibles, pertinents et comp\u00e9titifs.<\/span><\/p>\n<p> <\/p>\n<h2><b>Foire aux questions (FAQ) sur l'optimisation de l'IA<\/b><\/h2>\n<h3><b>Quelle est la diff\u00e9rence entre SEO et AIO ?<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Le r\u00e9f\u00e9rencement traditionnel consiste \u00e0 se positionner sur les moteurs de recherche comme Google. L'AIO consiste \u00e0 s'assurer que votre contenu est <\/span><i><span style=\"font-weight: 400;\">d\u00e9couvrable<\/span><\/i><span style=\"font-weight: 400;\"> par des outils d'IA tels que ChatGPT, Perplexity ou SGE de Google. Il s'agit d'une strat\u00e9gie compl\u00e9mentaire, et non d'un remplacement, mais elle n\u00e9cessite des structures et des priorit\u00e9s diff\u00e9rentes.<\/span><\/p>\n<h3><b>Cela aura-t-il un impact sur mon classement actuel dans Google ?<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Oui, mais dans le bon sens du terme. L'optimisation de l'IA renforce \u00e9galement les bonnes pratiques de r\u00e9f\u00e9rencement telles que le sch\u00e9ma, la vitesse du site et la navigabilit\u00e9. Vous obtiendrez probablement une meilleure visibilit\u00e9 dans les formats de recherche traditionnels et ceux aliment\u00e9s par l'IA.<\/span><\/p>\n<h3><b>Comment savoir si mon site est optimis\u00e9 pour l'IA ?<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">La plupart des sites web ne le sont pas. Nous proposons un audit gratuit pour identifier les lacunes et les opportunit\u00e9s. Si vous n'apparaissez pas dans les requ\u00eates d'IA aujourd'hui, vous passez \u00e0 c\u00f4t\u00e9 d'une part croissante du trafic de recherche.<\/span><\/p>\n<h3><b>Cela concerne-t-il uniquement les entreprises technologiques ou les marques de commerce \u00e9lectronique ?<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Pas du tout. Que vous soyez une entreprise B2B, une entreprise de services ou une entreprise locale, les outils d'intelligence artificielle fa\u00e7onnent la fa\u00e7on dont les entreprises sont en contact avec les consommateurs. <\/span><i><span style=\"font-weight: 400;\">tous<\/span><\/i><span style=\"font-weight: 400;\"> la recherche d'audience. Si vos clients utilisent la recherche, vous avez besoin de l'AIO.<\/span><\/p>\n<h2><b>Pr\u00eat \u00e0 \u00eatre vu par l'IA ?<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Vos concurrents explorent d\u00e9j\u00e0 l'AIO. N'attendez pas que votre trafic baisse ou que vos clients potentiels ralentissent. Soyez proactif.<\/span><\/p>\n<p> <\/p>\n<p><span style=\"font-weight: 400;\">\ud83c\udfaf <\/span><b>Envoyez-nous l'URL de votre site web et obtenez un audit AIO gratuit.<\/b><span style=\"font-weight: 400;\"> Nous vous montrerons exactement comment votre site se comporte \u00e0 l'\u00e8re de l'IA et ce qu'il faut faire ensuite.<\/span><\/p>\n<p><a href=\"https:\/\/www.candyboxmarketing.com\/fr\/services\/ai-search-optimization\/\"><span style=\"font-weight: 400;\">\ud83d\udc49 Demandez votre audit d'optimisation de l'IA<\/span><\/a><\/p>\n<p> <\/p>","protected":false},"excerpt":{"rendered":"<p>Si vous optimisez encore la densit\u00e9 des mots-cl\u00e9s ou si vous vous concentrez uniquement...<\/p>","protected":false},"author":14,"featured_media":11448,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-11343","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>AI Optimization Is the New SEO - And Most Brands Aren\u2019t Ready - Candybox Marketing<\/title>\n<meta name=\"description\" content=\"Learn how to get your website visible to AI search engines like ChatGPT and Perplexity. 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Marketing figure sur la liste des entreprises en pleine croissance du Globe & Mail (2024)"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Certains diront qu'il s'agit d'une classe de ma\u00eetre en mati\u00e8re de strat\u00e9gie ; pour nous, c'est un m\u00e9lange de d\u00e9vouement acharn\u00e9, d'aide \u00e0 la r\u00e9ussite de nos clients et d'efforts pour faire tourner la machine \u00e0 barbe \u00e0 papa, car lorsque nos clients gagnent, nous gagnons tous.<\/span><\/p>\n<a href=\"https:\/\/www.theglobeandmail.com\/business\/rob-magazine\/top-growing-companies\/article-ranking-canadas-top-growing-companies-of-2024\/\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-10959 size-full\" src=\"https:\/\/www.candyboxmarketing.com\/wp-content\/uploads\/2024\/09\/Screenshot-2024-09-27-at-10.27.19\u202fAM.png\" alt=\"\" width=\"1682\" height=\"340\" srcset=\"https:\/\/www.candyboxmarketing.com\/wp-content\/uploads\/2024\/09\/Screenshot-2024-09-27-at-10.27.19\u202fAM.png 1682w, https:\/\/www.candyboxmarketing.com\/wp-content\/uploads\/2024\/09\/Screenshot-2024-09-27-at-10.27.19\u202fAM-300x61.png 300w, https:\/\/www.candyboxmarketing.com\/wp-content\/uploads\/2024\/09\/Screenshot-2024-09-27-at-10.27.19\u202fAM-1024x207.png 1024w, https:\/\/www.candyboxmarketing.com\/wp-content\/uploads\/2024\/09\/Screenshot-2024-09-27-at-10.27.19\u202fAM-768x155.png 768w, https:\/\/www.candyboxmarketing.com\/wp-content\/uploads\/2024\/09\/Screenshot-2024-09-27-at-10.27.19\u202fAM-1536x310.png 1536w\" sizes=\"auto, (max-width: 1682px) 100vw, 1682px\" \/><\/a>\n<p>Voir la liste compl\u00e8te des entreprises \u00e0 forte croissance dans la liste 2024 du Globe & Mail <span style=\"font-weight: 400;\"><a href=\"https:\/\/www.theglobeandmail.com\/business\/rob-magazine\/top-growing-companies\/article-ranking-canadas-top-growing-companies-of-2024\/\">ici<\/a>.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Mais cette r\u00e9ussite n'est pas le fait d'un seul individu. C'est gr\u00e2ce \u00e0 notre \u00e9quipe ph\u00e9nom\u00e9nale, \u00e0 chaque brainstorming cr\u00e9atif, \u00e0 chaque campagne qui \u00e9crase les chiffres et \u00e0 chaque \u00e9tape digne d'un \"high-five\". Ils sont la sauce secr\u00e8te de notre croissance.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Et non, nous ne parlons pas seulement de la croissance des m\u00e9dias sociaux (bien que nous ayons r\u00e9ussi cela aussi). Il s'agit de leurs id\u00e9es novatrices, de leur sens artistique et peut-\u00eatre d'un peu de caf\u00e9ine et de sucre qui alimentent la magie. Lorsque vous disposez d'une \u00e9quipe aussi aff\u00fbt\u00e9e, motiv\u00e9e et cr\u00e9ative que la n\u00f4tre, il n'est pas \u00e9tonnant que de nouveaux clients continuent de franchir la porte.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">En parlant de sucre, nous avons finalement c\u00e9d\u00e9 et achet\u00e9 une machine \u00e0 barbe \u00e0 papa pour le studio afin de marquer l'occasion. Parce que si l'on veut f\u00eater quelque chose, il faut que ce soit aussi doux que la victoire elle-m\u00eame. Et voici la partie la plus amusante : les visiteurs sont invit\u00e9s \u00e0 faire tourner la machine \u00e0 barbe \u00e0 papa lorsqu'ils passent nous voir. Nos clients savent maintenant que personne ne quitte notre bureau sans une petite sucrerie.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Quelles sont les prochaines \u00e9tapes ? Nous ne faisons que commencer. Le plan de match reste le m\u00eame : continuer \u00e0 faire progresser nos collaborateurs, \u00e0 obtenir des r\u00e9sultats pour nos clients et \u00e0 poursuivre sur notre lanc\u00e9e.<\/span><\/p>\n<p class=\"p1\"><b>Vous voulez conna\u00eetre nos secrets ?<\/b><\/p>\n<p class=\"p1\">\u00cates-vous curieux de savoir comment nous sommes devenus l'une des entreprises \u00e0 la croissance la plus rapide au Canada depuis sept ans ? Rejoignez-nous pour un webinaire exclusif la semaine prochaine, au cours duquel nous partagerons les strat\u00e9gies qui ont aliment\u00e9 notre croissance et la fa\u00e7on dont nous aidons des entreprises comme la v\u00f4tre \u00e0 atteindre de nouveaux sommets. <a href=\"https:\/\/candyboxmarketing.zoom.us\/webinar\/register\/5917255466292\/WN_omzBURZTQDKMy3gxy8q5Qw#\/registration\">S'inscrire ici<\/a> pour r\u00e9server votre place !<\/p>","protected":false},"excerpt":{"rendered":"<p>Some might call it a masterclass in strategy; we call…<\/p>","protected":false},"author":3,"featured_media":11449,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-10956","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Candybox Marketing Earns Spot on The Globe & Mail\u2019s Top Growing Companies List (2024) - Candybox Marketing<\/title>\n<meta name=\"description\" content=\"Guess who landed on The Globe & Mail\u2019s 2024 list of Top Growing Companies? 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sp\u00e9cialistes canadiens du marketing r\u00e9agissent aux annonces du Super Bowl 2024"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">En tant qu'amateurs de contenu en continu au Canada, nous ne connaissons que trop bien le d\u00e9fi que repr\u00e9sente le fait de passer \u00e0 c\u00f4t\u00e9 de publicit\u00e9s am\u00e9ricaines captivantes. Ces joyaux nous \u00e9chappent souvent pendant que nous diffusons nos contenus pr\u00e9f\u00e9r\u00e9s. Si vous n'avez pas eu l'occasion de regarder le Super Bowl ce week-end et que vous avez manqu\u00e9 toutes les publicit\u00e9s, ne vous inqui\u00e9tez pas ! Candybox vous couvre.<\/span><\/p>\n<p> <\/p>\n<h3><b>Pr\u00e9parez-vous \u00e0 \u00eatre aux premi\u00e8res loges pour assister \u00e0 l'extravagance publicitaire du Super Bowl 58 avec Candybox !\u00a0<\/b><\/h3>\n<p> <\/p>\n<p><span style=\"font-weight: 400;\">Nous avons r\u00e9uni notre PDG Darrell Keezer et deux de nos superstars des m\u00e9dias sociaux, Michelle Ferguson et Vanessa Janakijevski-Rebelo, pour vous offrir un aper\u00e7u exclusif de l'intelligence du marketing num\u00e9rique des plus grandes marques am\u00e9ricaines. Rejoignez-nous pour r\u00e9agir \u00e0 des publicit\u00e9s spectaculaires de grandes marques telles que Bud Light, E.L.F Cosmetics, Uber Eats, Popeyes, BMW et Reese's. Nous diss\u00e9quons \u00e9galement chaque publicit\u00e9, en donnant notre avis d'expert sur ce qui les a fait sortir du lot dans l'espace publicitaire hautement comp\u00e9titif du Super Bowl.<\/span><\/p>\n<p><iframe loading=\"lazy\" title=\"Les sp\u00e9cialistes canadiens du marketing r\u00e9agissent aux publicit\u00e9s du Super Bowl 2024 | Superbowl LVIII Commercials\" width=\"1200\" height=\"675\" src=\"https:\/\/www.youtube.com\/embed\/3JueK3vR0Zs?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p> <\/p>\n<p><b>Nous ne sommes pas des sp\u00e9cialistes du marketing canadiens comme les autres !<\/b><\/p>\n<p><span style=\"font-weight: 400;\">En tant que premi\u00e8re agence de marketing num\u00e9rique au Canada, nous croyons en un marketing qui fonctionne r\u00e9ellement. Notre incroyable \u00e9quipe de plus de 40 experts internes produit des r\u00e9sultats pour vous aider \u00e0 faire cro\u00eetre votre entreprise. Si vous souhaitez nous contacter, vous pouvez le faire par le biais de <\/span><a href=\"https:\/\/www.candyboxmarketing.com\/fr\/contact\/\"><span style=\"font-weight: 400;\">notre page de contact<\/span><\/a><span style=\"font-weight: 400;\">. <\/span><\/p>","protected":false},"excerpt":{"rendered":"<p>En tant qu'adeptes de la diffusion de contenu au Canada, nous ne connaissons que trop bien...<\/p>","protected":false},"author":3,"featured_media":11450,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-10695","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Canadian Marketers React to Super Bowl Ads 2024 - Candybox Marketing<\/title>\n<meta name=\"description\" content=\"Grab yourself a snack and watch some of the Super Bowl ads with Candybox! 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du webinaire : Les principales tendances du marketing num\u00e9rique en 2024"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">If you\u2019ve ever made s\u2019mores, you know how much of a challenge it can be to get it right: you have to make sure everything is in the right place and at the right time. And you know what? Marketing is pretty much the same!\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In our latest webinar, \u201cS’mores and Scores\u201d, our founder Darrell uncovered some of the top digital marketing trends for 2024 that would help you find the perfect combination (beyond melting chocolate and marshmallows) for your marketing strategy this year.<\/span><\/p>\n<p><iframe loading=\"lazy\" title=\"S'mores and Scores | Toasting to Digital Marketing Success in 2024 | Webinar\" width=\"1200\" height=\"675\" src=\"https:\/\/www.youtube.com\/embed\/_qXUCwINkEI?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p><span style=\"font-weight: 400;\">Don\u2019t have the entire hour to spare? No worries! Check out the timestamps below and jump to the parts that interest you the most.<\/span><\/p>\n<p> <\/p>\n<h3><span style=\"font-weight: 400;\">[6:45] Websites<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Your website is the heart of your online presence in digital marketing. It’s not just about looking good; it’s about creating a seamless experience for your visitors. Through strategic optimization and continual refinement, your website becomes a powerful tool for driving conversions, enhancing brand visibility, and achieving marketing success in today’s digital landscape.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">[22:20] Paid Media Trends<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">In 2024, paid media is all about spending smartly to make every dollar count. With sponsored short-form videos becoming indistinguishable from organic content and the rise of contextual targeting post-cookie demise, it’s about delivering tailored experiences while respecting privacy boundaries.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">[28:55] Social Media Trends<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Short-form video content is STILL a game-changer in marketing. Darrell shared one of our most impressive client success stories and the social media strategies we implemented that resulted in a significant surge in views, jumping from 6,000 to a staggering 8.5 million!<\/span><\/p>\n<p>For more social media trends to leverage in 2024, check out <a href=\"https:\/\/www.candyboxmarketing.com\/blog\/dominate-the-online-world-with-these-2024-social-trends\/\">this recent blog<\/a> written by Kiefer, our social team lead at Candybox Marketing.<\/p>\n<h3><span style=\"font-weight: 400;\">[32:13] The Power of Small (Influencers)<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Forget the big celebs \u2013 we’re diving into a world of smaller, more authentic connections. Nano influencers aren’t just after freebies; they’ve built real communities based on trust. So, if you’re looking to make a big impact with a smaller budget, Nano influencers might just be your secret weapon!<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">[34:02] Thought Leadership<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Are you ready to elevate your brand and become the go-to authority in your field? If so, thought leadership is your ticket to success! Darrell talked about the art of showcasing your expertise and insights in a way that captivates your audience. It\u2019s a long-term strategy that builds trust and credibility, ultimately driving business growth.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">[35:52] LinkedIn’s Secret Sauce: Dwell Time<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">We explored a little-known aspect of LinkedIn’s algorithm called dwell time, which measures how long people spend engaging with your content. Darrell explained how video content can help you rise to the top of people’s newsfeeds.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">[37:55] Zoom Meeting Rooms (Yes, You Read That Right)<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Instead of letting the waiting room go to waste, we saw it as a valuable opportunity to showcase our brand. By creating a custom waiting room video, we transformed this brief pause into a powerful marketing moment that had <\/span><b>350 hours<\/b><span style=\"font-weight: 400;\"> of watch time and led to an increase in potential sales.<\/span><\/p>\n<p> <\/p>\n<p><span style=\"font-weight: 400;\">Psst – if you\u2019d like to have a personalized Zoom waiting room video to showcase your brand, <a href=\"https:\/\/www.candyboxmarketing.com\/contact\/\">reach out to us<\/a> today<\/span><span style=\"font-weight: 400;\">, and we\u2019d be more than happy to help!\u00a0\u00a0\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With the right strategies and a touch of creativity, you’ll be well-equipped to navigate the ever-evolving digital landscape and achieve your marketing goals. Here’s to s’more growth, engagement, and success in the year ahead!<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>If you\u2019ve ever made s\u2019mores, you know how much of…<\/p>","protected":false},"author":3,"featured_media":11451,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-10691","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Webinar Recap: Top Digital Marketing Trends in 2024 - Candybox Marketing<\/title>\n<meta name=\"description\" content=\"Read this webinar recap for the top digital marketing trends in 2024 and insights hotter than a freshly toasted s'more!\" \/>\n<meta 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le monde en ligne avec ces tendances sociales de 2024 !"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Bienvenue en 2024, o\u00f9 le monde des m\u00e9dias sociaux \u00e9volue plus rapidement que jamais. Pour les responsables marketing et les chefs d'entreprise, comprendre et tirer parti de ces changements n'est pas seulement b\u00e9n\u00e9fique, c'est crucial pour rester en t\u00eate du jeu num\u00e9rique.\u00a0<\/span><\/p>\n<p> <\/p>\n<p><span style=\"font-weight: 400;\">Chez Candybox Marketing, o\u00f9 je suis tr\u00e8s impliqu\u00e9e depuis plus de trois ans, notre \u00e9quipe de gestionnaires comp\u00e9tents en marketing des m\u00e9dias sociaux et moi-m\u00eame avons observ\u00e9 de pr\u00e8s et nous sommes engag\u00e9s aupr\u00e8s de diverses marques, absorbant constamment le pouls des m\u00e9dias sociaux. Gr\u00e2ce \u00e0 des discussions hebdomadaires sur les tendances, nous avons rassembl\u00e9 nos connaissances et nos points de vue collectifs. Aujourd'hui, je suis impatient de partager avec vous les cinq principales tendances des m\u00e9dias sociaux qui d\u00e9finiront votre strat\u00e9gie en 2024, des tendances qui ont \u00e9merg\u00e9 de notre exp\u00e9rience pratique et de notre apprentissage constant dans le monde dynamique du marketing num\u00e9rique.<\/span><\/p>\n<h2><\/h2>\n<ol>\n<li>\n<h2><b> Authenticit\u00e9 et construction de la communaut\u00e9 : Le c\u0153ur de l'engagement<\/b><\/h2>\n<\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">L'\u00e9poque o\u00f9 un nombre \u00e9lev\u00e9 de followers \u00e9tait l'ultime insigne d'honneur est r\u00e9volue. Aujourd'hui, tout est question d'engagement - likes, commentaires, partages et enregistrements. Ces indicateurs refl\u00e8tent la capacit\u00e9 d'une marque \u00e0 \u00e9tablir un lien authentique avec son public. Mais comment ?<\/span><\/p>\n<p> <\/p>\n<p><span style=\"font-weight: 400;\">Le secret r\u00e9side dans la cr\u00e9ation d'une communaut\u00e9. Il s'agit de cr\u00e9er un contenu qui trouve un \u00e9cho aupr\u00e8s de votre public, et pas seulement ce qui est \u00e0 la mode. De plus en plus de marques braquent les projecteurs sur leurs \u00e9quipes, montrant le c\u00f4t\u00e9 humain de leurs activit\u00e9s. Cette \u00e9volution vers l'authenticit\u00e9 stimule non seulement l'engagement, mais aussi la confiance - un facteur cl\u00e9 des ventes et de la fid\u00e9lit\u00e9 \u00e0 la marque.<\/span><\/p>\n<p> <\/p>\n<p><span style=\"font-weight: 400;\">N'oubliez pas qu'une communaut\u00e9 engag\u00e9e n'est pas seulement un public. Ce sont des ambassadeurs de la marque, pr\u00eats \u00e0 se porter garants de vous et \u00e0 faire passer le mot.<\/span><\/p>\n<p> <\/p>\n<p><i><span style=\"font-weight: 400;\">Principaux enseignements : \u00c0 quoi ressemble un contenu authentique pour votre marque ? Votre public ne s'int\u00e9resse pas vraiment \u00e0 votre produit, mais plut\u00f4t \u00e0 l'exp\u00e9rience qu'il lui procure.\u00a0<\/span><\/i><\/p>\n<p> <\/p>\n<ol start=\"2\">\n<li>\n<h2><b> Contenu vid\u00e9o de courte dur\u00e9e : L'ascension continue<\/b><\/h2>\n<\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">Les contenus vid\u00e9o de courte dur\u00e9e, comme ceux de TikTok, Instagram Reels ou YouTube Shorts, sont devenus bien plus qu'une simple \u201ctendance\u201d. Il sera d\u00e9sormais consid\u00e9r\u00e9 comme une r\u00e9volution de la communication dans le cadre de l'apprentissage de la communication marketing. Dans un monde o\u00f9 la dur\u00e9e d'attention diminue, ces plateformes offrent le support id\u00e9al pour une narration rapide et attrayante.<\/span><\/p>\n<p> <\/p>\n<p><span style=\"font-weight: 400;\">Les vid\u00e9os courtes sont id\u00e9ales pour permettre aux marques de faire passer leur message rapidement et efficacement. Au d\u00e9but de l'\u00e8re TikTok, nous pensions tous que la plateforme ne servait qu'\u00e0 rire ou \u00e0 faire des danses virales, mais en fait, elles sont devenues des outils puissants pour pr\u00e9senter des produits, du contenu \u00e9ducatif et bien plus encore. En outre, le retour d'information imm\u00e9diat via la section des commentaires fait de ces plateformes une mine d'or pour la connaissance des clients.<\/span><\/p>\n<p> <\/p>\n<p><i><span style=\"font-weight: 400;\">Principaux enseignements : Comment int\u00e9grez-vous le contenu vid\u00e9o de courte dur\u00e9e dans votre strat\u00e9gie num\u00e9rique ? En 2024, investissez dans la cr\u00e9ation de contenus courts de haute qualit\u00e9 pour commercialiser votre entreprise sur toutes les plateformes, votre site web et aussi pour \u00e9quiper votre \u00e9quipe de vente de mat\u00e9riel.<\/span><\/i><\/p>\n<p> <\/p>\n<ol start=\"3\">\n<li>\n<h2><b> Nano-influenceurs et cr\u00e9ateurs de contenu : Les nouveaux acteurs du pouvoir<\/b><\/h2>\n<\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">Dans le domaine du marketing d'influence, les projecteurs se tournent vers les nano-influenceurs, c'est-\u00e0-dire ceux qui ont une audience plus r\u00e9duite mais tr\u00e8s engag\u00e9e. Pourquoi ? Parce qu'ils sont rentables et offrent un taux d'engagement plus \u00e9lev\u00e9. Pour les petites et moyennes entreprises, cela change la donne.<\/span><\/p>\n<p> <\/p>\n<p><span style=\"font-weight: 400;\">Les nano-influenceurs proposent souvent un contenu plus authentique qui trouve un \u00e9cho important aupr\u00e8s d'un public de niche. Ils sont \u00e9galement plus enclins \u00e0 collaborer avec les marques, en cr\u00e9ant un contenu personnalis\u00e9 qui peut \u00eatre utilis\u00e9 de mani\u00e8re organique ou dans le cadre de campagnes payantes. Et le plus beau, c'est que le potentiel de viralit\u00e9 est tout aussi important. Le potentiel de viralit\u00e9 est tout aussi \u00e9lev\u00e9 que pour les macro-influenceurs, mais l'investissement est nettement moindre.<\/span><\/p>\n<p> <\/p>\n<p><i><span style=\"font-weight: 400;\">Principaux enseignements : Quels sont les nano-influenceurs et les cr\u00e9ateurs de contenu que vous avez en num\u00e9rotation rapide ? En 2024, je vous encourage \u00e0 constituer une arm\u00e9e de cr\u00e9ateurs\/nano-influenceurs de contenu qui vous aideront \u00e0 accro\u00eetre la notori\u00e9t\u00e9 de votre marque sur diff\u00e9rentes plateformes et vous fourniront du contenu pour vos propres plateformes.<\/span><\/i><\/p>\n<h2><\/h2>\n<ol start=\"4\">\n<li>\n<h2><b> Optimisation de la recherche dans les m\u00e9dias sociaux : Le nouveau SEO<\/b><\/h2>\n<\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">Les plateformes de m\u00e9dias sociaux deviennent rapidement les nouveaux moteurs de recherche, en particulier pour la jeune g\u00e9n\u00e9ration. Les plateformes comme Instagram, TikTok et X sont celles vers lesquelles les gens se tournent de plus en plus pour trouver des r\u00e9ponses et d\u00e9couvrir de nouvelles marques.<\/span><\/p>\n<p> <\/p>\n<p><span style=\"font-weight: 400;\">Optimiser votre contenu sur les m\u00e9dias sociaux avec les bons mots-cl\u00e9s et hashtags n'est plus facultatif... c'est une n\u00e9cessit\u00e9. Cette tendance souligne l'importance de comprendre les algorithmes et le comportement des utilisateurs propres \u00e0 chaque plateforme. En alignant votre contenu sur ce que votre public recherche, vous am\u00e9liorez la visibilit\u00e9 et l'engagement.<\/span><\/p>\n<p> <\/p>\n<p><i><span style=\"font-weight: 400;\">Principaux enseignements : Que cherche votre march\u00e9 cible ? Sur la base de cette r\u00e9ponse, commencez \u00e0 cr\u00e9er du contenu que les gens chercheraient : FAQ, guides pratiques, tutoriels, etc. Comprenez quels sont les mots-cl\u00e9s utilis\u00e9s dans leurs recherches et int\u00e9grez-les dans votre strat\u00e9gie de contenu.<\/span><\/i><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p> <\/p>\n<ol start=\"5\">\n<li>\n<h2><b> Intelligence artificielle : Leur r\u00f4le croissant dans les m\u00e9dias sociaux<\/b><\/h2>\n<\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">Nous avons d\u00e9pass\u00e9 le stade de la lutte contre l'IA. Elle est l\u00e0, et elle est l\u00e0 pour rester. L'influence de l'IA sur les m\u00e9dias sociaux est ind\u00e9niable et cro\u00eet rapidement. De la cr\u00e9ation automatis\u00e9e de contenu \u00e0 la personnalisation de l'exp\u00e9rience utilisateur, en passant par l'analyse avanc\u00e9e des donn\u00e9es, l'IA change la donne. Toutefois, cette \u00e9volution s'accompagne d'une mise en garde. \u00c0 mesure que l'IA se r\u00e9pand, des questions relatives \u00e0 l'authenticit\u00e9 et aux consid\u00e9rations \u00e9thiques dans le marketing num\u00e9rique \u00e9mergent.<\/span><\/p>\n<p> <\/p>\n<p><span style=\"font-weight: 400;\">Par exemple, les outils de cr\u00e9ation de contenu pilot\u00e9s par l'IA peuvent rationaliser le processus, mais ils soul\u00e8vent des questions quant \u00e0 l'originalit\u00e9 du contenu. De m\u00eame, le r\u00f4le de l'IA dans l'analyse des donn\u00e9es est inestimable, mais il doit \u00eatre mis en balance avec les pr\u00e9occupations relatives \u00e0 la protection de la vie priv\u00e9e et \u00e0 l'utilisation \u00e9thique des donn\u00e9es.<\/span><\/p>\n<p> <\/p>\n<p><i><span style=\"font-weight: 400;\">Principaux enseignements : L'IA tue-t-elle l'authenticit\u00e9 ? Comme je le dis \u00e0 mon \u00e9quipe, utilisez les logiciels d'IA comme une aide. Soyez le strat\u00e8ge et incitez-les correctement ; ces outils d'IA deviendront vos meilleurs amis. Ils vous aideront \u00e0 gagner en efficacit\u00e9 et en cr\u00e9ativit\u00e9. En tant qu'utilisateurs de l'IA, nous devons \u00e9galement \u00eatre conscients de la mani\u00e8re dont nous pouvons prendre ses id\u00e9es et y ajouter une touche d'authenticit\u00e9 tout en tenant compte de tous les aspects \u00e9thiques.<\/span><\/i><\/p>\n<p> <\/p>\n<h2><b>Votre strat\u00e9gie 2024 pour les m\u00e9dias sociaux : Un regard vers l'avenir !<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">En naviguant dans ces tendances, ne visez pas seulement la pr\u00e9sence dans les m\u00e9dias sociaux, mais l'impact et la connexion. Saisissez ces opportunit\u00e9s pour valoriser votre marque et tisser des liens plus \u00e9troits avec votre public.<\/span><\/p>\n<p> <\/p>\n<p><span style=\"font-weight: 400;\">Chez Candybox, nous comprenons les subtilit\u00e9s de ces tendances et sommes pr\u00eats \u00e0 vous aider \u00e0 en exploiter le potentiel. <a href=\"https:\/\/candyboxmarketing.typeform.com\/to\/KQJV07wJ\">Remplir ce formulaire simple<\/a> pour un <\/span><b>Audit GRATUIT des m\u00e9dias sociaux<\/b><span style=\"font-weight: 400;\"> et d\u00e9couvrez comment nous pouvons vous aider \u00e0 gagner en 2024. <\/span><a href=\"https:\/\/www.candyboxmarketing.com\/fr\/\"><span style=\"font-weight: 400;\">Visitez notre site web<\/span><\/a><span style=\"font-weight: 400;\"> pour en savoir plus sur nos services et commencer votre voyage vers le succ\u00e8s dans les m\u00e9dias sociaux.<\/span><\/p>\n<p> <\/p>\n<p><span style=\"font-weight: 400;\">N'oubliez pas que le monde num\u00e9rique est en constante \u00e9volution et qu'il en va de m\u00eame pour vos strat\u00e9gies. Mettez en \u0153uvre ces tendances, adaptez vos tactiques et voyez votre marque prosp\u00e9rer dans le monde dynamique des m\u00e9dias sociaux en 2024.<\/span><\/p>\n<p> <\/p>","protected":false},"excerpt":{"rendered":"<p>Bienvenue en 2024, o\u00f9 le monde des m\u00e9dias sociaux est...<\/p>","protected":false},"author":3,"featured_media":11452,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-10680","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Dominate the Online World with these 2024 Social Trends!<\/title>\n<meta name=\"description\" content=\"Uncover the 2024 social trends that will revolutionize your 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As one of Canada’s leading digital agencies, we are now officially recognized to guide businesses through the Canada Digital Adoption Program (CDAP) and help them unlock their true digital potential.<\/span><\/p>\n<p><b>CDAP: Empowering Businesses for Digital Success<\/b><\/p>\n<p><span style=\"font-weight: 400;\">The <a href=\"https:\/\/ised-isde.canada.ca\/site\/canada-digital-adoption-program\/en\/boost-your-business-technology-grant\" target=\"_blank\" rel=\"noopener\">Canada Digital Adoption Program (CDAP)<\/a> is a groundbreaking initiative backed by the Canadian Government, with a monumental $4 billion investment dedicated to supporting businesses in embracing digital transformation. CDAP offers eligible businesses up to $15,000 in funding along with expert guidance from CDAP Digital Advisors – a role now fulfilled by Candybox Marketing.<\/span><\/p>\n<p><b>Why choose Candybox Marketing as your CDAP Digital Advisor?<\/b><\/p>\n<p><span style=\"font-weight: 400;\">1 – Proven Track Record: Our company has been listed as one of the Top 500 Growing Companies in Canada (2018-2023). We bring years of experience and a successful track record in helping businesses thrive through digital transformation.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">2 – Expertise and Insight: With a team of 40 Digital Experts, we have the knowledge and skills necessary to identify areas in your business that are ripe for new digital solutions. Our experts will work closely with you to pinpoint key challenges, build a data-driven roadmap, and guide you towards digital success.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">3 – Trusted Partner: We have been recognized as one of the Top 4 Places to Work in Canada [Great Place To Work Awards]. Our commitment to excellence, client satisfaction, and creating a supportive work environment makes us a trusted partner in your digital journey.<\/span><\/p>\n<p><strong>Claim Your $15,000 Grant<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">Ready to commence your digital transformation? <\/span><span style=\"font-weight: 400;\">Candybox Marketing is here to assist. Our team of CDAP consultants has one mission: to help you obtain your CDAP funding and maximize its value. Get in touch with us today to initiate your digital adoption plan and discover more about our expert support.<\/span><\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/calendly.com\/mahfuzc\/cdap-business-review-online\"><strong>Book A Call To Claim Your Grant<\/strong><\/a><\/p>\n<p><b>Have Questions? 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du webinaire : Comment augmenter la valeur \u00e0 vie des clients par Darrell Keezer"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">We all know the thrill of acquiring new customers, but what if we told you that the real treasure lies within your existing customer base? That’s right \u2013 it’s time to unlock the untapped potential, boost your revenue, and build lasting relationships with your business partners. So, grab a cup of coffee, sit back, and enjoy a tips-filled webinar where Darrell Keezer, CEO of Candybox Marketing, uncovers the secrets to <\/span><b>maximizing your customers’ lifetime value!<\/b><\/p>\n<p><b><i>Psst – there’s a HUGE freebie at the end, so be sure to watch until the very last minute!<\/i><\/b><\/p>\n<p><iframe loading=\"lazy\" title=\"Loyalty Pays: How to Unlock Your Customer's Lifetime Value | Darrell Keezer\" width=\"1200\" height=\"675\" src=\"https:\/\/www.youtube.com\/embed\/bjniTVz8YXo?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe><\/p>\n<h2><span style=\"font-weight: 400;\">Here’s a quick overview of this webinar:<\/span><\/h2>\n<p><span style=\"font-weight: 400;\"><strong>[1:40-3:36]:<\/strong> Overview of the webinar’s agenda<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>[3:37-5:05]:<\/strong> What is Customer Lifetime Value (CLV)?<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>[10:20-18:53]:<\/strong> A case study of how a great customer journey can help retain clients and generate more growth through successful upselling<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>[18:54-24:21]:<\/strong> Tips on how to visualize CLV<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>[26:32-28:54]:<\/strong> Identifying key milestones in your customers’ journey so you can add timely value and capture more leads<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>[31:00-33:00]:<\/strong> Questions you need to have answers to in order to maximize your CLV<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>[33:01-37:03]:<\/strong> Why choose low-tech marketing?<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>[37:04]:<\/strong> An example of an effective low-tech marketing campaign<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>[38:30-45:35]:<\/strong> Why using marketing automation tools can help you automate a lot of heavy-lifting tasks and skyrocket the number of deals you close<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Let the marketing experts do it for you!<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">As Canada’s premier digital marketing agency, we incorporate everything we believe into our internal marketing as well as marketing strategies for our clients, so trust me when I say we are the experts in boosting your CLV! <\/span><a href=\"https:\/\/www.candyboxmarketing.com\/contact\/\"><span style=\"font-weight: 400;\">Book a call with us<\/span><\/a><span style=\"font-weight: 400;\"> today and see how we can help you transform the trajectory of your business!<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Nous connaissons tous le plaisir d'acqu\u00e9rir de nouveaux clients, mais...<\/p>","protected":false},"author":3,"featured_media":10449,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-10448","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Webinar Recap | How to Increase Your Customers Lifetime Value<\/title>\n<meta name=\"description\" content=\"Unleash your customer's potential and take your business to new heights with this webinar recap you won't want to miss!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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transformer les acheteurs ponctuels en clients permanents ?"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Si vous avez d\u00e9j\u00e0 travaill\u00e9 dans la vente, vous avez probablement vu des \u201cclients fant\u00f4mes\u201d, \u00e9galement connus sous le nom d'acheteurs uniques : ceux qui ont \u00e9t\u00e9 convaincus d'acheter un produit chez vous, tr\u00e8s satisfaits de leur achat, mais que l'on n'a plus jamais revus. Il n'est certainement pas agr\u00e9able de se sentir rejet\u00e9, surtout apr\u00e8s avoir fait des efforts pour que les choses se passent bien.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Mais vous n'\u00eates pas ici pour m'entendre me lamenter ; vous \u00eates ici pour trouver des solutions, alors parlons de la mani\u00e8re de d\u00e9bloquer la valeur \u00e0 vie des clients gr\u00e2ce au marketing afin qu'ils ne disparaissent pas apr\u00e8s une seule transaction, mais qu'ils reviennent vers vous et vous en redemandent !<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">1. Comprendre le parcours du client<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Imaginez que vous travailliez dans un magasin de soins de la peau et que vous ayez la possibilit\u00e9 de toucher des commissions substantielles lorsque vous concluez des affaires. Comment planifieriez-vous votre strat\u00e9gie pour r\u00e9ussir ?\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Si vous aviez l'intention d'aller voir un client au hasard et de commencer \u00e0 lui vanter les m\u00e9rites de l'un de vos s\u00e9rums les plus vendus, il y a de fortes chances que vous obteniez la r\u00e9ponse redout\u00e9e \u201cnon, \u00e7a va, merci\u201d. Ce ne sont pas vos comp\u00e9tences qui sont en cause, mais le fait que vous ne sachiez pas o\u00f9 ils en sont dans leur parcours client, ce qui fait que vos solutions ne sont pas pertinentes pour eux.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">De m\u00eame, pour r\u00e9ussir en marketing, il est essentiel de planifier vos strat\u00e9gies en fonction du parcours de vos clients. En identifiant leurs points de douleur et en comprenant o\u00f9 ils en sont dans leur parcours, vous pouvez prendre des mesures pertinentes qui augmentent la probabilit\u00e9 de conclure une affaire.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">2. Donner la priorit\u00e9 au marketing \u00e0 faible effort<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Vous connaissez le vieil adage \u201cmoins c'est plus\u201d, et il s'applique \u00e9galement au marketing.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">En mati\u00e8re de marketing, nous pensons qu'une campagne simple peut souvent l'emporter sur une campagne extravagante. Par exemple, si vous essayez de promouvoir un produit ou un service pour votre client, l'embauche d'un influenceur peut parfois fonctionner aussi bien, sinon mieux, qu'une production \u00e0 grande \u00e9chelle impliquant des vid\u00e9astes professionnels. Les influenceurs ont la capacit\u00e9 d'\u00e9tablir un lien authentique avec les personnes qui les suivent et de cr\u00e9er un sentiment de confiance et d'attachement. Leur capacit\u00e9 \u00e0 pr\u00e9senter des produits ou des services de mani\u00e8re organique et authentique peut avoir plus d'impact qu'une production \u00e9labor\u00e9e.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">En outre, le marketing \u00e0 faible effort permet \u00e9galement un ciblage et une personnalisation pr\u00e9cis. En comprenant le parcours de vos clients et leurs points de douleur, vous pouvez adapter vos messages et vos offres \u00e0 des segments de client\u00e8le sp\u00e9cifiques, ce qui augmente les chances de capter leur int\u00e9r\u00eat et de g\u00e9n\u00e9rer des conversions.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">3. Tirer parti des outils d'automatisation des ventes et du marketing<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Si l'acquisition de nouveaux clients est passionnante, la v\u00e9ritable valeur r\u00e9side dans l'\u00e9tablissement de partenariats \u00e0 long terme. Si vous voulez faire de chaque client une opportunit\u00e9 de partenariat \u00e0 vie, la r\u00e8gle de base est de toujours leur donner l'impression qu'ils sont vos seuls clients. Cependant, maintenir une attention personnalis\u00e9e pendant les p\u00e9riodes de pointe peut sembler impossible. C'est l\u00e0 que les outils d'automatisation des ventes s'av\u00e8rent utiles.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ces outils automatisent les t\u00e2ches routini\u00e8res, am\u00e9liorent la communication et la collaboration, collectent et analysent les donn\u00e9es et offrent des exp\u00e9riences personnalis\u00e9es. En utilisant ces outils, vous pouvez \u00e9tablir des relations plus solides avec vos clients et augmenter leur valeur \u00e0 vie.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ce sont les outils que nous utilisons chez Candybox :<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">HubSpot : Collecte et analyse des donn\u00e9es clients pour des exp\u00e9riences personnalis\u00e9es<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Pipedrive : Rationaliser la gestion des ventes<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Calendly et Zoom : am\u00e9liorer la communication<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Typeform : Recueillir les commentaires<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Lundi : Am\u00e9liore la gestion des projets<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Moniteur de campagne : D\u00e9livre des messages et des campagnes cibl\u00e9s pour l'engagement et la fid\u00e9lisation des clients.<\/span><\/li>\n<\/ul>\n<h2><span style=\"font-weight: 400;\">4. Apprendre de quelqu'un qui sait comment fid\u00e9liser les clients<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Darrell Keezer, PDG de Candybox Marketing, est l'h\u00f4te de <\/span><a href=\"https:\/\/candyboxmarketing.zoom.us\/webinar\/register\/WN_Z8DYrM-LRi-hyT1IOIyQqQ#\/registration\"><span style=\"font-weight: 400;\">un webinaire le 31 mai<\/span><\/a><span style=\"font-weight: 400;\">, en parlant exclusivement de <b>Comment d\u00e9bloquer la valeur \u00e0 vie de vos clients<\/b><\/span><b>.<\/b><span style=\"font-weight: 400;\"> Au cours de cette session d'une heure, il vous pr\u00e9sentera des exemples concrets de la mani\u00e8re dont vous pouvez fid\u00e9liser vos clients en d\u00e9finissant leur parcours, en maximisant le marketing \u00e0 faible effort et en utilisant des outils d'automatisation du marketing.\u00a0<\/span><\/p>\n<p><a href=\"https:\/\/candyboxmarketing.zoom.us\/webinar\/register\/WN_Z8DYrM-LRi-hyT1IOIyQqQ#\/registration\"><span style=\"font-weight: 400;\">S'inscrire maintenant<\/span><\/a><span style=\"font-weight: 400;\"> avant qu'il n'y ait plus de places !<\/span><\/p>","protected":false},"excerpt":{"rendered":"<p>If you’ve ever worked in sales, you’ve probably seen “ghost…<\/p>","protected":false},"author":3,"featured_media":10443,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-10442","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Turn One Time Buyers to Lifelong Customers!<\/title>\n<meta name=\"description\" content=\"Do you know there are numerous untapped opportunities within your existing clients you might be missing out on? 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