So you have an AdWords campaign running. You’re spending lots of money with goal to generate more business in return. You see the statistics, you recognize they are numbers, but you have no idea if they are successful or not.
We have been asked time and time again; what is a good CPC? What does it mean to have a 1.8 average position? Do I want a high or low bounce rate?
We took a look at the most regularly ask questions to create an AdWords cheat sheet, designed to be your quick reference guide so you can confidently look at the data. Save it to your computer and read it when you need a refresher so that you can better understand your AdWords campaign.