Our thoughts

Darrell Keezer March 14th, 2009

Traffic Jam Vs. Goal Freeway

Don’t be fooled by companies that can increase traffic to your site. At the end of the day, you may be faced with a 100%+ increase of traffic and nothing to show for it. If you make money from increasing simple page hits thats great, but to everyone else, this traffic will be unprofitable noise. 

At Candybox Marketing, we focus on creating a Goal Freeway for companies wishing to convert meaningful traffic into hard dollars. A Goal is a set of actions that equates to value for your company in some form. This could be completing an online order, filling out a form to be contacted, or signing up for your monthly service.

Our Goal Analysis is completed by taking a ‘Soup-to-Nuts‘ approach to every project, starting from the business objective (“We want to sell Magazines to Wineries”), through the website development process and finishing off with targeted online advertising. 

We believe that where you are bringing your traffic is more important than how they got there. This means we don’t care about volumes, unless the volumes are met by a compelling offering, great user experience and most importantly, an easy way to respond. 

Let us help you build your own Goal Freeway.

Darrell Keezer

Educated in marketing but trained in IT, Darrell uses his skills to blend together integrated marketing solutions that are delightful to our customer's palettes.

COMMENTS

  • Sign up! Email address.