Market Faster

Companies now have the difficult task of obtaining new clients, coming out with new services and getting better results; with less money then last year. During hard economic times, quarterly losses because of lack of new customers cannot be tolerated. As credit is becoming scarce, companies need to market faster, better and produce better results than before.

Below are a list of advertising mediums that any company may choose to implement to bring their product or service to market. But accompaning these mediums are average timelines in which it takes to get into the hands of consumers. 

TV Advertisement: 4 Months

Radio Advertisement: 2 Months

Direct Mail: 3 Weeks

Newspaper Ad: 1.5 Weeks

Online Ad (Facebook, Google): 1 Day

Secondly, we need to also consider response lag. This considers the average time it takes for a prospect to see an advertisement and respond to it. Using traditional mediums (TV, Direct Mail etc), this can take anywhere from hours to weeks before a customer finally responds. Using Online Ads however, the response is usually withing 30-60 seconds.

Does your business have time to 'get to market slowly'?