Our thoughts

Darrell Keezer January 12th, 2009

Focus on Video Advertisments in 2009

The Marketer’s whiteboard has a new advertising medium on it this year; online video advertisements. A ‘nice-to-have’ of two years ago has taken the centre stage as video advertisements have brought in the most success stories of 2008 within the online space. 

eMarketer.com polled marketing managers on what their focus was going to be for 2009, and video ads brought in an overwhelming 66.8%. Notably, this doesn’t mean that budgets have shifted this drastically, but an increased focus will begin a new breed of online marketers. 

As Marketers realize this new vehicle has lots of new gadgets, tricks and hurdles, there will be an increased demand for Video Ad Implementations and Video Campaign Management. In response to this growing trend, Candybox Marketing has setup local Videographers in cities including Toronto, Vancouver and New York to quickly launch new ad programs. Contact us for more information on this service.

Darrell Keezer

Educated in marketing but trained in IT, Darrell uses his skills to blend together integrated marketing solutions that are delightful to our customer's palettes.

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