{"id":8223,"date":"2017-05-16T13:37:45","date_gmt":"2017-05-16T17:37:45","guid":{"rendered":"https:\/\/candybox-marketing.local\/?p=8223"},"modified":"2026-05-01T23:39:09","modified_gmt":"2026-05-02T03:39:09","slug":"6-things-you-need-to-know-about-canadahelps","status":"publish","type":"post","link":"https:\/\/www.candyboxmarketing.com\/fr\/resources\/6-things-you-need-to-know-about-canadahelps\/","title":{"rendered":"6 Things You Need To Know About CanadaHelps"},"content":{"rendered":"

One of the biggest questions I get from charities converting to digital marketing is who they should choose for an e-commerce vendor for online donations. Although every platform has its strengths and weaknesses, over the past year I\u2019ve become quite fond of CanadaHelps, an organization you may think you know, but that has made huge strides over the past four years. CanadaHelps offers one of the lowest rates on the market, its donation tools can be easily integrated into your website, and you get access to your donor information.<\/p>\n

Most organizations don\u2019t realize the major changes CanadaHelps has implemented, so I decided to conduct a short telephone interview with Paul Nazareth, VP of Community Engagement at CanadaHelps.\u00a0After learning the answers to some of the most burning questions charities have, I decided to release this interview to the public because I was shocked at some of the answers. This may sound like a sponsored blog, but it\u2019s not. CanadaHelps did not request this interview and is not compensating my company in any way (money, services or referrals).<\/p>\n

At the end of the day, we love to work with vendors that work hard for our customers, and are easy to integrate. Here\u2019s a transcription of my top six questions for Paul:<\/p>\n

What\u2019s your\u00a0bottom line transaction rate\u00a0and how does that compare with your competitors? I\u2019ve heard that you charge 6% on transactions, but I\u2019ve never seen that in writing. Is this a true?!?<\/h3>\n

It\u2019s 3.5%. Period.<\/strong><\/p>\n

And you\u2019ve nailed the most painful myth out there! Unlike most online fundraising platform in this space, we\u2019re not a for-profit company. We are a charity whose purpose is to develop and offer the technology needed to raise money online for all of Canada\u2019s registered charities with a focus on small to medium size organizations. Being a charity too, we\u2019re committed to transparency and we openly publish all our fees so our charities and donors can be informed and aware. Our fees have been below 4% since the charity was founded in the year 2000.<\/p>\n

How are you guys on mobile? Is it super-duper easy for people to give while on a phone?<\/h3>\n

We\u2019re completely optimized for mobile.<\/strong> For several years in the early 2000\u2019s, CanadaHelps held conferences for small charities where we emphasized the future of online giving and the potential for mobile optimization. In 2013, the board of our charity doubled down and hired our CEO, Marina Glogovac, who came from the world of e-commerce to advance the mobile strategy. She then revitalized the team leadership to bring on Shannon Craig, Chief Marketing and Product Officer, who is an expert in marketing and who came from the telecom industry. They relaunched the entire site in 2014, optimized for mobile. Since then, we have made a number of improvements and continue to work on our mobile offerings for charities. Today, we offer customizable donation pages that can be embedded on charities\u2019 websites, all mobile optimized.<\/strong><\/p>\n

Coming from several roles in faith-based institutions myself, I am proud to watch our charity partners that are churches raise funds right from the pews\u00a0on Sunday\u00a0afternoons as people read the church bulletin and give online from their phones following the service! We are the digital form of traditional collection baskets today. Same goes for special events. No more index cards on tables at galas and golf tournaments. It\u2019s all about the phone.<\/p>\n

I heard that you guys don\u2019t release donor information to charities, which hinders remarketing and follow up. Is this true?<\/h3>\n

Another painful myth.<\/strong> We know how important donor stewardship is. Daily, we call up charities that are receiving healthy donations through CanadaHelps and we encourage them to ensure that it\u2019s not just the finance department personnel who is using their\u00a0CanadaHelps account, but that the fundraisers are downloading donor data as well. We encourage charities to make sure they are registered so they can get that data 24\/7.<\/p>\n

As a career-long fundraiser myself for the past 17 years, I can tell you it\u2019s astounding that today we\u2019re processing donations for small charities in the major gift range of four and five figures but some are still not calling the donors to thank them. We\u2019re a neutral partner and don\u2019t contact charities\u2019 donors about fundraising\u2014we exist to drive deeper connections between charities and donors. It\u2019s why last year we changed our tax receipts to reflect the branding of the charity the donor is giving to when they donate through our customized donation forms that are embedded in the charity\u2019s website.<\/p>\n

Do charities need to push all website traffic to CanadaHelps, or can you integrate giving in their websites?<\/h3>\n

Today, our donation forms can be seamlessly embedded in the charity\u2019s site<\/em>. No driving traffic to CanadaHelps. Your team at Candybox is making some beautiful sites for the charities we work with and that I myself donate to\u2014we want this beautiful experience to be complete and we have several versions of our donation form that can be embedded in the charity\u2019s site to offer an immersive experience.<\/p>\n

If a charity has a donor management system, how do they reconcile your transactions with their existing database?<\/h3>\n

We recognize that data management has advanced so much since we first started processing donations for small charities in 2000. Today, we\u2019re processing over $140M a year and that\u2019s a lot of donor data to manually input! And so we have integrated with many of the donor management software systems<\/a> across Canada<\/strong> to help our charities reconcile transactions and continue to drive deeper engagement with their donors.<\/p>\n

What is the advantage of using CanadaHelps instead of choosing a donor management platform that has e-commerce built in?<\/h3>\n

Most e-commerce platforms offer forms to \u2018collect\u2019 donations but they aren\u2019t necessarily built on marketing and fundraising best practices<\/em>. We don\u2019t just want donors to give, we want them to complete the donation and in being informed, hopefully, give more! Many of these platforms are American and don\u2019t have Canadian payment vehicles (being Canadian we\u2019re one of the rare vendors that offer bilingual support, right down to our buttons) but we accept all credit cards, including PayPal and Visa Debit.<\/p>\n

Most importantly, we have evolved past just annual giving to forms optimized for monthly giving and in Canada we are the largest processor of online securities donations! No one out there has a \u201cdonate securities<\/a>\u201d option for a charity\u2019s website and we do all the work to accept, receipt and cash that donation of stocks or mutual funds.<\/p>\n

There are some great integrated and mobile platforms out there and we collaborate with many of them, but for small charities in Canada, we don\u2019t just provide a donation collection service, we\u2019re a charity whose mission is to help them raise more. So we have an educational mandate and resources<\/a> to help charities grow their giving and still keep it simple.<\/p>\n

\u201cGiving Made Simple\u201d; since day one, that\u2019s what CanadaHelps has been about. Most people assume it\u2019s about making donating simple for the thousands of Canadians who give through us each year, but it\u2019s also<\/em> about making giving simple for the charities who accept those donations.<\/p>\n

Darrell, thank you for this opportunity. As a charity<\/strong> we don\u2019t have substantial marketing budgets to get information like this out there. Thank you too for the work you and Candybox do for the charities we are partnered with, and as I mentioned, several I personally donate to. You\u2019re doing great work!<\/p>","protected":false},"excerpt":{"rendered":"

One of the biggest questions I get from charities converting to digital marketing is who they should choose for an e-commerce vendor for online donations. Although every platform has its strengths and weaknesses, over the past year I\u2019ve become quite fond of CanadaHelps, an organization you may think you know, but that has made huge […]<\/p>\n","protected":false},"author":5,"featured_media":8224,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[34,39],"tags":[90,91,92,93,94,95],"content_type":[310],"class_list":["post-8223","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing","category-lead-generation","tag-canada-helps","tag-canadian-charities","tag-mobile-responsive-donations","tag-online-donations","tag-online-giving","tag-paul-nazareth","content_type-events"],"acf":[],"yoast_head":"\n6 Things You Need To Know About CanadaHelps | Candybox Marketing<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.candyboxmarketing.com\/fr\/resources\/6-things-you-need-to-know-about-canadahelps\/\" \/>\n<meta property=\"og:locale\" content=\"fr_CA\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"6 Things You Need To Know About CanadaHelps | Candybox Marketing\" \/>\n<meta property=\"og:description\" content=\"One of the biggest questions I get from charities converting to digital marketing is who they should choose for an e-commerce vendor for online donations. 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