Cookies for Customers
How many websites have you turned away from as they annoyingly ask for your name, phone number, country, address, blood type… and the list goes on. If you are posting a form on your website for customers to fill out, you have to ask yourself one simple question: WHY will they give you their information?
Online forms are mostly feared by users due to spam, sales people, costs, commitments etc. etc. People will not give out their information easily, unless you give them a cookie. Your next question is, what type of cookie can you offer your clients? Here are some examples that we have used in the past:
1. More information: (www.toronto-lofts.ca) ‘Fill out your search criteria for a Free report’
2. Monetary: (www.oakville-photographer.com) ‘Fill out this form and receive $100 from a local photographer’
3. Service: (www.mississauga-mortgage.com) ‘Fill out this form for a Free consultation & rate check!’
4. Free Trial: (www.gotomeeting.com) ‘Enter your email for a Free 30 day trial’
Give your website traffic some cookies and get some sweet success.
Darrell Keezer
Educated in marketing but trained in IT, Darrell uses his skills to blend together integrated marketing solutions that are delightful to our customer's palettes.
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