{"id":8398,"date":"2016-02-25T15:58:28","date_gmt":"2016-02-25T20:58:28","guid":{"rendered":"https:\/\/candybox-marketing.local\/?p=8398"},"modified":"2026-05-01T23:39:09","modified_gmt":"2026-05-02T03:39:09","slug":"chevrolet-wows-with-new-facebook-ad","status":"publish","type":"post","link":"https:\/\/www.candyboxmarketing.com\/fr\/resources\/chevrolet-wows-with-new-facebook-ad\/","title":{"rendered":"Chevrolet &#8220;Wows&#8221; With New Facebook Ad"},"content":{"rendered":"<p class=\"p1\"><a href=\"https:\/\/candybox2018.wpengine.com\/wp-content\/uploads\/2016\/02\/facebookreactionwow.gif\" rel=\"attachment wp-att-2578\"><img decoding=\"async\" class=\"alignleft size-full wp-image-2578\" src=\"https:\/\/candybox2018.wpengine.com\/wp-content\/uploads\/2016\/02\/facebookreactionwow.gif\" alt=\"facebookreactionwow\" width=\"63\" height=\"54\" \/><\/a><\/p>\n<p class=\"p1\"><span class=\"s1\">Yesterday social media took off with people reacting to the new Facebook reactions. The new reactions were trending on Twitter and Facebook, with many blogs being posted containing each companies own take on the new reactions (<a href=\"https:\/\/candybox2018.wpengine.com\/2016\/02\/24\/facebook-rolls-out-new-reactions\/\">ours included<\/a>).<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Today, I was looking through my Facebook news feed, when an ad caught my attention. Normally, I pick out the ads, ignore them, and continue to scroll past them. However, this one caught my attention. Chevrolet utilized\u00a0the new \u201creactions\u201d and brought them into their new marketing video for a 2016 Malibu.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">The video titled: \u201cLike the all-new 2016 Malibu? More like Love.\u201d immediately caught my attention because of how much attention the new reactions got yesterday.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">You can watch the whole video here:<a href=\"https:\/\/youtu.be\/5gPrAIr5ULw\" target=\"_blank\" rel=\"noopener\">\u00a0https:\/\/youtu.be\/5gPrAIr5ULw<\/a><\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">The whole point of this blog is to emphasize how important being relevant to current events is for your brand. An advertising message will mean more if it is something that people can relate to. In this example, Chevrolet caught my attention, solely with the headline because of all the hype surrounding the Facebook reactions. <\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">If this video, which references switching from \u201cliking\u201d things to \u201cloving\u201d things, had been posted last week, it would not have had the same impact. It would have been another car ad trying to get me to \u201clove\u201d their brand. However, as a result of releasing it at a time when all the attention was on Facebook, Chevrolet joined the conversation in their own way.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Similarly to when there was a black-out at the Super Bowl and Oreo came out with\u00a0their &#8220;you can still dunk in the dark&#8221; ad and were the true MVPs for Super Bowl XLVII.<\/span><\/p>\n<p class=\"p1\"><a href=\"https:\/\/candybox2018.wpengine.com\/wp-content\/uploads\/2016\/02\/Screen-Shot-2016-02-25-at-1.54.19-PM.png\" rel=\"attachment wp-att-2582\"><img fetchpriority=\"high\" decoding=\"async\" class=\"size-full wp-image-2582 aligncenter\" src=\"https:\/\/candybox2018.wpengine.com\/wp-content\/uploads\/2016\/02\/Screen-Shot-2016-02-25-at-1.54.19-PM.png\" alt=\"Dunk in the dark\" width=\"557\" height=\"556\" \/><\/a><\/p>\n<p class=\"p1\"><span class=\"s1\">Now with almost 300K views, the video has received around 500 reactions. <\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Nicely done Chevrolet, nicely done.<\/span><\/p>","protected":false},"excerpt":{"rendered":"<p>Yesterday social media took off with people reacting to the new Facebook reactions. The new reactions were trending on Twitter and Facebook, with many blogs being posted containing each companies own take on the new reactions (ours included). Today, I was looking through my Facebook news feed, when an ad caught my attention. Normally, I [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[57,34,72],"tags":[71,73,74,75],"content_type":[310],"class_list":["post-8398","post","type-post","status-publish","format-standard","hentry","category-content","category-digital-marketing","category-facebook-advertising","tag-advertising","tag-facebook-reactions","tag-social-media-marketing","tag-video-ads","content_type-events"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Chevrolet &quot;Wows&quot; With New Facebook Ad | Candybox Marketing<\/title>\n<meta name=\"description\" content=\"Looking to create a new ad for your business? 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