Search Engine Marketing is being influenced by the recession, in a good way.
The ‘economic meltdown’ of Q4 2008 has lead a lot of companies to slash away employees, new ventures, and of course, marketing budgets. Already, traditional advertising methods (TV, Radio, Mail etc.) are seeing a decline in purchases overall and starting to feel the pain. But what does this mean for SEM?
There are a lot of predicitions that we will see Search Engine Marketing continue to increase as companies are cancelling old methods and needing to replace them with new ones. Marketers will face the daunting challenge of performing better than 2008 with less money and time for execution. This situation lends itself perfectly to SEM which can be implemented over a few weeks.
eMarketer.com has already posted their predictions for SEM in 2009, which attributes the growth to Video advertisements and the movement from TV waters to Video searchers. Take a look at their 5 year prediction: