Landing Pages for Beginners
Landing Pages are a way to focus on a specific target market with your website. If you have a product offering of 200 products, don’t send them to your homepage if they came to your site for one!
Example of a company NOT using Landing Pages… Your customer searches for ‘Velcro Vinyl Stick Tack’ on Google.com, and comes up with Velcro.com. They click the link and are brought to Velcro.com’s corporate site, displaying consumer, automotive and industrial products. You have officially turned a prospect into a frustrated user.
Example of a company USING Landing Pages… Customer searches for ‘Velcro Vinyl Stick Tack’ on Google.com, clicks on the Velcro link and comes to a page with the products features, offering, pricing and delivery options. Wow,, that was easy.
Landing Pages also allow your company to track conversions on campaigns. All pages should have a specific call to action (purchase, tell a friend, subscribe, request more info etc.) that is trackable.
Or you could just put them onto your Corporate Homepage and wish them happy clicking 
Darrell Keezer
Educated in marketing but trained in IT, Darrell uses his skills to blend together integrated marketing solutions that are delightful to our customer's palettes.
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