Sociographic Marketing using Facebook
Sociographic Marketing is the ability to segment people by social status and life cycles. Facebook allows us advertisers to start using demographics to refine our market, but uses sociographics to improve an already qualified set of data.
For example, a mortgage agent may be looking for find new home buyers in a certain area. We would start by targeting using demographics (city, age), but then could dip into a much larger database of knowledge including their social behaviours (recently engaged, having a baby etc.). This enables us to extend our marketing reach into groups of people that are much more than an age / location, but a person with a real-time agenda for their next year of life.
Sociographics are now becoming popular to target because we actually have this information online now. Google Search is wonderful for targeting people who are actively searching for a service, Social Media sites such as Facebook allow us to get access to people minutes after they update their status (Wow, I’m engaged!), interests (boating & cigars) and affiliations (Darrell just joined the Aids in Africa Group).
Interested in reaching your prospects using Sociogrpahic Marketing on Facebook? Contact us today and we can show you how!
Darrell Keezer
Educated in marketing but trained in IT, Darrell uses his skills to blend together integrated marketing solutions that are delightful to our customer's palettes.
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