{"id":10251,"date":"2022-10-21T14:50:49","date_gmt":"2022-10-21T18:50:49","guid":{"rendered":"https:\/\/candybox-marketing.local\/?p=10251"},"modified":"2026-05-01T23:38:48","modified_gmt":"2026-05-02T03:38:48","slug":"webinar-recap-top-5-trends-for-recruiting-new-employees","status":"publish","type":"post","link":"https:\/\/www.candyboxmarketing.com\/fr\/resources\/webinar-recap-top-5-trends-for-recruiting-new-employees\/","title":{"rendered":"Webinar Recap: Top 5 Trends for Recruiting New Employees"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Darrell Keezer, the leader of nearly 40 marketing experts at Candybox Marketing, discussed the top 5 trends for recruiting new employees in his webinar yesterday. He also shed light on how you can retain and maintain a long-term relationship with these incredibly talented people.<\/span><\/p>\n<p><iframe title=\"Top 5 Trends for Recruiting New Employees Online (Webinar)\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/N4EG_ES6mVE?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<h2><span style=\"font-weight: 400;\">Here\u2019s a quick glance at this webinar:<\/span><\/h2>\n<p><b>[03:53]:<\/b><span style=\"font-weight: 400;\"> Darrell touched on the main reasons why recruiting new employees has been such a challenging task for business owners in recent years.<\/span><\/p>\n<p><b>[05:53]:<\/b><span style=\"font-weight: 400;\"> Darrell started detailing the five recruitment strategies.<\/span><\/p>\n<p><b>[07:14]: \u201c<\/b><span style=\"font-weight: 400;\">Marketing is asking someone on a date, branding is making them say yes.\u201d It\u2019s crucial for you and your company to start branding for prospective recruits, that is, people that may want to work with you in the future.<\/span><\/p>\n<p><b>[09:46]: <\/b><span style=\"font-weight: 400;\">Darrell elaborated on the importance of the branding of a company with examples such as Google and Candybox Marketing.\u00a0<\/span><\/p>\n<p><b>[12:00]: <\/b><span style=\"font-weight: 400;\">Show your potential recruits what you&#8217;d offer them with real actions instead of just saying them out loud.<\/span><\/p>\n<p><b>[14:20]: <\/b><span style=\"font-weight: 400;\">Darrell explained with solid examples why first impressions, both online and in-person, matter a great deal when working on recruitment campaigns.<\/span><\/p>\n<p><b>[19:40]: <\/b><span style=\"font-weight: 400;\">Try to make one recruitment video addressing your overall vision and values so people truly understand who you&#8217;re as a company. That way, you\u2019re making your business more accessible to candidates who share similar values as your company does.<\/span><\/p>\n<p><b>[22:22] <\/b><span style=\"font-weight: 400;\">Populate your recruiting posts on as many platforms as possible to increase their exposure and attract more qualified applicants.<\/span><\/p>\n<p><b>[26:35]: <\/b><span style=\"font-weight: 400;\">Using Candybox Marketing as an example, Darrell highlighted why maintaining a consistent social media presence can help generate incredible results for your recruitment campaigns.<\/span><\/p>\n<p><b>[30:01]: <\/b><span style=\"font-weight: 400;\">Always make sure your websites are actually converting people, in this case, your potential employees, into actual leads by being more down-to-earth and user-friendly.\u00a0<\/span><\/p>\n<p><b>[34:32]: <\/b><span style=\"font-weight: 400;\">People want to hear from other people that work for your organization. Take a look at Glassdoor regularly and see how your company is being rated by former workers. Try your best to get as many positive reviews as possible.\u00a0<\/span><\/p>\n<p><b>[38:50]: <\/b><span style=\"font-weight: 400;\">Darrell shared more information about his upcoming in-person branding workshop in Oakville.<\/span><\/p>\n<p><b>[40:14]: <\/b><span style=\"font-weight: 400;\">Q&amp;A session. You\u2019ll find Darrell\u2019s answers to questions such as:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">How does branding and brand positioning play an important role in recruiting and retaining the right talents?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">What do you do in scenarios where employees may be reluctant to participate in making recruitment videos?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">How do you create incentives to encourage others to leave positive reviews on your business page?<\/span><\/li>\n<\/ul>\n<h3><span style=\"font-weight: 400;\"><a href=\"https:\/\/www.youtube.com\/watch?v=N4EG_ES6mVE&amp;feature=youtu.be\">Listen to it now<\/a>!<\/span><\/h3>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Darrell Keezer, the leader of nearly 40 marketing experts at Candybox Marketing, discussed the top 5 trends for recruiting new employees in his webinar yesterday. He also shed light on how you can retain and maintain a long-term relationship with these incredibly talented people. Here\u2019s a quick glance at this webinar: [03:53]: Darrell touched on [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":10252,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"content_type":[311],"class_list":["post-10251","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","content_type-webinars"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Webinar Recap: Top 5 Trends for Recruiting New Employees<\/title>\n<meta name=\"description\" content=\"Recruitment has been more challenging for businesses due to the on-going labour shortage. 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