Does your business have a great organic marketing strategy but need a little boost to get a better return on investment? Let us take a look at Paid Marketing. It is a digital marketing strategy where brands target potential customers based on their interests by placing real-time bids on specific online advertising spaces. With paid ads, you are basically renting an advertising spot on a platform.
Paid advertisements give your brand a more significant presence and a greater variety of potential customers. They primarily target the most receptive people to your product or service, ensuring a more substantial number of likely sales.
These are 4 Reasons Why Paid Advertising is Beneficial
1. Affordable
Promoting your business through paid advertising is more cost-effective than traditional channels. You will have more control over who sees your ads, budget, format and more. It is easy to keep track of the amount you spend on ads, and you can set limits on your spending. In addition, paid ads see a great return on investment. Studies show that every $1 spent on Google Ads makes $2 in profit. That means your business is guaranteed to double its investment by using paid advertising on google.
2. Measurable
Traditional marketing methods such as billboards, radio, direct mail, and television are complicated to track and difficult to optimize. With paid ads, you can keep track of your KPIs to determine what works and what doesn’t. You’ll also have access to valuable data with which you can optimize your campaign for a significant ROI.
3. Promotes Brand Awareness
Promoting your products and services on digital platforms fosters a relationship with your audience. Knowing the target, you are aiming for with paid advertising, it is easier to engage directly by answering specific questions and addressing any concerns they may have. For example, if you sell baby products, you should target new or expecting parents and inform them on the unknown. By posting ads in relevant spaces, you are creating greater brand awareness which helps people become more familiar with your products and services. Placing ads on popular platforms allows you to keep up with the competition.
4. Easier to rank compared to organic
When you run a paid advertising campaign for your target keyword, your ad will likely appear at the top of the search page. This ranking makes your audience notice your brand first before scrolling the page. However, even if you have all the right SEO on your website, it takes time to rank high on the search page organically. It can sometimes be months before you see results. By using paid ads, you have the opportunity to rank at the top of the search results page right from the start, ensuring nearly instant results.
Take your Paid Ads Campaigns to the Next Step with Candybox
Paid Advertising guarantees your business to reach a defined and receptive audience. In addition, it can use your content to elevate your brand with precise targeting and provide more significant leads. Nevertheless, as great as paid ads are, organic marketing should not be overlooked. Behind any effective paid ad campaign is a creative and consistent organic marketing strategy.
Now that you’ve learned why paid ad campaigns benefit your brand, it’s time to set a budget and invest in some online ads. The results will not disappoint. Contact us today if you want help from digital marketing experts.
Looking for more ways to elevate your digital marketing strategy? Check out our recent blogs: Why you need content creation in your digital marketing strategy and 5 reasons why your business needs video marketing.
