The 80 / 20 Rule in Search Engine Marketing
The most common mistake about spending online advertising dollars is spending too much on tools like AdWords, and Yahoo Search Marketing (SM) . Companies typically spend 80% of their Online Advertising budget on the tools but only 20% on resources to monitor the ongoing advertising.
This is a waste of money.
Online Advertising requires strategy and time, not just piles of money. Industry reports have shown that you can get better, more qualified results spending only 20% of the budget with the Search Engine and 80% on continuing improvements and strategy building.
That is why our company (CandyBox Marketing) does not focus on being an Advertising broker, but rather a SEM specialist, that can distribute your finances properly in between spending, monitoring and continual improvements to your campaigns. CandyBox Marketing balances all the different aspects of getting better results (including online advertising) and can obtain long-term traffic instead of the flood / famine routine that most companies take.
Before you lose a heap of money getting a small portion of traffic that may not end up in real business, talk to us about how we can build long-term, qualified results.
Or, maybe you can just burn your money 
Darrell Keezer
Educated in marketing but trained in IT, Darrell uses his skills to blend together integrated marketing solutions that are delightful to our customer's palettes.
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