Searching is Seasonal
Wonder why your site traffic has dipped? Not to worry, searching is a seasonal activity. Anyone would agree that searches for ‘snow shoes’ would be down during the summer months, but what about other generic searches? A lot of search activities in the market today can take a down turn during holidays, such as Christmas, because people are off work and staying away from anything that could remind them of work.
Take the Marketing Industry. This graph below shows the amount of searches that contained the word ‘marketing’ over the past 5 years. The statistics show a trend of this search bottoming out during December of each year. This could because of the holiday season, or that most companies have completed their advertising spend by this point and are not looking for anything new.
This should be kept in mind when tracking your Analytics and campaign affectiveness.
Darrell Keezer
Educated in marketing but trained in IT, Darrell uses his skills to blend together integrated marketing solutions that are delightful to our customer's palettes.
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