Google Instant Promotes Adwords
Google’s newest Instant Upgrade isn’t just about getting the fastest results for their users, it also about getting the user to the a website faster. Along with the updated instant results which was the most noticeable set of changes, the more subtle but powerful change was the tiny little blue arrow on the results page, accompanied with keyboard shortcuts.
Small blue arrow is promoting Adwords
If you take a look at the screen shot above you will notice the arrow next to the top sponsored link, that allows the user to simply click ‘enter’ to chose that result, or use the arrow keys to navigate through each of the results. So one begs the question, why does this matter to my business? Simple. This small upgrade is promoting easier access to Google Adword’s Sponsored ads, therefore making the top Sponsored link that much more noticeable!
This upgrade has lead to an overall increase of users clicking on ads, which means more traffic for less money. Interested in how this could help your business market better online? Feel free to give us a shout to discuss these advancements and your business.
Darrell Keezer
Educated in marketing but trained in IT, Darrell uses his skills to blend together integrated marketing solutions that are delightful to our customer's palettes.
COMMENTS
Google instant upgrade feature is really good. After reading your blog i noticed that blue arrow placed before the sponsored link. it diverts visitors attention. Prompt him/her to click it.