Marketing Automation Manager

In-Studio + Remote

job description

We are looking for an experienced, creative, and skilled Marketing Automation Manager with a passion for digital marketing to join our dynamic team!

This is a full-time position for candidates located within drive time of our Studio in Oakville, Ontario, Canada.

If the following items match your skills, please read further for the full job description, we’d love to hear from you!

  • You love building lead generation funnels that drive a ROI for clients
  • You’re a whiz with all things HubSpot, MailChimp, Campaign Monitor and SalesForce (nice to have)
  • You are skilled at building out Chatbots and staying up to date with AI trends and capabilities
  • You excel at identifying growth marketing opportunities in CRM data to create sustainable and successful automations

Candybox Marketing is an award-winning full-service digital marketing agency with studios in Oakville, Ontario and Halifax, Nova Scotia. We have been recognized as one of Canada’s Fastest Growing Companies 3 years in a row and have been listed on the Great Places to Work list for 2023 and 2024. We are a team of innovative marketers looking to make the web sweet!

 

Start Date: ASAP

responsibilities

  • Work with clients in a variety of different industries to establish a schedule for inbound and outbound marketing automation services
  • Conduct client kick-off call and follow department questionnaire resulting in successful client onboarding
  • Setup Marketing Automation and sales automation systems for client accounts [includes, but not limited to: dashboard reporting, custom data property form fields, clean-up, tracking and deployment of sales enablement and marketing programs and activities that align with our business goals and objectives for both inbound and outbound marketing automation strategies]
  • Plan the CRM blueprint, the customer/prospect journey and a communication cadence
  • Present the blueprint to the client for revisions and approvals
  • Implement and execute the CRM blueprint
  • Create lists as requested using marketing segmentation, creating buyer personas, buyer journeys, lead scoring, etc.
  • Create templates and activate Marketing Automation modules to ensure the sales and marketing tools are fully utilized to optimize results for the client
  • Ensure confidentiality protocols are followed when working with sensitive data for clients
  • Analyse and report on analytical findings
  • Track and analyze leads and revenue on marketing channels
  • Perform optimizations to automation workflows and communication sequences to drive digital transformation, business growth and utilization of Marketing Automation
  • Maintain up to date knowledge of department processes and procedures to ensure adherence and compliance (CASL, PIPEDA, etc)
  • Where necessary, conduct ads analysis with the Campaigns Team
  • Keep up to date with industry trends and best practices in marketing automation CRM functionality
  • Manage and provide monthly reports to clients
  • Maintain up-to-date Toggl and Monday Boards as per department process requirements

requirements for the role

  • 2+ years marketing experience
  • Working knowledge of Hubspot, Salesforce, Campaign Monitor, Mailchimp and email automation/CRM tools
  • Relevant platform certification
  • Management skills
  • Understanding of inbound marketing, outbound marketing, landing pages and conversion tracking
  • Experience in design and image creation
  • Easily learn new software (reporting, tracking etc)
  • Proficient in an Apple and Google Drive environment

what we are looking for in a successful candidate

  • Acts with Integrity
  • Self-Managed
  • Accountable
  • Problem Solver
  • Do what you say you will do
  • Consistently demonstrates positive behaviour
  • Takes Initiative
  • Strong Work Ethic
  • Punctual
  • Creative
  • Resourceful
  • Detail Oriented
  • Results Oriented
  • Engages positively with others
  • Builds Relationships
  • Effective Listener
  • Effective Communicator 
(sensory, written and oral)
  • Achievement Driven
  • Analyze and Predict
  • Work well under pressure
  • Positively acts on Feedback

what we offer

  • Competitive salary
  • Health benefits (dental, eye care, physio, medical, massage, and more)
  • Annual bonuses based on performance and company success
  • Group RRSP Participation

Candybox Marketing follows ethical recruitment practices. We will never request any form of payment, financial information, money transfers, cryptocurrency purchases, or fees from candidates during the application or interview process. Our legitimate recruitment activities are limited to reviewing applications, conducting interviews in person or via phone/video call, and extending job offers directly from our human resources department. Please be aware that a phone call from our human resource department and emails from careers@candyboxmarketing.com are the only authorized recruitment communications you should expect from our organization.

competitive salaries
It’s not all about the benjamins, but they sure don’t hurt.
work from home privileges
business on the top, sweatpants on the bottom.
RRSP contribution matches
we invest in our people.
health benefits
we're too sweet not to have dental coverage.
day off on your birthday
go party like its your birthday!
team & culture events
teamwork makes the dream work.

Please use this link to apply! Please submit a resume along with a cover letter addressed to Darrell Keezer (he writes the cheques). We would love to see anything else you would like to provide us.

apply now

“Working with the fun & collaborative team at Candybox allows me to create without limitations every single day.”

Mahfuz - Brand Manager

“Despite being relatively new to the team, I feel like my voice is heard and my opinion matters; even in large-scale decisions.”

Zach - Assistant Videographer

“It’s an awesome feeling to be surrounded by people who are passionate about what they do and are always willing to help you out!”

Amy - Content Manager