Watch your Widgets
Website Widgets are gaining popularity online as fast as they are becoming annoying. Building out a multi-function site use to be a costly procedure, but can now be accomplished in minutes by an Administrator using ‘Do-it-yourself’ web tools.
A common real estate agent can now have a mortgage calculator, Stock ticker, Weather bug, Tell a Friend link, Email Newsletter signup (that never gets used) and egg timer all within minutes! Widgets have been cluttering up what could be a good offering and repelling visitors. This could result in a low conversion rate on a website and waste precious marketing dollars and exposure.
Make sure when considering your next Widget if your target market really needs that service on your site. A mortgage broker may want a mortgage calculator, but them installing a weather report on the other hand could potentially make the entire website look cheap!
If you want to check out some funny examples of site that have gone Widget-Crazy, check out these:
http://www.condosbyjoanna.com/
Darrell Keezer
Educated in marketing but trained in IT, Darrell uses his skills to blend together integrated marketing solutions that are delightful to our customer's palettes.
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