How to Attract, Engage, and Convert Your Prospect
Clients ask me all the time how they can attract more paying customers to their business. I then ask them to turn my business card over to see the three words printed on the back; attract, engage, convert. Three simple words that can lead any business in the right direction to acquiring not just leads, but new customers, regardless of what kind of economy we live in.
In the online world today, communicating with your customers and potential customers properly is the key to starting a long-lasting relationship as customer and provider. However, that communication can’t even begin if you are unable to speak to the people who want or need to hear your voice.
In starting up your business, you’ve likely already established where your target market is. Assessing your target market often is a great way to staying on top of a changing customer base and allows you to effective attract new customers. How do you attract new customers?
There are multiple solutions in choosing a strategy in attracting new customers. You can target your previous customers by asking for referrals, or you can search for new venues of where potential customers may be. Online, using Facebook, Twitter and other social media is a great way to tap into markets that are interested in the same industry and more likely to buy your product. Attract your market to either your web page, Facebook page or Twitter account.
Once you’ve attracted your target market, the work doesn’t stop there. For some customers, the attraction may be successful initially, but that doesn’t mean they will repeat their experience, nor does it establish a proper relationship.
To take the next step, you need to engage your customers. Many businesses believe that engaging means simply posting often on Facebook, or tweeting constantly. Wrong. A social media site is not for businesses to monologue, it’s a conversation.
Tools of engagement are to ask questions, listen to your customers, show interest in their interests and show appreciation. Why? Because you are building a relationship, one that gratifies them.
This next step practically happens all by itself. This is the point where you convert fans into paying customers, converting potential into dollars. Once you’ve established a relationship with your target market, it’s simple to reach out to them and share a promotion you may be having, or some new service you are launching. They are much more likely to be supportive, inquisitive and willing to try it as you’ve established trust in your company.
While each company’s strategy is going to be different, the same principles remain. In order to get more business and more consistent business from your customers, you need to attract, engage and convert.
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