Two Powerful Facebook Marketing Tricks You Didn’t Know About
Marketing on Facebook can be a great advantage for businesses that utilize the tools to increase engagement. Here are two powerful ways to increase conversations with your potential customers.
#1: Keywords in Conversation
People will be completely open about what they want and will voice their frustrations. If you have what they want or the solution to their problems, they will be very pleased that you reached out to them.
Let’s use mousetraps as an example.
I am not going to purchase a mousetrap because I simply don’t need it. Even if a brand is promoting a great deal or talking about the amazing new features, I still don’t have a need for it.
However, if I see a mouse running around my living room today, I will tell the world what a scaredy-cat I was on Facebook and Twitter. At that very moment, if someone offers to sell me a mousetrap I will purchase it without hesitation. Even if it isn’t the greatest mousetrap in the world, the sales representative listened to my concerns and was there when I needed their product. Bingo!
So, the big question is: how can we use Facebook to find these needs?
For this demonstration, I would like to play the role of a real estate agent in New York that is looking for potential buyers.
One of my strategies can be: finding people that are planning to move to New York.
As you can see, I typed in the phrase “move to new york” (quotation marks are necessary) in the Facebook search box to see what comes up.
You will receive several results, but note that your search result on the left side is currently showing all results. Instead, select Public Posts on your search filter.
By clicking Public Posts, you will now be able to see the public conversations from everyone on Facebook (not only friends) that have used your search term on their Facebook posts. Here is what that search filter will look like:
Pretty powerful stuff! The search result was huge and has given me a list of many potential prospects that are looking to move to New York. The search also highlights the keywords, shows location for many, and allows you to click on the individual’s profile and add/message them.
What are some phrases that your potential customers would use? Try it out and see what you can find. With this neat trick, you can now connect with these people and have conversations (don’t you dare spam!) to see if there is a fit between what you are offering and what they are seeking.
#2: Texting Fans
Here is a fun fact for you: more people own mobile phones than they own a toothbrush. I guess it’s a good thing we can’t smell the bad breath through our phones!
If you thought Facebook was a game changer, here is a treat for you: 95% of text messages are opened and read, a much higher rate than emails. Text messages are also read within 4 minutes, while emails are read within 48 hours. It’s exciting to think about combining Facebook and text messaging capabilities!
With Facebook’s ongoing mission to be user-friendly, they allow users to become fans of Facebook Pages in the easiest way possible. You can even like a page by sending a text message to Facebook’s network.
Let me show you how:
If you text Fan Candybox Marketing to 32665, it will add you as a fan to the Candybox Marketing Facebook Page and will send a text message back to you saying:
You are now a fan of Candybox Marketing and will receive status updates on your phone.
This is golden! This is even more valuable than someone who physically clicks on like on your Facebook Page.
Whether you are speaking at a public speaking event, presenting at a live webinar, or simply meeting people in a networking event, you have countless opportunities to engage others and have them like your page and give you permission to send status updates directly through their mobile phones.
Using Tools Correctly
Both of these tools can be extremely beneficial to a business, but only if used correctly.
For the readers that are drooling over the idea of doing a guerilla spam-attack with these tools; I encourage you to pretend you never read this blog.
Those who are looking to use it as a conversation tool and connecting with others in a respectful way will gain the most benefits.