Print-on-Demand Lead Generation
Digital Lizard is a digital print provider based in Hayden Lake, Idaho. And, Digital Lizard is the company that Brandon (now co-owner of Candybox) previously owned. During his building Digital Lizard, Brandon hired us to redesign their website and to launch on online marketing program to drive new business for Digital Lizard.
DL positions itself as a private-label print on demand supplier. They offer private label web applications for a variety of companies to offer print on demand solutions for their clients and franchisees. DL had a situation where they were not acquiring enough qualified leads so Candybox set out to change that with a new web presence that included multiple landing pages for 4 different sub targeted groups of prospects. Each landing page had a direct call to action that engaged the prospect and converted them into a qualified lead.
The new website is www.DigitalLizard.com and it included a complete campaign management program where Candybox Marketing management their continual Google and Facebook advertising campaigns. The results have been fantastic and continue to produce an average of 5-6 leads per day for Digital Lizard.
The campaigns were designed to acquire leads from 4 distinct prospect groups. The groups were graphic designers, marketing/advertising firms, small to medium businesses and then the enterprise category that included franchise organizations and large corporations with multiple locations who all needed branded print materials.
Prior to Candybox Marketing, DL had a 0% conversion rate, was receiving only 1-2 leads per month on their website and were spending upwards of $25,000 per month in marketing campaigns. Upon launching the new website and lead generation system, Digital Lizard experienced a minimum of a 10% conversion rate. This means that 10% of the people who clicked either an Facebook or Google ad became a lead. And, through the system, DL has consistently received between 5-6 leads per day from their online efforts!
If you would like more information or a demonstration of the Digital Lizard system, please contact us and we will be glad to schedule a private webinar and show you how a few smart ideas meant ink on paper for this trendy print company.
Brandon Lee
A seasoned entrepreneur who has built and sold 3 companies, Brandon knows that sweet success is wrapped entirely in leads and sales.
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