Today is the day. You are raising a glass in the boardroom. You thank all your peers for helping you with the grand launch of your new website. You are excited to see the sales go through the roof this year.
It is now the middle of Year 2. You sit back in your office chair. You wonder why your website is not performing as well as it did in the first year. You blame your IT department because you think they broke something. It has been a frustrating year.
After driving the same car for 3 years, you don’t expect it to operate the same way as it did on day 1, do you? Your website should be seen the same way. This is a common mistake made by many businesses in the digital space. Every month we come across several websites that have not been modified in years!
Like your car, regular maintenance is necessary to ensure that your website is performing at its peak.