{"id":8391,"date":"2016-03-21T09:00:41","date_gmt":"2016-03-21T13:00:41","guid":{"rendered":"https:\/\/candybox-marketing.local\/?p=8391"},"modified":"2026-05-01T23:39:09","modified_gmt":"2026-05-02T03:39:09","slug":"snapchat-has-it-become-the-next-big-marketing-tool","status":"publish","type":"post","link":"https:\/\/www.candyboxmarketing.com\/fr\/resources\/snapchat-has-it-become-the-next-big-marketing-tool\/","title":{"rendered":"Snapchat &#8211; Has It Become the Next Big Marketing Tool?"},"content":{"rendered":"<p class=\"p1\">Back in 2014 we wrote a blog regarding Snapchat, questioning if it is the <a href=\"https:\/\/candybox2018.wpengine.com\/2014\/05\/27\/is-snapchat-the-next-big-marketing-tool\/\"><span class=\"s2\">\u201cNext Big Marketing Tool\u201d<\/span><\/a>? Now we are going to take another look at Snapchat and see where it is as a marketing tool.<\/p>\n<p class=\"p1\"><span class=\"s1\">There are over 100 million active Snapchat users<\/span><span class=\"s1\">, who create over 500 million Snapchat stories a day (which would take 158 years to watch 1 day worth of stories)<\/span><span class=\"s1\">. It has quickly become one of the fastest-growing social media platforms, catching up to social-giant Facebook with daily video views.<\/span><\/p>\n<p class=\"p1\"><span class=\"s2\"><a href=\"https:\/\/www.snapchat.com\/ads\">Snapchat<\/a><\/span><span class=\"s1\"> states that \u201cSnapchat is the best way to reach 13-34 year olds.\u201d 37% of monthly users are between the ages of 18 and 34. A <a href=\"http:\/\/smallbiztrends.com\/2015\/09\/what-is-snapchat-use-snapchat-for-business.html\"><span class=\"s2\">recent study<\/span><\/a> found that 58% of college students are more likely to purchase a product from a brand that sent them a Snapchat coupon.<span class=\"Apple-converted-space\">\u00a0 \u00a0<\/span><\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">The platform allows users to get exclusive access into the everyday happenings at companies. Companies like, National Geographic, Mashable, People and Buzzfeed are now putting additional dollars to be a part sponsored media. This \u201cdiscover\u201d part of the app allows users to scroll a stitched together collection of stories, pertaining to that company.\u00a0<\/span><\/p>\n<p class=\"p1\"><a href=\"https:\/\/candybox2018.wpengine.com\/wp-content\/uploads\/2016\/03\/IMG_1283.png\" rel=\"attachment wp-att-5884\"><img fetchpriority=\"high\" decoding=\"async\" class=\"wp-image-5884 alignnone\" src=\"https:\/\/candybox2018.wpengine.com\/wp-content\/uploads\/2016\/03\/IMG_1283-169x300.png\" alt=\"Inside Discover\" width=\"261\" height=\"463\" \/><\/a><a href=\"https:\/\/candybox2018.wpengine.com\/wp-content\/uploads\/2016\/03\/IMG_1282.png\" rel=\"attachment wp-att-5883\"><img decoding=\"async\" class=\"wp-image-5883 alignnone\" src=\"https:\/\/candybox2018.wpengine.com\/wp-content\/uploads\/2016\/03\/IMG_1282-169x300.png\" alt=\"Snapchat Discover\" width=\"261\" height=\"463\" \/><\/a><\/p>\n<p class=\"p1\"><span class=\"s1\">This \u201cdiscover\u201d content is paid advertising done in a creative way, designed to capture the full attention of the user. The content takes over the entire screen and it designed for vertical screens, which results in 9x higher completion rate (compared to horizontal).<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">There are many ways your company can use Snapchat:<\/span><\/p>\n<ul>\n<li class=\"li1\"><span class=\"s1\">Share \u201cbehind the scene\u201d videos<\/span><\/li>\n<li class=\"li1\"><span class=\"s1\">Access to live events, from the point-of-view of someone there<\/span><\/li>\n<li class=\"li1\"><span class=\"s1\">Provide exclusive deals to followers<\/span><\/li>\n<\/ul>\n<p class=\"p1\"><span class=\"s1\">With Snapchat\u2019s presence continually increasing there are many benefits for having your company on Snapchat:<\/span><\/p>\n<ul>\n<li class=\"li1\"><span class=\"s1\">Improve brand recognition and engagement<\/span><\/li>\n<li class=\"li1\"><span class=\"s1\">Capture the attention of an audience that is becoming increasingly difficult to reach<\/span><\/li>\n<\/ul>\n<p class=\"p1\"><span class=\"s1\">If your target audience is anyone aged 13-34 then your business should consider using Snapchat in your Marketing. In 2014, the tool was use almost exclusively for 10 second selfies for friends to send to each other. Since then, the app has proved it\u2019s effectiveness for brands to share their message and capture the attention of the audience.<\/span><\/p>","protected":false},"excerpt":{"rendered":"<p>Back in 2014 we wrote a blog regarding Snapchat, questioning if it is the \u201cNext Big Marketing Tool\u201d? Now we are going to take another look at Snapchat and see where it is as a marketing tool. There are over 100 million active Snapchat users, who create over 500 million Snapchat stories a day (which [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[57,34,32,60],"tags":[58,59,61],"content_type":[310],"class_list":["post-8391","post","type-post","status-publish","format-standard","hentry","category-content","category-digital-marketing","category-mobile","category-snapchat","tag-marketing-tools","tag-reaching-millennials","tag-snapchat","content_type-events"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Is Snapchat The Next Big Marketing Tool? | Candybox Marketing<\/title>\n<meta name=\"description\" content=\"If your target audience is anyone aged 13-34 then your business should consider using this big marketing tool. Candybox Marketing explains why!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.candyboxmarketing.com\/fr\/resources\/snapchat-has-it-become-the-next-big-marketing-tool\/\" \/>\n<meta property=\"og:locale\" content=\"fr_CA\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Is Snapchat The Next Big Marketing Tool? | Candybox Marketing\" \/>\n<meta property=\"og:description\" content=\"If your target audience is anyone aged 13-34 then your business should consider using this big marketing tool. 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