Our thoughts

Darrell Keezer May 27th, 2010

Is your site Blog-Worthy?

No, we aren’t trying to just tell you why you should have a blog, although you should, but are people blogging about you?

While some companies are desperately trying to make link backs to their website to improve their overall PageRank with Google, we love stories like these where our clients are praised by a real client – with a reputation. What made this customer feel that they needed to blog about their experience? Here is a list of items, just to name a few:

  • Credibility: Finding the same company on the top of Google Search no matter how many variations of they searched.
  • Simplicity: Navigating through a site where the user is valued as top priority, and helping them find what they want.
  • Offering: Being able to find what they are looking for quickly, and being enticed to submit their information for it. (If you are looking for teleconferencing, you don’t want to read through pages about video-conferencing)
  • No Flash: Strangely enough, this particular customer loved the fact that the page didn’t have to load some type graphic to tell them what they need.
  • Automated Email Follow-up: The fact that a personalized message sent back immediately from a real person’s email account (even thought it was automated) was a warm touch after they submitted their information.

Thanks to Gyft.to for such a great review of one of our favorite customers, Vesta Networks.

Darrell Keezer

Educated in marketing but trained in IT, Darrell uses his skills to blend together integrated marketing solutions that are delightful to our customer's palettes.

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