Marketing Automation Specialist

job description

We are looking for an experienced, creative, and skilled Marketing Automation Specialist with a passion for digital marketing to join our dynamic team!

The Marketing Automation Specialist is responsible and accountable for the implementation, execution and ongoing management of the Marketing Automation service offerings for clients.

The successful candidate will have the following skills, if this sounds like you, we’d love to hear from you!

You are well versed and experienced with the use of marketing automation softwares (Hubspot being the primary tool).
You are results oriented and love to achieve our clients’ business growth goals.
You build trust based relationships with clients and with team members across departments to create automated actions and reports to drive business growth.

Candybox Marketing is an award-winning full-service digital marketing agency located just outside of Toronto. We have been recognized as one of Canada’s Fastest Growing Companies 3 years in a row and have been listed on the Great Places to Work list for 2021 and 2022. We are a team of innovative marketers looking to make the web sweet!

This is a full-time position for candidates located within drive time of our Studio in Oakville, Ontario, Canada.

Start Date: ASAP
Full-time, Permanent, Hybrid Work Structure [In-Studio + Remote]

responsibilities

Work with clients in a variety of different industries to establish a social schedule
Provide Marketing Automation management for client accounts
Administrate our Marketing Automation marketing and sales automation system, including reporting, data clean-up, tracking and deployment of sales enablement and marketing programs and activities that align with our business goals and objectives
Plan, build, and optimize Marketing Automation portals (Hubspot primarily, but may include Salesforce, Campaign Monitor, Mailchmip and other industry recognized tools)
Create lists as requested using marketing segmentation, creating buyer personas, buyer journeys, lead scoring, etc.
Execute successful Marketing Automation onboarding that lead to long-term client relationships
Work with Marketing Hub, Sales Hub and CMS
Drive digital transformation, business growth and utilisation of Marketing Automation
Conduct effective data entry of information
Maintain and manage all information in CRM systems
Ensure all communication activities are entered into the system, and information is up to date
Manage our Marketing Automation system, including all platform updates and on-demand reporting / dashboard creation
Create templates and activate Marketing Automation modules to ensure the sales and marketing tools are fully utilized to optimize results for the client
Ensure confidentiality protocols are following when working with sensitive data for clients
Maintain knowledge of department processes and procedures to ensure adherence
Create dashboards and automations
Conduct ads analysis with Campaigns Team at Candybox
Perform ongoing SEO work within Marketing Automation
Track and analyze leads and revenue on marketing channels
Create marketing and sales related reports
Onboard new team members into the Marketing Automation system and train on the use of Marketing Automation and marketing automation tools
Continuously improve the overall user experience of our Marketing Automation workflows and processes
Keep up to date with industry trends and best practices in marketing automation CRM functionality
Stay up to date with new strategies and case studies
Maintain up to date Toggl and Monday Boards as per department process requirements
Manage and provide monthly reports to clients