Facebook Pages: Taking the First Step
Have you decided that your business needs a Facebook Page? That’s great! You can easily learn how to take the first few steps in creating the ultimate Facebook experience for your fans and customers. Let’s take a look at how a Facebook Page can increase your value as a company.
First of all, let’s take a look at the reason you’ve decided to join Facebook.
If it’s to bring awareness to your company, compete with other in your industry who are already on Facebook and engage more with your fans, Facebook Pages were meant for you in mind! On the flip side, if you only want to be on Facebook Pages on a whim, think it would be beneficial or just want to try out all of your options, a word of caution.
Like any social media platform, forum or website, in order to reach out successfully to your customers and potential customers, you need to make sure your target market is present. There is no need for a Facebook account if none of your customers use that platform, and it would be more prudent to lead new customers to your website, until you do have a market on Facebook.
Plugging into social media is a marketing strategy, one that is cheap but often requires a time-commitment. Like any marketing campaign, you need to know what you are doing in order to be successful.
Alright with the disclaimer out of the way, let’s look at the great opportunities Facebook has to offer!
Increase In Trust
‘Don’t believe everything you read on the internet!’ was one of my mother’s favourite quotes, and was quoted time and time again by teachers, peers, and ridiculously good-looking people such as myself.
Because of quotes like this and vigilance on the internet, it’s very important to establish trust. It’s far too easy to manipulate photos, information to personal gain that in today’s online society it’s hard for people to part with their hard earned cash to a company they’ve been introduced to online. However, there are steps to increase trust. How?
Engagement. Talks to your fans, your customers and create a rapport with them. Facebook is meant for establishing connections and talking relationships. Why should that be any different than with a business?
By talking back, you are representing your company and showing customers how your company interacts. On a deeper level, the way you interact shows others your morals, respect level and personality.
That being said, to create trust you need to be as transparent and true to your image as possible. Facebook is a dialogue, not a monologue!
As yes, free advertising. Note the use of the word ‘advertising’, and not ‘spam’. If you are having trouble identifying if your message will be considered spam, think of this scenario; Facebook is a party, people want to have a good time. They don’t want to listen to a promoter, they have easily tuned their brains out from these sorts of people. Many people will ‘unlike’ your page if you promote too much. So what to do?
While people might not listen to a promoter, they do listen to friends who are knowledgeable and friendly in their approach. Friendly reminders on sales and promotions are better than outright promoting.
Facebook is the giant of social media, and many websites can accommodate a link to Facebook, and other social media platforms. For example, you can integrate your Twitter and Facebook posts for maximum effect.
Power to the People!
With a Facebook page, you’ve created a space for customers to comment and interact with you. It’s the perfect medium to get people talking amongst themselves, and refer new customers. It’s all about bringing awareness to your company and brand, so encourage interaction and ask lots of questions!
Your Step-by-Step Guide
I have spent some quality time writing an eBook to teach businesses the step-by-step process to create a profitable Facebook Page. After witnessing many businesses increase sales through these steps, I have decided to give it away for free!