When people are thinking of trying a new product or service, the majority of the time they go straight to the internet to research it. Based on the reviews that they see, your potential customer will decide if they want to purchase from your business or not.
For example, when looking for a new nail salon, I always look online for reviews and social media posts. When looking at the reviews, I focus on if their social-proof is credible enough for me to make an appointment. If the posts are negative, I won’t want to use their services. But, if many satisfied customers are posting online (with happy pictures), I’m much more likely to try it out.
There is one issue that many businesses run into, though. They do not have a lot of reviews! This can be easily solved by encouraging customers to promote or post about your products or services online. Don’t be afraid to plain out ask customers to post pictures of themselves using your products, or sharing their experience with your company. If this is not your style, you can host contests or offer discounts for shoppers. Either way, the content shown on your social platforms can increase your social credibility and gain the attention of potential buyers.
So long story short, reviews are extremely useful for the marketing of any and every business. Don’t overlook their power.