{"id":7666,"date":"2019-03-27T14:00:36","date_gmt":"2019-03-27T18:00:36","guid":{"rendered":"https:\/\/candybox-marketing.local\/?p=7666"},"modified":"2026-05-01T23:39:08","modified_gmt":"2026-05-02T03:39:08","slug":"business-social-media-trends","status":"publish","type":"post","link":"https:\/\/www.candyboxmarketing.com\/fr\/resources\/business-social-media-trends\/","title":{"rendered":"Why Your Business Needs To Be #Trending"},"content":{"rendered":"<p class=\"p3\"><span class=\"s1\">As technology and marketing strategies are changing, it\u2019s evident that some businesses are adapting better than others. And what I mean by this, is that some businesses are willingly changing as they see their industry transforming, while others, appear to be a little more reluctant. And, often, those who are more reluctant to adjust their marketing strategy don\u2019t see as much success as those who do. <\/span><span class=\"s1\">While convincing a business who is already adopting new technology and digital marketing methods &#8216;why their business should follow social media trends&#8217; is easy, it is still a question that many business owners need to hear the answer to. Especially when it comes to their social media presence. <\/span><\/p>\n<h4><\/h4>\n<h4 class=\"p1\" style=\"text-align: center;\"><span class=\"s1\"><b>First Of All, What Is #Trending?<\/b><\/span><\/h4>\n<p>&nbsp;<\/p>\n<p class=\"p3\"><span class=\"s1\">It\u2019s a play on the verb \u2018<a href=\"https:\/\/www.merriam-webster.com\/dictionary\/trend\"><span class=\"s2\">to trend<\/span><\/a>,&#8217; meaning a general direction that something is moving towards. And in 2019, it focuses on what\u2019s popular online among the masses, specifically on social media. This can include songs, dances, strategies, hashtags, and events that the majority of users would have insight about.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h4 class=\"p1\" style=\"text-align: center;\"><span class=\"s1\"><b>Why It\u2019s Time To Jump On The Bandwagon <\/b><\/span><\/h4>\n<p>&nbsp;<\/p>\n<p class=\"p3\"><span class=\"s1\">Following suit isn\u2019t always a bad thing. While many businesses are often encouraged to be different and separate themselves from others in their industry, that\u2019s not exactly the mentality you need for your social media marketing. In fact, to see success, your business needs to be able to identify trends and follow them when it\u2019s appropriate. Especially when you notice other businesses doing and seeing success from it.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h4 class=\"p1\" style=\"text-align: center;\"><span class=\"s1\"><b>Give Your Audience What They Want, You\u2019ll Stay Relevant In Their Eyes<\/b><\/span><\/h4>\n<p>&nbsp;<\/p>\n<p class=\"p3\"><span class=\"s1\">When you find yourself trying new things and following trends with the hopes of improving your business, you\u2019ll become more relevant in the eyes of your followers. Being able to use their interests to gain their attention online will keep them thinking about your business in comparison to others. For example, <a href=\"https:\/\/www.instagram.com\/kellysbake\/\"><span class=\"s2\">Kelly\u2019s Bake Shoppe,<\/span><\/a> a Burlington bakery, is always staying on top of social media trends. Whether it\u2019s using hashtags, discussing current topics or just plain out trying new visually appealing things on their accounts, it\u2019s always gaining my attention as I scroll through my feed. Causing me to;<\/span><\/p>\n<ul class=\"ul1\">\n<li style=\"list-style-type: none;\">\n<ul class=\"ul1\">\n<li class=\"li3\"><span class=\"s1\"> Always want to engage with their posts,<\/span><\/li>\n<li class=\"li3\"><span class=\"s1\">Make them a staple in my mind,<\/span><\/li>\n<li class=\"li3\"><span class=\"s1\">Think of them first when I\u2019m craving a cupcake.<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h4 class=\"p1\" style=\"text-align: center;\"><span class=\"s1\"><b>How To Use #Trending To Your Advantage<\/b><\/span><\/h4>\n<p>&nbsp;<\/p>\n<h5><span class=\"s1\">1. Don\u2019t Follow Social Media Trends For The Sake Of It.<\/span><\/h5>\n<p>Take that trend and shape it to your business as your business may not be able to work every trend into their social media marketing strategy appropriately. Failing to appropriately shape it can not only bring negative criticism, but cause followers to unfollow you. While this may scare many business owners to steer clear of social media trends, let me tell you that most trends can generally be adopted into your strategy. For example, let\u2019s take a look at the <a href=\"http:\/\/www.alsa.org\/fight-als\/ice-bucket-challenge.html\"><span class=\"s2\">ALS Ice Bucket Challenge<\/span><\/a> that took social media by storm in the summer of 2014. At this time #icebucketchallenge became a trending hashtag on nearly every social media platform and encouraged users to douse themselves in bone-chilling water to raise awareness. While many of the videos have appeared to be solely focused on individual users taking part in it, businesses who were following trends online took advantage of what it could do for them. Specifically how taking part in this trend could not only help raise awareness for ALS research, but it could hypothetically boost company culture, provide content to post online, and help their PR. So this just goes to show that even though something may first appear to be a non-professional trend, it can, in fact, be shaped to work for the social media strategy of many businesses.<\/p>\n<h5>2. Use Strategy.<\/h5>\n<p class=\"p3\"><span class=\"s1\">Specifically, how your social media marketing strategy should change in correlation with the algorithms of the platforms you\u2019re using. For example and in case you haven\u2019t heard, <a href=\"https:\/\/blog.hootsuite.com\/facebook-algorithm\/\"><span class=\"s2\">Facebook<\/span><\/a> is always changing their algorithms, and this has in fact forced many business pages to work harder to get their content seen. To combat this change, you must follow the trend of implementing new strategies in your social media marketing. Strategies that attempt to curb how the platform is changing include;<\/span><\/p>\n<ul class=\"ul1\">\n<li class=\"li3\"><span class=\"s1\">Uploading more video content directly onto Facebook,<\/span><\/li>\n<li class=\"li3\"><span class=\"s1\">Encouraging followers to \u2018react\u2019 or have more meaningful interactions with posts,<\/span><\/li>\n<li class=\"li3\"><span class=\"s1\">And even paying Facebook to boost posts.<\/span><\/li>\n<\/ul>\n<h5><span class=\"s1\">3. Focus On Current News. <\/span><\/h5>\n<p class=\"p3\"><span class=\"s1\">Specifically, focusing on how users are more likely to search a topic, word or phrase that is trending on social media to either learn more information about it, or see what others online are saying about it. For example, #WednesdayWisdom on both Twitter and Instagram are often used by businesses who create motivational or philosophical posts and use the hashtag to gain more traction and increase their organic reach. So in theory, using a trending phrase or hashtag that you know is, in fact, popular on the day you are posting it, will encourage users to see it. So whether it\u2019s an inspirational business quote or even a helpful tip, there are many ways to use trending hashtags or topics to your advantage to not only appear knowledgeable, but become visible.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h4 class=\"p1\" style=\"text-align: center;\"><span class=\"s1\"><b>Becoming #Trending<\/b><\/span><\/h4>\n<p>&nbsp;<\/p>\n<p class=\"p3\"><span class=\"s1\">For some, it\u2019s easier than others. But if you need a crash course, keep reading. <\/span><\/p>\n<h5><span class=\"s1\">1. Stay Updated.<\/span><\/h5>\n<p class=\"p3\"><span class=\"s1\">Personally, I find this to be easy for businesses as it only requires them to follow current news and pop culture events by scrolling on social media, following news sources or even staying updated on what their friends are posting. So the next time you see your team browsing Instagram, Facebook, or LinkedIn, you may want to embrace it (to a certain extent) because it\u2019s more likely than not, that they will see reoccurring messages or topics on their home feeds. And when your team sees these #trending topics or ideas, it may spark an idea of how your business can incorporate them into your social media strategy. <\/span><\/p>\n<h5 class=\"p3\"><span class=\"s1\">2. Research. <\/span><\/h5>\n<p class=\"p3\"><span class=\"s1\">Apart from physically scrolling through social media, you can also learn a lot about trending strategies and what your business should be doing by surfing the web or speaking to professionals in the industry. As it takes time to know what is going on and to stay on top of trends (and algorithms), sometimes it can be easier to speak with someone who specializes in social media and social media trends to tell you exactly what you should be doing and how you can do it. <\/span><\/p>\n<h5 class=\"p3\"><span class=\"s1\">3. Observe.<\/span><\/h5>\n<p class=\"p3\"><span class=\"s1\">And lastly, to truly become #trending, you need to stay observant. So while you\u2019re scrolling through feeds, investigating competitors business pages and googling, if you see your target audience doing something specific, incorporate it into your strategy. <\/span><span class=\"s1\">For example, if you see your target audience using emoji\u2019s, USE THEM \u2705!\u00a0<\/span><span class=\"s1\">If you see your customers tagging locations in their Instagram posts, ENCOURAGE THEM to tag your business and take photos AT your business\u00a0<\/span><span class=\"s3\">\ud83d\udcf1<\/span><span class=\"s1\">!\u00a0<\/span><span class=\"s1\">If you\u2019re starting to notice that you\u2019re only posting images and your organic reach on social is decreasing but other businesses who are posting videos are getting amazing engagement, IMPLEMENT VIDEO into your strategy\u00a0<\/span><span class=\"s3\">\ud83d\udcf9<\/span><span class=\"s1\">!\u00a0<\/span><span class=\"s1\">Being a business who is successful on social media takes time, and a lot of it is trial and error.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h4 class=\"p1\" style=\"text-align: center;\"><span class=\"s1\"><b>Be Wary Of Social Media Trends<\/b><\/span><\/h4>\n<p>&nbsp;<\/p>\n<p class=\"p3\"><span class=\"s1\">While the end of this quick \u2018how to\u2019 lesson is nearly finished, it\u2019s important that every business knows to be wary of social media trends. Just like with any information that you post online, you should always be cautious about what you\u2019re posting. The wording, tone, images, links, anything you post should be cautiously reviewed as some content may, in fact, bring negative criticism to your business, even if the topic is trending! So be careful and think about whether your posts embody your brand, your goals as well as your audience. And always, research a trend before you hop on the bandwagon. You may find that certain events, hashtags, or even topics may not be appropriate for your business to discuss online in certain ways, or at all.<\/span><\/p>","protected":false},"excerpt":{"rendered":"<p>As technology and marketing strategies are changing, it\u2019s evident that some businesses are adapting better than others. And what I mean by this, is that some businesses are willingly changing as they see their industry transforming, while others, appear to be a little more reluctant. And, often, those who are more reluctant to adjust their [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":8059,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[31,57,36],"tags":[255,256,257,258,106,259,197,151,260,76,261,262,35,263,40,264,37,158,265,266,267,268],"content_type":[310],"class_list":["post-7666","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blogs","category-content","category-social-media","tag-trending","tag-algorithm","tag-als","tag-bandwagon","tag-business","tag-business-social-media","tag-candybox","tag-content","tag-emoji","tag-facebook","tag-hashtags","tag-ice-bucket-challenge","tag-instagram","tag-linkedin","tag-marketing","tag-pr","tag-social-media-2","tag-strategy","tag-trend","tag-trends","tag-twitter","tag-video-2","content_type-events"],"acf":[],"yoast_head":"<!-- This site is optimized with 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